AURIC Entice Smoke Reflect Duo Review & Swatches
Entice
Auric Entice Smoke Reflect Eye Shadow Duo ($39.00 for 0.23 oz.) is a new, limited edition powder and cream eyeshadow duo that included a sparkling, white gold powder eyeshadow paired with a rich, olive green cream eyeshadow. The two products performed well and lived up to the brand’s claims; they coordinated together particularly nicely but worked as well alone as they did layered.
Ingredients
Entice
PPermanent. $39.00.
Entice (Powder)
Entice (Powder) is a very light, white gold with a softer gold sheen initially that flipped to a brighter, darker yellowy-gold depending on the angle paired with larger, sparkly flecks over a transparent base. The consistency was smooth to the touch, lightly emollient without being too firmly nor too loosely-pressed into the pan, which made it easy to work with using a dry or wet brush along with fingertips.
The transparent base helped it work as a topper–its intended purpose–and it coordinated particularly well with the cream eyeshadow in the duo. It had medium to semi-opaque color coverage that was sheerer when used dry and more pigmented when used damp, which was in line with how it was marketed. This shade lasted well for eight and a half hours with slight fallout over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop I Sea U (LE, $4.50) is less shimmery (95% similar).
- UOMA Beauty Ranavalona (LE, ) is less shimmery, darker (95% similar).
- MAC It's About Shine (P, $18.00) is cooler (95% similar).
- NABLA Cosmetics Lucid Dream (PiP, ) is less shimmery, cooler (95% similar).
- Stila Spiritual (LE, $24.00) is less shimmery, cooler (90% similar).
- Make Up For Ever 102 White Gold (P, $26.00) is less pigmented (90% similar).
- NABLA Cosmetics Honey Drip (PiP, ) is warmer (90% similar).
- Natasha Denona Sparks (PiP, ) is less shimmery, lighter (90% similar).
- Anastasia A1 (Norvina Vol. 4) (LE, $12.00) is less shimmery, cooler (90% similar).
- Stila Follow the Sun (LE, $24.00) is less shimmery, darker (90% similar).
Formula Overview
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It is supposed to be a "light-reflecting" eyeshadow with "high-shine pearls" that can be used alone or as a top coat. The brand describes them as having "micro-glitter," though only one of the shades reviewed contain plastic (PET) glitter.
They had more translucent bases, which was as described, but there was a lot of sparkle/shimmer, so the result was more medium to opaque, depending on the shade. The consistency was slightly drier, more firmly-packed into the pan overall with more of a glide than a denser, thicker silicone-like feel (like some more intense metallic formulas these days). One shade was noticeably drier/more firmly-pressed to the point where it seemed to impact the application/coverage relative to the other two shades.
They applied with minimal fallout and had good adhesion on bare skin, but they are best applied with a fingertip or a dampened brush with a pressing/patting motion for the most minimal fallout and the most even lay down of product. I found that I had to be careful blending out the edges with a fluffier, drier brush as fallout was more likely to occur then. They lasted around eight hours and had light fallout over time.
Based on the line-up at review, they should work alone, as more of a sheer wash of sparkle, as well as more packed on as a standalone powder eyeshadow or patted over the coordinating cream eyeshadows they sit on top of.
Browse all of our Auric Smoke Reflect Powder Eye Shadow swatches.
Ingredients
Calcium Sodium Borosilicate, Mica, Octyldodecyl Stearoyl Stearate, Synthetic Fluorphlogopite, Dimethicone, Zinc Stearate, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Phenoxyethanol, Lauroyl Lysine, Tin Oxide, Potassium Sorbate, Acacia Decurrens Flower Wax, Polyglycerin-3, Water (Aqua), Stearic Acid, (+/-) Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Entice (Powder)
PiPPermanent in Palette.
Entice (Cream)
Entice (Cream) is a rich, blackened olive green with a mix of lighter, golden-olive and cooler, emerald green micro-shimmer throughout that gave it a soft, pearly sheen. It had opaque color payoff paired with a smooth, almost mousse-like consistency that was airy, whipped but not overly emollient, so it delivered even, full color payoff that blended out well along the edges but didn’t slide around. It stayed on nicely for 10 hours before creasing a bit on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Tarte Jaded (P, $14.00) is more shimmery, lighter, cooler (90% similar).
- Chanel Quintessence #6 (LE, ) is more shimmery, lighter, warmer (90% similar).
- Tom Ford Beauty Velours Khaki #3 (LE, ) is warmer (90% similar).
