2011 Editor's Choice Awards - Part 2: Eyes

2011 Editor’s Choice Awards – Part 2: Eyes

Whew!  I added a few more categories this year, partially based on readers’ suggestions over the year but also in response to commonly asked questions (what’s your favorite x, favorite y, etc.!).

Best Pencil Eyeliner (High-End)

Urban Decay 24/7 Glide-On Eye Pencils wear well, apply softly and smoothly, and come in a variety of colors. I love the shade range as well as the texture! (See my review here.)

Past Winners: Urban Decay 24/7 Glide-On Pencil (2008, 2009)

Best Pencil Eyeliner (Budget)

Milani’s Liquif’Eye Eyeliners have such a soft, creamy texture paired with excellent pigmentation and long-wearing prowess, they’re impossible not to love. Here’s hoping for more shades in 2011! (See my review here.)

Past Winners: L’Oreal HIP Chrome Eyeliner (2009)

Best Gel Eyeliner (High-End)

Fluidlines have that smooth, rich consistency of gel eyeliner and apply seamlessly. They don’t smudge, budge, or fade at all. I love how pigmented they are, because you can do a thick or thin line and always get great, consistent results.

Past Winners: MAC Fluidline (2009)

Best Gel Eyeliner (Budget)

MegaEyes Creme Liners are affordable and apply smoothly with nice color pay off and no dragging or patchiness.

Past Winners: Sonia Kashuk Gel Eyeliner (2009)

See lots more award winners from eyeliner to eyeshadow to curlers!

Best Liquid Eyeliner (High-End)

The pen-type liquid liners always seem easier to use–I think it might be that the pigmentation/product is controlled, so you never end up with too much product on the liner tip. Superslick came out with a bang: lots of shades with a budge- and smudge-rpoof formula. (Granted, we also saw several other brands bring out the exact same eyeliner, but Superslick is the cheapest and has the largest color range.) (See my review here.)

Past Winners: MAC Penultimate (2009)

Best Liquid Eyeliner (Budget)

Tried and true, Revlon ColorStay’s Liquid Eyeliner is but a humble product found in black and brown. It doesn’t move once it dries down–stays in place and looks beautiful the entire time.

Past Winners: Wet ‘n’ Wild MegaEyes Liquid Liner (2009)

Best Mascara (High-end)

It’s a dramatic mascara that gives longer, thicker, more voluminous lashes–my absolute favorite, even if it comes at a price. If $30 is a bit steep for you, my second favorite is still MAC Plushlash, which yields similar results, though just slightly less dramatic results — but it’s also half the price — but worth an honorable mention. (See my review here.)

Past Winners: Chanel Exceptionnel (2009), MAC Plushlash (2008)

Best Mascara (Budget)

This is one of my all-time favorite mascaras, because it consistently delivers soft, plush lashes with length and volume. Not the most dramatic mascara but a beautiful one nonetheless.

Past Winners: Maybelline Full ‘n Soft (2009)

Best Natural Mascara (High-end)

If you want soft, natural-looking lashes, Kiehl’s delivers on all accounts while being flake-free and smudge-proof. (See my review here.)

Best Natural Mascara (Budget)

This is one of my all-time favorite mascaras, because it consistently delivers soft, plush lashes with length and volume. Not the most dramatic mascara but a beautiful one nonetheless.

Best Lengthening Mascara (High-end)

I’ve used Buxom Lash many times over the past several months, and I like it, but I never fall in love – why? Because it just delivers length and I always seek more in my mascara (which is why mascara can be so personal!). It is amazing for length, though; mile-high lashes, none of the clumping, and excellent separation, too.

Best Lengthening Mascara (Budget)

CoverGirl’s LashBlast–the original–is a good multi-tasking mascara, but it is particularly good at length (surprisingly better at it than it’s LashBlast Length sister!).

Best Dramatic Mascara (High-end)

This mascara is all about the drama–longer, thicker, richer lashes–with ultra black pigmentation. (See my review here.)

Best Dramatic Mascara (Budget)

Telescopic delivers a nice amount of length, along with a little thickening and an excellent blackness in the color.

Best False Eyelashes (High-end)

New for 2010, Urban Decay’s False Eyelashes brought a nice variety available in a nice flexible band, transparent glue, and they’re fairly easy to apply (even for the false eyelash-challenged, like myself). I really like that they include glue with each pair, and the lashes have this lightness to them that is not always found in other false eyelashes.

Past Winners: shu uemura (2009)

Best False Eyelashes (Budget)

I like the variety in Revlon’s False Eyelashes line, and I also love that they have self-adhesive lashes, too (which I tried per readers’ recommendations last year!)–they’re even easier to apply than Revlon’s regular False Eyelashes. They’re good for multiple uses, too.

