Kim Chi Chic Beauty Launches October 16th!
Release Date + About the Launch
Serial entrepreneur Toni Ko announced her return to the beauty industry with the launch of her newest company, Bespoke Beauty Brands, LLC. This is the latest chapter for Ko, who graced the cover of Forbes “Richest Self-Made Women” issue in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she then sold it to L’Oréal in 2014, as one of the largest beauty acquisitions in history.
Bespoke Beauty Brands, LLC, announced the launch of its first cosmetics line with Kim Chi Chic Beauty @Kimchichicbeauty, a queen, performer, Instagram sensation with 1.8 million followers, and TV personality best known for being a finalist on Season 8 of “RuPaul’s Drag Race.”
“There’s no standard when it comes to who, what, when, where or how you apply your makeup,” proclaims @KimChichicbeauty. “Our only rule is to have fun, and add color to the rainbow of your life. Unleash your inner beauty!”
10/16 online
Products in the Launch
Rainbow Sharts Eyeshadow Palette, $28.00
Some prefer to send nudes, I prefer to send neutral palettes. This palette is your one stop shop for all your neutral needs with a few pops of colorful surprises. Featuring 10 matte shades and 8 metallic shades to give you life!
- Onyx Matte black
- Burnt Matte deep auburn brown
- Toast Matte medium brown with a subtle hint of red
- Rust Matte rosy peach nude
- Watermelon Matte electric pink
- Blueberry Matte electric powder blue
- Burgundy Matte deep plum
- Organza Matte buttercream
- Chocolate Matte deep true brown
- Natural Matte subtle peachy nude
- Ocean Blue Pearlescent turquoise with gold specks
- Grape Pearlescent with hints of pink and gold
- Penny Metallic light copper
- Champs Metallic soft white gold
- Copper Metallic deep rustic bronze
- Silk Metallic nude
- 24K Metallic yellow gold
- Rich Metallic deep auburn rose gold
Diamond Sharts Liquid Glitter Eyeshadow, $8.00
Creamy glitter eyeshadows with a doe-foot applicator.
- My Stage (01) Cashmere silk
- Can’t (02) Champagne gold
- Black Out (03 Black with silver glitter)
- Raise the Curtan (04) Golden sand
- Strike a Pose (05) Hot girl pink
- World Dominance (06) Iridescent white silver
- Golden Gal (07) Bright yellow
- Move Over (08) Burnt orangey bronze
High Key Gloss, $9.00
It is an ultra-glossy, luminous gloss that glides on the lips smoothly and evenly with added shea butter leaving behind a radiant and moisturizing shine. Wear alone, with your favorite Lip Liner or layer on top of your favorite Matte Liquid Lipstick.
- Natural (06) Nude with golden undertone
- Acai (12) Bright pink with peach undertones
- Peach Pink (14) Light pink with peach undertones
Wow! I bought tons of Nyx back in the day, especially as I began to get back into makeup. I miss the old cushion embossed eyeshadow singles and blushes, the 5- pan Caribbean palettes too. However, this doesn’t look like the person I read about as being the founder of Nyx! Unless she’s had a ton of work done, it doesn’t look like her. Very strange!
The model is drag artist Kim Chi 🙂 The brand collaborator I assume.
The picture is of Kim Chi. She is a drag queen.
I also didn’t realize Toni Lo, aka Kim Chi Chic, was the founder of NYX!
Oh! I see that the model and co-founder is Kim Chi (who uses male gender identifying pronouns), and the other co-founder is Toni Ko (who started NYC).
@Kira, when a cis man is in drag it is normal, appropriate and acceptable to refer to them as she/her. Many queens prefer it and I’ve not seen Kim Chi say anywhere that she prefers male pronouns when in drag? If you have please let me know.
After reading this post, I read a few articles and looked interviews with both. I heard Kim Chi refer to himself as a “he” in an interview.
Oh, I see! In an Elle July 7, 2018 interview I saw Kim Chi “transforming” into drag, and referred to himself as a “he.” I see there is an August 4 Instagram post in which Kim Chi wears what I presume he would describe as full drag, and it is captioned “cold boy winter.”
That’s not her, re-read “about the launch” above Nancy. 🙂
Pami, I was actually so confused by the way the brand worded their press statement and the picture, that I totally missed the whole thing about the eyeshadows being called “sharts”! .???
Nancy, don’t feel alone – I was confused too and thought they were one and the same person. And can someone clue in this middle aged Canadian woman – what are “sharts” (are they what I’m thinking they might be???)
Mariella, literally when one has a fart that also has an explosive quality to it including poop! Sh** + *art
Oh my gosh…so it is what I feared! As a name for eyeshadows? Sorry, turns me right off.
It looks like a nice fundamentals palette with some hits of colour.
So the kids are ostensibly into calling their eyeshadows sharts these days??? ? Potty humor product names are DEFINITELY a little too gimmicky and childish for me, but I’m sure I’m not the target demographic, and maybe I’ll pick one up anyway if the cream shadows turn out to be stellar. Oh man though ?
I guess that’s how you top names like Unicorn Poop or Mermaid Tears but the word shart grosses me out much more than the word poop. I can’t see myself purchasing anything with the word shart OR poop in it.
Oh my, that is some ‘cutesy’ looking advertising here – very ‘Barbie Doll’ like.
I hope the products are good ones.
This is awesome because I was just thinking I wish someone would come up with a product centered around multi-colored gastro-intestinal distress that I could put all over my eyes and lips.
Too funny, Pearl. Like other’s I don’t think I am the target demographic.
Too funny, indeed!
*Giggling at the “sharts” names like a 10-year-old boy would.*
This is a pretty collection with cute packaging. I hope the products are good.
I’m interested in the glitter shadows but I’m not really feeling that palette. However, it looks like the brand is only sold on its website and I barely ever order from anywhere but Sephora, Ulta and once in a great while, Colourpop. I don’t see myself ordering any of this.
Her Kim Chi eyeshadow is my fav color from Sugarpill. The creme eyeshadows look fun! I like the artwork on the palette, but the color story doesn’t interest me. I was expecting more vibrant colors. Still excited to see what she continues to bring out.