Charlotte Tilbury Renames Products

Apparently, Charlotte Tilbury has renamed a slew of products–mostly ones that used another person’s name/identity as part of the shade name–and there doesn’t appear to be a nice, organized list… so as I went through and adjusted names in the database, here is a reference for anyone else who was puzzled — I believe this was all that was changed, but if I missed one, do let me know!

Matte Revolution Lipstick Name Changes

  • Amazing Grace is now Gracefully Pink
  • Birkin Brown is now So 90s
  • Bond Girl is now MI Kiss
  • Glastonberry is now Festival Magic
  • Walk of Shame is now Walk of No Shame

KISSING Lipstick Name Changes

  • Coachella Coral is now Coral Kiss
  • Hepburn Honey is now Yes Honey
  • So Marilyn is now So Red

Lip Cheat Name Changes

  • Bond Girl is now MI Kiss
  • Walk of Shame is now Walk of No Shame

Eyes to Mesmerise Name Changes

  • Bette is now Amber Gold
  • Marie Antoinette is now Oyster Pearl
  • Mona Lisa is now Chocolate Bronze
  • Norma Jean is now Champagne

Eyeshadow Palette Name Changes

  • Walk of Shame is now Walk of No Shame

Rock ‘n’ Kohl

  • Verushka Mink is now Smokey Gray
  • Marlene Midnight is now Midnight Blue
  • Elizabeth Violet is now Velvet Violet

Brow Lift

  • Grace K is now Fair Brow
  • Naomi is now Perfect Brow
  • Rita is now Star Brow

Legendary Brows

  • Brigitte is now Fair Brow
  • Linda is now Star Brow
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22 Comments

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Hmmm… I wonder if this was just a change up in marketing or if they received some cease and desist letters. The Matte Revolution in Bond Girl (now MI Kiss) is one of my absolute favorite plummy shades and the MR formula is a favorite matte to me! I am glad I have one with a Bond Girl sticker… I know that’s petty but it is such a better name! 🙂

Brooke Shields did sue for using her likeness/name, so I definitely assume it’s related to the outcome there or that they received at least one other C&D. Took awhile, though… I was editing posts from 2014!

this is interesting. the celebrities whose names were used have ENOUGH publicity and probably have been hounded by the triple P threat: paparazzi, press, and public. up and comers probably wold not mind the boost to their recognition. C&D does not surprise me. Megan Markle would have her lawyers on it in a NY minute. But you’ll notice Ruth Bader Ginsburg did not bother with an injunction against the Notorious RBG lipstick. I know this is a different issue, but it seems that no one can say anything anymore, without someone, some group criticizing it. One would think that Charlotte’s legal would have contacted the legal from Linda Evangelista, the estate of Bette Davis, Marlene Dietrich or Brooke Shields, etc. I’m not so sure how I feel about persons as brands anyway. It certainly isn’t appropriate to use these celebs names without permission, and without possible remuneration.

Bond Girl, hmmm, MI Kiss is one of my favourites as well. I so prefer the old name, but as long as the formula and colour is the same I’m OK.
I find it hard enough, remembering makeup names without them being changed all of a sudden.
I had noticed the change when I was thinking of buying something new and was browsing. I didn’t know so many of the products had had a name change though.

They also changed the names of the powder eyeliner pencils – I believe they used to be called Audrey (now Classic Brown) and Sophia (now Shimmering Brown).

I’m not entirely sure when the changes went into effect – it seems semi-recent, but retailers have the new names, too, so my guess is that it was still in the works for some time.

I just assumed she’d gotten all the specific names approved beforehand lol. Birkin Brown stood out to me because companies choose very specific colors for their branding and are incredibly particular about marketing not veering from the exact Pantone number of the color. So even regardless of name infringement they wouldn’t want an un-vetted “Birkin Brown” floating around.

Thank you Christine. I started noticing this a few weeks ago and immediately thought: this is most likely a direct result of the recent Puig takeover and a new legal team getting to work. I completely agree that it’s quite surprising that it took this long regardless given that CT’s line was born around 2013/14. All of the original shade names listed above always seemed like copyright/TM infringement issues (or lawsuits like with Brooke Shields) waiting to happen—cute and iconic as some of them were/are! It’s hard to imagine her original team not flagging them from the beginning.

I do recall that The Dolce Vita palette was renamed right around the time the Brooke S suit hit the press.

I’m also surprised that they left Velvet Underground, Barbarella Brown, and Stoned Rose (most likely a nod to the iconic 90s band The Stone Roses) alone.

From “Walk of Shame” to “Walk of No Shame”, lol, how original. They should have either changed the name completely, as with other names, or leave it as it is. The new name is basically the same, and that’s kind of lame and unimaginative.

Most likely trying to avoid more law suits.

Props for changing the sexist and judgmental “Walk of Shame.” (And now that UD no longer seems to have any products named that, let’s hope they leave it in the dust.)

Aw, I don’t think that Leonardo da Vinci is going to be suing for copyright infringement. I can see why it was done but it does diminish the personality of the names.

Even though the new names are a little clunky and dull, I am very happy to hear they (the new owners of CT) have changed “Walk of Shame.” I absolutely loathe this phrase. Women engaging in casual encounters is not shameful, and frankly, as CT is a woman herself she should have known better to name a lipstick after this horrible phrase. Unsurprisingly, I think Urban Decay also named one of their products the same.

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