- Too Faced Money Bags (LE, $16.00) is more shimmery, lighter, cooler (90% similar).
- Chanel Blurry Green #3 (PiP, ) is more shimmery, lighter (90% similar).
- Buxom Dusk 'Til Dawn (P, $12.00) is more shimmery, lighter, cooler (90% similar).
- Pat McGrath Wicked Envy (PiP, $25.00) is more shimmery, lighter (90% similar).
- Dose of Colors Rule Breaker (PiP, ) is more shimmery, lighter (90% similar).
- Tom Ford Beauty Burnished Copper (LE, $45.00) is lighter, warmer (85% similar).
- Sydney Grace Cadet (P, $6.25) is more shimmery, lighter (80% similar).
Formula Overview
/0.17 oz. - $0.00 Per Ounce
It is supposed to be "smooth, longwear[ing], [and] creaseless" cream eyeshadow. The texture was a cross between a traditional cream eyeshadow (which can feel wetter and thinner) and an airier, more whipped mousse. It was an intensely pigmented formula where one did not need a lot of product to get an even layer of product on the eye.
They had a moderate dry down time; they did dry down to a more powder-like finish that wasn't budge-proof--I could still soften the edges a bit--but had a tendency to settle into my fine lines on the inner lid area as it was drying down, so I had to buff the product back out to even the product out. Once I did this, it didn't keep creasing after the dry down. If I applied and buffed out the product as a sheerer layer of product, then this wasn't an issue as less product was more apt to dry down fairly quickly compared to a more opaque layer of product.
The consistency dried down but wasn't thick, heavy, or inflexible, so it paired well with other powder eyeshadows (not just the one included with it) and could be used as an eyeshadow base or eyeliner as well. Aside from the initial creasing (which I could blend/buff out) as it was drying down, once it dried down, I didn't get creasing until the eight to nine hour mark.
Browse all of our Auric Smoke Reflect Cream Eye Shadow swatches.
Ingredients
Cyclopentasiloxane, HDI/Trimethylol Hexyllactone Crosspolymer, Mica, Diphenylsiloxy Phenyl Trimethicone, Water (Aqua), Glycerin, Alumina, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Sodium Chloride, Polyglyceryl-4 Isostearate, Hexyl Laurate, Silica, Phenoxyethanol, Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol (+/-) Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
This is my favorite of the cream shadow + powder offerings Auric has had so far. Unfortunately….Sam’s talking about the reformulations of the PET glitter shadows left a bad taste in my mouth. She didn’t acknowledge AT ALL that she put plastic shards in her makeup, *unnecessarily* (there ARE other options), and claimed that “studies say it’s safe, but we removed it because of feedback.” The implication of course that people were being hysterical for no reason and she wasn’t a vegan concerned about her environmental impact to the point that she turned away free product for a time – but didn’t feel strongly enough to keep plastic out of products she’s making a profit on. I can’t, and won’t support that. This market is oversaturated and it’s become really easy to decide who does and doesn’t get my money.
It was also a bit annoying that the top few pages of comments on that video were all “yay, you go girl! you’re so transparent, good for you! I trust you more than any other company owner!” etc….and zero calls for accountability or true, unbiased honesty. I can’t control what sycophants say, but I don’t need to feed at the same bullshit trough.
Good for calling out the PET issue but so much makeup contains microplastics that people aren’t really aware of. Polyethylene, polymers among a lot of ingredients.
Here’s a good list: https://www.beatthemicrobead.org/guide-to-microplastics/
Really pretty and unique duo! I love the packaging on Auric items.
My favorite duo so far! Love a rich olive green shade as it is, but then add a simply stunning white gold overcoat, and I’m stoked!
Each shade is so pretty on its own and then stunning when layered!
Love the Entice cream shade of that beautiful olive colour.
I don’t usually go for green shadows with my green eyes and I have absolutely nowhere to wear this but my LORD it’s almost worth it for how much I’d feel like a mysterious, smoky eyed goddess in it.
The powder shade in mine is so dry there’s hardly any color payoff and the cream applies patchy. I expected much better quality for the price
Oh no! I’d definitely email their customer service about that.
I have enough similar colours to the powder shadow (and it’s not really a colour or intensity that I like all that much on me) but that cream shadow…big surprise that I am hyperventilating over that one, right? I actually have the Buxom dupe and also Shiseido and Lise Watier cream to powder shadows that I think are good dupes. But now I’m sort of kicking myself for not getting Chanel’s Blurry Green when I was in Ottawa and could have snagged it for 20% off.