Thursday, August 11th, 2011


Urban Decay Sneak Peek of the Book of Shadows Volume IV

Mark your calendars, makeup junkies! Urban Decay is celebrating the holidays a little early this year, and Sephora’s got the scoop first…

  • Where: Sephora’s Times Square locale (1500 Broadway, New York, NY)
  • When: Saturday, August 20th from 1pm – 7pm
  • What: Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director & International Make-Up Artist, is conducting makeovers and also introducing the highly coveted Book of Shadows Volume IV for an exclusive sneak peek before its holiday 2011 launch. A limited quantity of this ultra-luxe collection palette will be available for purchase ONLY at this store on Saturday on a first come first served basis. Clients will have the opportunity to sit down for a makeover consultation with Eric and his team of artists to learn tips and tricks to get the looks created especially for this palette by Creative Director and Founder, Wende Zomnir. Clients will also get an inside look at Urban Decay’s newest fall launches as Eric and his team recreate fall’s hottest runway trends. Learn a few artist tips including how to create a bright lip with Sephora’s exclusive Super-Saturated High Gloss Lip Color, and the perfect winged cat-eye using the Revolution Lash Curler, Lush Lash Mascara and the newest edition to the 24/7 family, 24/7 Waterproof Liquid Eyeliner. Also not to be forgotten is the coveted 15 Year Anniversary limited edition eyeshadow palette, a true collector’s item for any bona-fide makeup junkie.
  • How: Get ready to camp out and secure your place in line to get Urban Decay’s Book of Shadows Volume IV before anyone else. PLUS, receive a free Urban Decay t-shirt or Meltdown Makeup Remover with a purchase of the Book of Shadows IV palette.

Book of Shadows Vol. IV ($64.00) (Limited Edition)

We can’t wait to turn up the volume with the highly anticipated Book of Shadows Volume IV. Complete with our smart-phone-ready ‘Get the Look’ tutorials and a pocket-sized speaker, get your beauty on to your favorite beats. Book of Shadows Vol. IV features more than ever before: a pull-out drawer showcasing 16 phenomenal shadows (10 of which are brand-new, exclusive to this collection), a full-sized version of our new 24/7 Waterproof Liquid Eyeliner in Perversion (blackest black), travel-sized Supercurl Curling Mascara, travel-sized Eyeshadow Primer Potion and a mirror. But it’s more than just makeup…Cross over into the virtual dimension of beauty with a portable speaker, a USB cord, audio cable, and ‘Get the Look’ QR card. A veritable Willy Wonka experience for makeup enthusiasts, BOS IV actually provides you with five strut-worthy looks via video tutorial to boot. A gift that will be sure please the eyes in more ways than one, we’ve adorned this palette with a mesmerizing, feminine laser light show and filled it with translucent, multi-colored, pop-up butterflies. This sleek little device makes the impromptu dance party a reality for all!

I’m waiting on better images & more information (shades, dates, etc.) – when I have more to share, I will!

THIS IS A SNEAK PEEK. THIS IS NOT THE FULL LAUNCH.  IT WILL LAUNCH AT THE USUAL RETAILERS.

See more photos!



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235 thoughts on “Urban Decay Book of Shadows Volume IV (Volume 4)

  1. Butterflies!! YAY! lol I’m so easy to please

    • Haha, I’m the same way. Butterflies? YAY! :P It’s good to find joy out of the small things in life. Any excuse to smile is fine by me! :D

    • Avatar of Jessica Jessica

      That was my first thought too! :)

    • xmissxandristx

      i thought “butterflies, boo!” cuz i have lepidopterophobia (fear of moths and butterflies). yes. i know, they’re fluttery and harmless. that’s why it’s a phobia.. it’s irrational.

    • Jeanie

      You do realize this equates to 4 dollars per shadow, right? That’s a good deal!

      • Yes, but it’s not so awesome when you don’t have 64$ in hand.

      • Aleena

        Actually its even less than $4 per shadow because of all the other goodies in it:)

      • Avatar of Diana queenfrostine

        That’s a good deal supposing you’ll actually use most or all of what comes with the set. I’ve bought volumes 1 & 2 and found I probably only used a third of them. $4 a shadow sounds nice in the abstract, but I’ve found I often get better value out of buying products I’m likely to use a la cart rather than getting suckered into buying a set because I got seduced into “look at all you get for $X!!” These palettes are filled with too many shadows that are close matches for stuff (or just are stuff I already own) I already own to shop any other way.

        • Elysia

          true! I only bought the 3rd pallet cuz most of the colors were different from ones that i already owned. UD is great, but i’ll have to pass on this one

    • abby

      $64 is a steal with all the UD goodies you get!! Plus butterflies and while you do your make up you can have a dance party!! :)

    • I justified it this way.

