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First pigmentation – is it sheer, matte or satin. Then how it it applied on my skin.
How powdery and easy to pickup with a brush is, how pigmented is from the first touch and how easy is to blend and build.
When I swatch it on my arm, does it just dust away with my hand or do I need something stronger? Because this litmus test gives me a very good idea of how well it will stick to my cheeks throughout the day. I also check for how readily it picks up from the pan, because I surely don’t need a wrestling match to get product up out of the pan, nor do I want to see tons of powder whipped up and left behind in the pan either!
For creams, it’s a matter of spreadability, whether it sinks into my pores (NO polkadots, please!) and whether it melts off during wear. Any failures in those departments would mean it goes back to the store or decluttered.
Most important for me is how well the edges diffuse. I’m picky about blush; have a small handful of go-to formulas. I read your reviews and look at your photos carefully before I consider a purchase. That said, the right tool is everything and I have a couple of options depending on type. I’m not as experimental as I used to be and prefer to buy other shade choices rather than venturing into new territory.
One of the first things that I notice when using a blush for the first time is how pigmented it is too – whether I will use a light hand with the blush brush or not. The next thing I notice is how it applies – does it spread evenly across my cheeks, does it have a soft, semi matte finish or not.
Texture, and whether the color is true to pan. If a cream blush, consistency. I hate it if they’re too greasy or don’t blend out well.