Best New Beauty Products (May 2021)

Here’s a look at the top 25 products reviewed in the month of May, plus a summary of how many products and brands were reviewed and a break out of ratings! 🙂

I think it’d be fun to go through what we used, purchased, resisted, and so forth each month, here are some questions:

  1. Did anything new get added to your wish list?
  2. What release tempted you the most?
  3. Did you make any new purchases?
  4. Or successfully dupe a new product with something you already own?

12 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Lesley Avatar

Did anything new get added to your wish list? I am saving myself for your palettes as far as color cosmetics go but I want new base products. I want the Fenty Eaze Blur skin tint and also their powder foundation.
What release tempted you the most? I don’t pay attention to new releases much but the KVD balm foundation is getting raves even for older skins and it seems to have a unique formula. But unless I can swatch it, I will not buy.
Did you make any new purchases? Three new nail polishes from Janet & Jo: The Phoenix (flame orange), Day Party (pale coral), and Diet Starts Tomorrow (cool yellow). I may blend them together for a brighter coral and a paler orange.
Or successfully dupe a new product with something you already own? Not really.

Mariella Avatar

Did anything new get added to your wish list? Possibly the Josie Maran Vibrancy Argan Oil Foundation but I have to wait til stores re-open before I can commit
What release tempted you the most? Probably the recent Chanel one I saw here. One of the eyeshadow palettes was really appealing (but not anything I don’t already have)
Did you make any new purchases? some silk scarves and a sewing pattern, but no makeup!
Or successfully dupe a new product with something you already own? I think I can dupe that Chanel 5-pan palette with stuff I already have (which once again reinforces (a) how I keep being drawn to and buying the SAME shades and (b) how overloaded with eyeshadow I am!

Nancy T Avatar

Did anything new get added to your wish list? Far too many Terra Moon eyeshadows for my budget!

What release tempted you the most? Well, until I saw how poorly they swatched, performed and reviewed; UD Prince eyeshadow palettes kind of had me. Unfortunately, there are just too many problematic issues with that release besides its also having subpar performance and quality.

Did you make any new purchases? No color cosmetics this whole month, just refills on my skincare.

Or successfully dupe a new product with something you already own? Hmm, I know I did, but don’t recall which exact products they were that were just like items I already have. One was of my Bite Hot Harissa, I know. And another couple were of my MAC Satin Taupe and Woodwinked.

Wednesday Avatar

Did anything new get added to your wish list? PMG divine blush collection, YSL matte slim, Natasha Denona Zendo (or was that a month ago..shrug)
What release tempted you the most? PMG
Did you make any new purchases? Yes, 2 blushes, 1 lipstick, 1 quad PMG, 1 YSL matte slim lippie, and the ND Zendo palette.
Or successfully dupe a new product with something you already own? I purchased near dupes.. honestly, there hasn’t been much to be excited about so I’m happy something tweaked my interest and they are welcome additions to my stash nonetheless..

Rachel R. Avatar

Did anything new get added to your wish list? Some Terra Moons eyeshadows.

What release tempted you the most? Alien Cosmetics Strawberry Milkshake Palette.
Also, Menagerie Cosmetics x Annette’s Makeup Corner Serendipity Palette, but the first run was very limited, so I’ll try for a restock if I decide I still want it.

Did you make any new purchases? Yes. Alien Cosmetics Strawberry Milkshake Palette, Kaleidos Flower Punk Palette, some Moira Beauty Ombre Blushes and their Glow Getter Hydrating Lip Oil in Berry Berry, and BH Cosmetics Remix Dance Palettes in ’00s and ’80s, Apres in Aspen 6 Color Highlighter Palette and Lil’ Bit Psycho 8 Color Shadow Palette.

Or successfully dupe a new product with something you already own? I considered a couple of the new BH Cosmetics Just Say It! palettes. I decided I could dupe Looking Like a Snack with ColourPop Butter Me Up, and Do Not Disturb with either Lunar Beauty Moon Spell or Beauty Bay Book of Magic.

Genevieve Avatar

Did anything new get added to your wish list? Well, I did like those Terra Moon eyeshadow singles from the other day – Caesium, Rubidum and Palladium, plus the new Chanel Intense palette.

What release tempted you the most? I am never tempted by whole releases, just individual items.

Did you make any new purchases? No, I haven’t for a long time.

Or successfully dupe a new product with something you already own? A lot of the shades in the Chanel Intense palette I do already own in terms of dupes.

Helene Avatar

Did anything new get added to your wish list? Lots, Chanel lipstick, YSL lipsticks, Terra Moon eyeshadows and I think an Armani Lip Maestro.
What release tempted you the most? YSL lipsticks or Chanel lipsticks, what can I say, I love lipsticks, I think I’m addicted.
Did you make any new purchases? Yes, a retinol serum from The Ordinary, YSL Contrary Fuchsia and MAC Maison Rouge. Both lipsticks was on my wish list.
Or successfully dupe a new product with something you already own? Lots of them, I think, though I can’t remember any.

I must say the Terra Moon eyeshadows are tempting, but I save my makeup budget to buy the Sidney Grace palettes, you know which ones 😉

Kimberly Avatar

Did anything new get added to your wish list? No official adds to the wish list, my theoretical wish list is big enough already

What release tempted you the most? Definitely the Pat McGrath Divine Rose collection

Did you make any new purchases? I bought a Laniege lip balm for my sister to celebrate her finishing her first year of college. On that same trick I picked up the KVD Vegan Beauty Tattoo Liner in “Mad Max Brown” for myself and the Fenty Slip Shine Lipstick in “Goji Gang”

Or successfully dupe a new product with something you already own? I could probably dupe the Pat McGrath Divine Rose blushes and lip products with stuff I already own, but I haven’t had a chance to look too deeply into it yet

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!