Chanel Coco Mademoiselle with Keira Knightley

Chanel Coco Mademoiselle with Keira Knightley

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm.

While the first film featured long evening gowns, the second takes on a more urban feel, with Knightley appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld. Filmed in legendary locations across the City of Light – from Place Vendome to Place de la Concorde, the film is a collaboration between Knightley and Joe Wright, a creative relationship that began with Wright’s directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated Atonement.

“For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her,” states Knightley. “When I began to delve into her history more closely, I was obviously fascinated by her immense talent as a designer, but more than that, by her singular background.”

The commercial film’s soundtrack, “It’s a Man’s, Man’s, Man’s World” by James Brown is performed by the soulful voice of Grammy® award winner, Joss Stone and was published by Warner Chappell.

Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001. The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting fragrance.

See photos & behind-the scenes shots!










44 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Nella Avatar

I generally don’t like any Chanel scents, but the color of this one lures me into giving Coco one more try. I hope it smells good as it looks good!

Gabby Avatar

Oh my goodness YES. I really want to know what makeup she’s wearing in the ad! It’s GORGEOUS! I also really need to know what foundation they use on her as well. I know it’s all from CHANEL but come one! details required!

Vicky Avatar

She’s cute, but a horrible actress. Even the nicest critics agree that she couldn’t act her way out of a parking ticket, and I think she manages to somehow overact even in that ad. The perfume junkie in me wants to give this a try, but my cinephile self wishes this fragrance wasn’t advertised by a crappy actress. That said, I feel for Keira, since the ad itself is a supernova of cheesiness.

Amy Avatar

I think you’re being a little bit harsh here. I think “crappy” is a little over-kill…I have read many reviews from critics saying that she’s great at what she does. The ad is beautiful and she’s beautiful in it. But with that said, we are all entitled to our opinions.

Christina Avatar

She’s had great reviews for Atonement, for instance; also for the Pirates of the Caribbean to my knowledge.

You may not like her – I find she has great screen presence when at her best, great charisma. her stunning looks are part of it, but she’s also acted well especially in Atonement. You can feel her character’s pain to an almost too intense degree.

I love the perfume, I love her visually and as an actress. I love her makeup in the ad, but I DONT love the ad. I find it kind of disappointing.

Xtina Avatar

Terrible ad. What I took away from it is that the model is dependent on the photographer and she seduces him to get her shot. Once they’re about to seal the deal she takes off, because it’s all about the chase and if she gives in then she becomes absolutely powerless. There isn’t a single thing I like about the ad.

Petra Avatar

I personally find the colours of the ad very alluring, and think Keira is a gorgeous woman. But whenever I see her act or watch an interview with her, there’s something in her personality that rubs me the wrong way. So having her as the new face won’t urge me to buy Coco Mademoiselle, nor will the ad, which despite the really pretty colouring, I find very tacky and boring. The scent is nice, but I always end up purchasing something more exciting (well, more exciting for me anyways. :)).

Lili Avatar

That’s a bit harsh.. Keira is just beautiful! She represents chanel very brilliantly. Nobody could’ve done better than her. Yes Audrey is absolutely gorgeous as well and she’s the face of Chanel No 5 not Coco Mademoiselle in case you’re a bit confused. Audrey would’ve been a bit too old for Coco Mademoiselle. They are both perfect the way they are. 🙂

Silvia Avatar

colorwise the video is nice, but everything else makes no sense to me. Far too long and no real story that needs to be told. too much of a construction to me.
this does not mean what a strong independent woman is to me.
Keira tries too hard.

Marie Avatar

I didn’t like the “story” of the ad.
But the picture of her in bedsheets and a perfume bottle in her hand is stunning! Absolutely stunning!

Christina Avatar

mmm the ad wasn’t so great but keira knightley is gorgeous!
she always look so chic!
not to mention she is a fantastic actress!

Lucie Avatar

Keira Knightley is so stunning! Couldn’t think of a more perfect face for the fragrance. I might buy this just because she happens to be endorsing it. 😛

Christina Avatar

Actually, I preferred kate moss and bought the fragrance because of her 🙂 I like it, but I wonder if i would have ever considered it without that ad with Kate? (the one where she is topless and wears a black pearl necklace on her naked back).

Nunuiviet Avatar

She’s cute but the ad is so boring. Keira has such a flat chest. I think that Keira and Natalie portman look so much alike, they coold be twins if you just look at their face

kasiaj85 Avatar

I love the Coco Mademoiselle scent and to be honest, I’d never had gotten interested in it if it wasn’t for the previous ad with Keira. That ad intrigued me so much that I went and checked out on the perfume. And the music in the previous one was also Joss Stone I believe 🙂 I generally like the atmosphere of the ads 🙂

Chester Avatar

I love Keira! Her haircut looks really nice, as does her make-up. I wonder what nail polish color she’s wearing in the film. That grungy yet sophisticated grey looks fabulous!

Cherokee Avatar

Coco Mademoiselle is my all time favorite parfume ever!!!!! There is something very nostaglic about the smell. It reminds me of something I don’t remember or recall and takes me somewhere I’ve never been but miss (weird I know). I love this so so so much. Miss Dior Cherie has a hint of Coco in it.

Darcy Avatar

PLEASE!!!!!!!!!find out her makeup colors fron the print add…I need to know so I may have them asap….thanks so much…love love love your blog

Christina Avatar

I would LOVE to see a recreation of the look on youtube like Makeup Forever often does.. or at the very least know the product names 🙂

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!