Too many shades overwhelms me, and the size often begins to be a pain to store or travel with. If I see too many very light shades, it probably won’t translate well on my skin tone, so I wouldn’t reach for something like that either. I don’t care about mirrors, since I never find myself...

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I need solid eight-hour wear where very little has changed, and that it can start to break down from there but it should be graceful! Anything with sheer coverage is not my cup of tea (personally), so if it didn’t offer light-medium and buildable coverage, I’d probably not love it. If the...

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I like trios or quads, and I like when brands release a few so that they can address the needs of different skin tones. Otherwise, I prefer that they are in the same vein — e.g. all cool or warm-toned shades.

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I can go two ways on lip sets — I want variety (different colors/finishes) or themed, e.g. berries or reds or pinks. There should be enough product in each shade that the product remains functional (I’m thinking of how mini lipsticks can sometimes break at the base). The value should be there,...

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