Past Winners: Revlon (2009)

Best Eyeshadow Base (High-end)

It’s been my go-to eyeshadow base since I first started using it! It’s nearly transparent when applied and light-as-air. I love that it helps my eyeshadow stay on all day without creasing but doesn’t mute the vibrancy, either. The matte finish also allows me to wear matte eyeshadows without changing the texture. (See my review here.)

Past Winners: MAC Paint Pot (2009), MAC Mixing Medium (2007, 2008)

Best Eyeshadow Base (Budget)

NYX Eyeshadow Base is a short and sweet product in three different shades (White, Pearl, and Skin Tone). I find Pearl is nice under more shimmery shades, but Skin Tone is good in a variety of situations, so it’s more versatile. It does a good job of extending the wear of your eyeshadow and giving you a base for the color to grab onto and look true to form.

Past Winners: NYX Eyeshadow Base (2009)

Best Eyeshadow (High-end)

The pigmentation of these eyeshadows is absolutely insane–so vibrant, so smooth. The texture is excellent; smooth, soft, buttery, and easy to blend. They have a few really unique shades within the line, though other shades are more basic (but beautiful!). I hope to see Hourglass put out new duos this year! (See my reviews here.)

Past Winners: MAC Eyeshadow (2009)

Best Eyeshadow (Budget)

Wet ‘n’ Wild hit a home run with their new Color Icon Eyeshadow formula–it’s soft, smooth, and nicely pigmented and won’t empty your wallet either. With singles, trios, and palettes, you may find yourself with a whole new stash for under $20. (Review to come.)

Past Winners: Sonia Kashuk Eyeshadow (2009)

Best Loose Eyeshadow (High-end)

Illamasqua’s Pure Pigment won me over this year with the uniqueness of their shades. They have always had a beautiful texture–so finely milled and pigmented. The packaging does drive me nuts. (See my review here.)

Best Loose Eyeshadow (Budget)

Like Illamasqua, Sugarpill’s Chromalusts are very finely milled and come in a variety of shades–lots of different and unique shades with varying textures. (See my review here.)

Best Cream Eyeshadow (High-end)

Benefit Cosmetics Creaseless Cream Shadow/Liner are creamy, smooth eyeshadows that can be used as a base, liner, or worn alone or mixed together. I absolutely love the shade range–there are lots of shades that are perfect for everyday, but then there are a few “fun” shades, too. (See my review here.)

Past Winners: Benefit Creaseless Cream Shadow/Liner (2009)

Best Cream Eyeshadow (Budget)

These are easy to store, and I’ve always found the paint tubes to be better at staying fresh, as opposed to jars, which sometimes can dry out. Nice pigmentation, smooth, and easy to blend out.

Past Winners: Wet ‘n’ Wild MegaEyes Cream Eyeshadow (2009)

Best Eyeshadow Palette (High-end)

Easily one of the most flattering eyeshadow palettes on across skin tones. (See my review here.)

Past Winners: Urban Decay Eyeshadow Palettes (2009)

Best Eyeshadow Palette (Budget)

For a natural eyeshadow palette that doesn’t break the bank, Nude on Nude delivered quite well. (See my review here.)

Past Winners: NYX Eyeshadow Palettes (2009)

Best Eyelash Curler (High-end)

shu uemura Eyelash Curler is easily my favorite curler, and it has been since I first had it. I used to have a Revlon one, and I didn’t even realize that an eyelash curler could really have levels of quality. Shu’s is easy to use, works well, and it lasts awhile. It sucks that you can only buy it online now, though.

Past Winners: shu uemura Eyelash Curler (2009)

Best Eyelash Curler (Budget)

e.l.f. professional Mechanical Eyelash Curler gets the job done, no matter how tight your budget. It’s handy, easy-to-use, and gives lashes a nice curl. It’s not quite as comfortable use as shu’s, but you’re not using it for long, anyway.

Past Winners: e.l.f. Mechanical Eyelash Curler (2009)

Best Tweezers

I have so many pairs of Tweezerman Slanted Tweezers around my house — everywhere! From my desk to the bathroom to my nightstand, these are a must-have for me. (See my review here.)

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Good picks christine! YAY for mac fluildlines I CANT LIVE WITHOUT IT. I prefer my mac pigments over illamasque ones though. Oh and their solarbits. MAC PIGMENTS ARE THUMPS UP ^^

Great list! Can you please do a similar review on eye creams and moisturizers? I’m looking at the Estee Lauder Wrinkle Serum and I can’t decide if to buy it!

