ColourPop Butterfly Collection Swatches

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ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches
ColourPop Butterfly Collection Swatches

Is it a day that ends in a Y? Here are swatches of the upcoming ColourPop Butterfly Collection, which launches Thursday, November 21st at 10AM PT. The collection includes a new eyeshadow palette, five Velvet Blur Lipsticks (sold as a set or individually), four Super Shock Shadows, two Jelly Much Shadows, and a new product/formula, a loose highlighter with a large pouf.

As a fun fact: MAC used to reign supreme with the most releases per year, but these days, ColourPop is pacing slightly ahead. MAC used to release 40 to 70 launches a year, but this year, they’ve had 25 or less by my count (and several were complexion-focused, e.g. Studio Fix Sticks, or single-product offerings like Viva Glam 25 or all permanent products, like the Maleficent “collaboration”). Here’s a lil’ comparison between the two brands over time:

  • 2013: 546 MAC reviews
  • 2014: 766 MAC reviews / 25 ColourPop reviews
  • 2015: 540 MAC reviews / 339 ColourPop reviews
  • 2016: 616 MAC reviews / 183 ColourPop reviews
  • 2017: 610 MAC reviews / 443 ColourPop reviews
  • 2018: 446 MAC reviews / 672 ColourPop reviews
  • 2019: 284 MAC reviews / 624 ColourPop reviews (to-date)

29 Comments

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Luba Avatar

I thought the same thing and already bought this Colourpop pallet. The price is right and NO games with customers.
It’s a little more cool toned which I like anyway!!

Kira Avatar

Lol at the editorial commentary. This collection is undeniably super cute to me. Colourpop’s pace at releasing makes me not interested in buying into any one particular collection though, because it makes it feel so fast fashion/disposable. I guess I need to be a bit more romanced to really love and want to keep pressed powders that will be with me for years. If I were to get any one item, it would be the super shock shadow in Flying Circus.

Sarah Avatar

I’m sorry, I’m beginning to get very bored with ColourPop and I’m also wondering just how detrimental all of these weekly releases are for the environment. Constantly churning out new product, shipping out PR packages…it has to be wasteful.

Plus, this constant barrage of product does nothing but encourage wasteful spending. “Oh, this is the new hot release! I have to have it right now! Next week there will be something new I have to have!”

Yawn. Impress me, ColourPop.

Lauren Avatar

Didn’t they have a Butterfly Collection in 2018? No way could they be running out of naming ideas! I can pass on the palette and super shocks since I indulged in the last release. I am happy to see they are making more Lux lipsticks, but wish they were the Cream Lux vs the Velvet ones. I still might throw one in the cart in the future, but no rush to pick it up right now.

Alana Avatar

“Is it a day that ends in a Y?” I laughed out loud!

I think this collection is cute! I’m all for more cool-toned, slightly warm-toned, releases from them. Even though there is a cursed, pressed glitter included, I think it makes up for it because it’s a 12-pan and not a 9-pan palette.

I love the pixie puff highlighter, but perhaps a more cool-toned light pink or lavender highlighter would have been a great addition to the collection instead of having just one option.

Van Avatar

Slow Dance appears to be a spiritual successor to Vignette, which was discontinued before I ever had the chance to try it! I also like Oasis and Virgo Moon but can’t justify buying these when I own most of the Just A Tint chubby sticks and have half a tube left of CA Love.

Pami Avatar

I love the butterfly packaging on the palette and Super Shock eyeshadows. I like the theme of the palette, but I doubt if I’d use half of the shades and boo on the glitter. If Sunflare was sold as a single I’d get that one for sure. Boo-Kay Jelly Much looks pretty, but since everyone says they dry out so quickly, I don’t know if it’s worth trying. Flying Circus and Like a Butterfly are pretty, but probably too warm for me. I don’t care for any of the lipsticks. It’s dizzying how fast they’ve pushed out collections this year!

She Avatar

This is only about packaging. I’m convinced this is CP’s marketing move: discontinue, repromote under new names. Even if the eyeshadows were slightly different they’d look the same once applied. CP has been removing past collections and I’m guessing they won’t be restocking.

I have no interest in these eyeshadow shades. I can literally make this from their single shadows or former palettes or both. They should just make this a reusable empty palette- I would buy it. I won’t buy this.

I will not buy plastic glitter. It’s not eye safe. It’s not possible to responsibly dispose of it. There are eco friendly glitters that decompose in nature, naturally (not all compostable glitters do.)

I don’t really care for the Velvet blur formula.

Money saved for me. Pass.

Alice Avatar

I am missing a cool tone, mauve palette in my collection and have been debating if I should get Truly Madly, Deeply or the Pony palette. This is the medium sister of those two and I love the color choices here better. It remind me a lot of the California Love palette (which I love) in terms of number of matte/shimmer/glitter. And I actually like the pressed glitter, although I rather get it seperately than in a palette, but there is only one here and it contains finer glitters so I am okay with it.

Genevieve Avatar

Colour Pop is definitely going overboard with the weekly releases, it’s going to be detrimental to the brand as consumers reach saturation point. Continually to include the pressed glitter when, clearly, their customers don’t want it speaks of a certain arrogance.
As to the collection itself, it has been done to death in many other iterations. However, the lipsticks look good – pigmented, rich shades.

j Avatar

Colourpop is definitely releasing too much, too fast. Even if they cut back releases to twice a month, that would help a lot in increasing anticipation and give customers a chance to try the new products they just got. I dont like the idea that brands are focusing more on quality over quantity. More is not always better.

With that said, I only like the Super Shock shadows. I may or may not get those.

Rosalie Avatar

I really wish ColourPop would stop putting non eye-safe glitters in every palette. I know I won’t use them, and it makes me feel like the palettes are not worth it to me, even though the colours are pretty! Or please ColourPop, come up with an eye-safe glittery/special effects shadow formula instead, I’d be all over it!

Kels Avatar

I totally get the feeling of Colourpop oversaturation, but as someone who looks awful in warm tones, I’m SO excited for this release and hope it performs well because FINALLY, something new I can wear without looking like I put orange mud around my eyes. i hope more companies start doing cool neutrals as well as warm ones.

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