If a concealer can be used underneath my eyes, on my face, and over blemishes, it is a GREAT one!
The texture on my skin – the kind that that melds with skin very smoothly just makes it a great highlighter for me.
If it does two things well, it’s getting to the great category – like length and volume!
The cohesion of the color story; that doesn’t mean brow bone/transition shades to me, but it does mean a good balance of depth, undertone, and actual shades that creates a versatile offering that can be used standalone.
If it wears for closer to 10 hours and has a nice wear down/fade, it usually becomes a go-to for me, if it was already meeting my other criteria.
A moisturizer that really makes me feel like my skin is plumper and more hydrated within a few hours – anything where I feel like I can actually notice a specific improvement/difference.
I’ll almost always notice if it’s particularly creamy and opaque when using it, and then if it smudges.
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How much it does or doesn’t clump, how wet it is, and how quickly it dries.
First, the texture and how pigmented it may be, which then informs how I will apply it! Next would be whether it was easy to apply or not.
