Are there any brands you think will regain their popularity?
— Christine
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I really wish both BECCA and Marc Jacobs would experience a resurgence and reappear in the makeup world again. But so many companies are releasing really sub-par products now (Tom Ford comes to mind most strongly but Dior, YSL and so many other very high end brands are also charging high prices for crummy products) that I really can’t see any company regaining huge popularity.
Marc Jacobs Beauty is supposedly making a comeback! I’m really hoping they bring the lipsticks back, they were a lovely formula.
Can’t wait….I loved Marc Jacobs eyeshadows!!!
I’ve heard the same but who know when or even “if”???
Oh that would be good news if they do!
I feel like MAC was ahead of its time in the early 2000’s. I’m really rooting for them to regain popularity, but very few products have caught my attention in the last few years.
Same anchor MAC.
I feel like MAC is actually holding on and doing a little bit better.
Indie brands galore! Oden’s Eye, Kaleidos, Fantasy Cosmetics, and Moira to name a few!
Once a brand has lost the public’s respect for quality and inovation I think it’s hard to gain their following again……If customers get burned too many times in a row from a once top brand most people just do not take a chance with them again….It’s certainly possible to make a comeback, but it would take something special to make it up the ladder again.
Not really. It seems once they start sliding downwards they just keep going.
Maybe MAC
By rights, we probably should have seen more brands bite the dust. Most of our midrange brands are well into maturity. From there comes decline. But Beauty reinvents itself; think of Clinique and their pops. I think many brands we think need resuscitation, like UD, can keep on keepin’ on by virtue of new customers. Newbies probably get excited by 24/7 liners and whatever they’re calling Naked today. Familiarity breeds contempt. Older consumers feel jaded and can compare UD by the decade and see a major downward trend. Newbies have no comparison points and think UD palettes are the cat’s meow. I think some brands, especially that one in millennial pink, are so targeted that sales fall off. Maybe why they joined Sephora. Some brands change their focus. If you said brow, we thought ABH. Now Benefit is the standard. Rather than slide into the m/u graveyard, I think midrange will slide into masstige. Think Lorac. So many brands were haute BITD and available only at Barney’s and now live comfortably at Kohl’s, with stops at Sephora and Ulta along the way. I think UD and Too Faced, for example, lose some of their identity and shine when they are bought out and watered down. I don’t see any regaining former glory. I see hanging on, in some cases for dear life.
love this nuanced response!
That’s a very good question. And it all hinges on whether the brands that have delivered substandard products lately, or even for quite awhile, have a change of management heart and decide to offer only high quality products in the future. I’m looking at Dior, Chanel, Tom Ford and of course Urban Decay (the biggest fall of all), and even CP.
I would hope Marc Jacobs resurfaces. I loved their bronzer, shadow palettes and eye liner pencils.
I hope PMG will come back in the front scene ! Their products are so great, but I think they are not marketed properly
I agree! Bring back the excitement pre-Divine Rose era please! The only “newer” eyeshadow palettes I have from her line are the Bridgerton ones. The rest hail from her original 6 pan MTHRSHP, Midnight Sun and one of the original Blitz Astral quads.
I’m hopeful the UD will make a succedsful comeback with fresh, edgy products and great formulas.
I miss good old UD too, the first brand that came to mind when I saw the question
MAC
I have a feeling MAC is going to have a resurgence, especially on Tiktok! They had a big moment with the gloss sticks and their releases have been much more exciting lately. I see a lot of people recreating 90’s lip combos with MAC products too <3
LORAC! Love their old shadow formulation with great satin metallics, looked great on the eyes and lasted long…..but now it seems like a ghost of a brand!
I recently purchased the Pro Noir palette on sale (forever looking for cool leaning neutrals to do soft smokey looks!), and I quite like it! I used to own multiple Lorac palettes several years back (think a year or two peak beau-tube era) and I’m actually delighted to have them in my stash again, I think their formula is soft and pigmented, comparable to ABH at their best, and both the shimmer and matte shades swatch and perform beautifully.
I really hope they keep on going, it seems the brand is still loved by artists and long time makeup enthusiasts.
Burberry.
I have two of their face palettes (Runway & Essentials Glow Palette 01) and they are gorgeous!
I loved their eyeshadow singles………………..
I hope MUFE (Make Up For Ever) would. They had very good products.