Excellent choices…wow! I have some of these on my favourites (Lashblast, Wet N Wild, Milani, NYX) and also some on my wish list (Benefit Creaseless shadows, MAC fluidline). My wish list is growing longer and longer now. Great post 🙂

I was totally surprised that the Naked palette wasn’t your favorite high-end palette! Everything else makes sense! I’m glad to see not a lot of MAC products. I personally never got into MAC because my dad always brought me to Sephora, and I’ve found plenty of great stuff (if not better). I’ve only recently started purchasing from MAC, and I really think the main draw to their products is that they’re pretty cheap compared to most stuff I can find at Sephora.

I didn’t even realize that Kaska Beige was a spring 2010 release (I swear, it felt like it was a billion years ago!), but when I did, I knew it was the one!

Love all the choices especially Kaska Beige from Chanel, one of the best eyeshadow pallet I have comes across with. People always give good compliments on how beautiful the color look on me. And Maybelline Full n’ Soft is one of the best mascara for short and thin lashes. I have tried Dior Iconic, Dior Blackout, YSL, Lorac, Stila and ID Bare Mineral, but Full n’ Soft beats all of these mascaras.

Ive been wanting to pick up a shu uemura eyelash curler & have looked everywhere! So its only available online? Any suggestions as to where I should purchase it from?

Thanks so much for your insight on the best products of 2010! This is a really great guide for any products we might’ve missed or skipped by. I really love seeing all your blog posts and truly thanks for all the mighty help you’ve given us in choosing the best beauty items :]]

I’m very disappointed that Stila’s Major Major Lash wasn’t included. For me the masacara is lengthening, Dramatic, and simply one of the best I”ve tried.

I love Mac’s Superslicks! I was really wanting the gold one (don’t know what I’m going to do with it but it’s gorgeous). I ended up getting the purple one too and just ordered the blue! All I used for years was Almay’s liquid liner. This is my second high end liquid liner purchase (first was stila’s) and I’m in love!

I LOVE Maybelline Full ‘n Soft mascara, MAC Fluid Lines and Benefit Creaseless Cream/Liners. I STILL need to try UD 24/7 Liners but I’m trying to use up the ones I already have (just the black ones).

I find the MAC Superslick liquid Liners alright UNTIL they flake near the end of the day. I actually just bought the L’Oreal Telescopic Mascara today, I really hate the brush if you can even call it that (there’s not enough bristles!), it gave me spidery lashes and required some brushing through but the formula is great & an intense black. Surprisingly when I applied with no prior curling, it still managed to lift my lashes.

A Great List, Christine!

I wonder if there is a much of a price difference in your country? For example, in the UK a MAC lipstick is about £12, but a Chanel one is double that, so I always think of MAC as a kind of mid priced brand. But obviously you can’t introduce that as a category, so I suppose I can see where you’re coming from.

MAC is mid-end to high-end prices — some products more so than others. MAC lipstick is $14, while Chanel lipstick is $30… however, MAC Dazzleglass is $18 to Chanel’s Glossimers of $27. But ultimately, it depends on someone’s budget. Chanel is considered luxury, beyond high-end, to a lot of people, while MAC is considered high-end.

Do you have any waterproof eyeliner recommendations besides UD 24/7? My eyes get watery fairly easy and it’d be nice for my eyeliner to stay put!

I love love love UD 24/7 Pencils, Boxum Lash, Benefit Cream Shadow and Tweezerman tweezers. I’ll have to try Full ‘N Soft mascara. This isn’t the first time I’ve heard how great it is.

Thanks for your Post! Perfect~
I Love mascara, really Great effective eyelash curlers and all things Lashes.

I wanted to share that my favorite is the Hot Lashes heated 2 pc lash curler! It has gotten great reviews at Amazon–Cult favorite Hot Lashes Makeup artist Kit..Absolute best out there~!

They have an amazing sturdy 24K gold metal curler similiar to the Shu Uemura and Sheisdo one that comes with its own seperate pink small heater base that heats just the pad in the curler, this way my curl lasts till the next day~!

Makes my eyes POP and Keeps my lashes super curly, they have a website Hotlashes…HTH~

Major Rave, the cadillac of curlers..so worth the price. My friends and I love love love this one! Best by far,,
HTH~…:) Abundant blessings..

You picked Benefit as the best cream eyeshadow, though according to your rating, MUFE Aqua Creams received a better grade. Is there a specific reason you chose Benefit? I’m just curious; I find the the MUFE works better for “me”. I do think that Benefit makes more wearable colors.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!