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Bobbi Brown Pretty Powerful 2.0

Bobbi Brown Pretty Powerful 2.0

Last year, Bobbi Brown launched a fantastic campaign called Pretty Powerful, which was a campaign that focused on real women who aren’t retouched beyond recognition. Amazing women, from friends, co-workers, to celebrities that Bobbi Brown has met in her real life–all to show that there isn’t one definition of beauty. There was so much success last year, they’re doing 2.0 this year. They have launched before/after photos of the first campaign, along with videos, face charts, and application tips. There is also a contest called Tour of America, where you can upload your photo to be the face of your state. You can check it out at Bobbi Brown’s Pretty Powerful micro-site.  I’m a big fan of people embracing who they are and using makeup as a way to enhance their natural gorgeousness, so this was one of my favorite campaigns–I’m happy to see it return.


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Styrch Avatar

Well, at least one of those women IS a model (sort of). Celia from America’s Next Top Model. That’s… actually a bit dissapointing to me. I agree the concept is good, but doesn’t the use of a model seem to be a step backward?

Christine Avatar

They do involve celebrities in the actual promotional campaign as well – the contest portion is inviting women around the states to join in. The campaign itself is about real women enhancing their natural beauty. If they’re not photoshopping a celebrity or model to death, are they no longer real?

Styrch Avatar

I just would have hoped that a campaign inviting non-famous women to participate (hate to use the word “real”) would promote it by having a ton of unknown people from all walks of life. I would rather they didn’t use recognizable people. I was let down that I did recognize one of them.

janet gulley Avatar

i visited the bobbi brown counter last friday. I only went as a tag-a-long because my girlfriend was looking for a lipgloss. I just so happend to ask the make-up artist to show me something I can use for my dark circles under my eyes.
She applied the Bobbi Brown corrector and the Creamy Concealer Kit “Golden”……
I was pleased this morning when I applied it myself and my co-workers asked me if I used it this morning because they could really see a difference……
Thank You, Thank You, Thank You. I absolutely love it!!!!!!!!

Tiffani Avatar

I’m still kind of disappointed with this campaign. I understand that they have to sell a brand, and so pick women who look a certain way, but as with most campaigns of this type I don’t really see myself represented at all here. With the exception of one WOC, where are the fluffy chicks? They’ve got a great selection of races, skin tones, hair types – but not one chubby girl? :-/

Joanna Avatar

I know you can’t please all of the people all of the time, but I would like to see more diversity in size/weight.

It looks like these women are low to average weight. It would be nice to see a few heavier set women and see how makeup can enhance their appearance.

Tiffani Avatar

I agree, totally. I feel like they’re still holding on to a certain “range” of beauty, even if they are being quite diverse in terms of race and skin color.

tg Avatar

It sounds bad, but I’ll admit to this – I like looking at perfection, even if it’s phony perfection. Nothing in this world is perfect, and sometimes I just enjoy looking at something absolutely flawless. I don’t feel jealous because I know it’s not real. It’s just a form of eye candy for me. Please don’t throw any tomatoes my way!

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