      The full size liner alone retails for $18. The travel size primer retails for $9 while the full size retails for $18 (“vintage” bottle, the tubes are $19). I don’t think they retail the travel size mascara but the full size one is like $20 so the retail of mini would probably be $10.

      So if you discount the cost for all the eyeliner, mascara and primer ($37) the shadows are only $27 for 16 shadows of which 10 are new and 1 is one that was discontinued a while back.

      Yes, I’m trying to justify the price in my head as an excuse to order it. lol

  2. liz

    I might just have to purchase this. I love Urban Decay e/s!

  3. Casey

    I’m very excited for this – I’m glad I didn’t get the one that just came out!

  4. Xtina

    I thought that the UD 15th anniversary palette showed that they were making progressing and understood how annoying their BOS’s are because the anniversary palette features eyeshadows housed in a slim compartment that’s easily removable. I’m so sick of depotting UD stuff, and having eyeshadows in a bulky box isn’t practical. I wish they’d cut the bs with their BOS.

    • Alicia

      I’m with you. I saw this post was up and thought, “Oh, UD has been doing so well on packaging lately; surely this won’t be as hideous as BOS III.” It actually may be even more awful. I…don’t want to plug in my eyeshadow. I’m dedicated to this brand and love the product, so I’ll buy this anyway, but I’m really turned off by how gimmicky this is, especially when they’ve proven how classy they can be.

      On another note, I’m thrilled for a shadow called Lost, even if it has nothing to do with the TV show.

      • Victoria

        I’m on the same page with both of you!
        ps, especially what Alicia said about the LOST shadow! :D

      • Maureen

        Urban Decay packaging is the #1 reason why I don’t buy UD. It’s trashy-looking and rectangular pots are stupid.

        • Kelly

          totally agree. UD has disgusting packaging, & I can’t help but feel totally unprofessional when I whip out a palette to use a shoot or a wedding. Rarely buy anything from then, because they rarely have classy-looking, not over the top, digusting, cheap-looking packaging.

  5. Lindsey

    Glad I didn’t buy the UD 15, now I’ll have to decide between the two of them :)

    • Ani_BEE

      I shipped that palette as well. I like what this BOS has to offer this year as a well rounded kit. ^_^ I will also appreciate the mini speaker.

  6. Shannon

    YESYESYESYESYESYESYES!!!!

  7. Diane

    I’ll probably end up getting this when it filly launches.
    Urban Decay always sucks me in.

  8. Jazz

    64 bucks though O_o. I still want it though

  9. Angie

    It looks nice, but the colors are kind of boring, I still want it lol

  10. i think the ud 15 looks wayyyy better! so glad i got it!

  11. Denise F.

    Wow!!!!! New stuff in there too, for the lashes, and PP! Woohooo!!!

  12. Yazmin

    when i saw this in my bloglist, i was like oh no not another urban decay pallette, they all look the same. but omg. makeup mixed with a bit of technology. im soldd

  13. Lizzie

    off topic a bit here but i didn’t know where else to ask. christine will you be reviewing the Laura Mercier Classic Smoky Eye Palette?
    Oh and as much as I love the butterfly packaging on this one…I would have to pass…even though there are 10 new colors they don’t really look that much different than all the other UD palettes that I have.

  14. lucy

    wanna bet midnight cowboy is in there in some guise ;) nice to see no Zero liner this time! i’m bloody sick of those things lol

  15. Avatar of Aleeya Aleeya

    Omg! This sounds incredible. It is so worth it. I’m actually excited about it. This is going to be my b-day gift from my bro, I told him already lol.

  16. Mary

    Omg! Omg! I just got the anniversary palette. Wish I wouldve waited! This is beautiful! I cant wait to get it!!!

  17. jessica

    When does it come out?

  18. Don’t get me wrong I LOVE URBAN DECAY…but this almost seems too gimicky. The colors are beautiful and yes its a great deal but I have two BOS, Ammo palette, & naked palette… they need to give us something a little different besides something to hook my phone up to. What am I saying? I will probably buy this too. lol

  19. Nicole

    Pop up butterflies? I know Urban Decay is appealing to a rather specific age-group/mindset with these outrageous colorful whimsical designs. But even knowing the fantastic quality of their eyeshadow, the packaging turns me off 100%. Pass. :/

    • Avatar of Lorna Lorna

      i thought the same thing. i’m glad i got the alice in wonderland palette. i like the colors on it better…

  20. Avatar of Solangel Solangel

    The extras are awesome, but the shadow colors are quite boring :/

  21. I’m probably going to pass on this one even if it’s pretty.

  22. Yes !!!!! I want I want !!!!!!

  23. Avatar of Melissa divinem (Melissa)

    Colors are so blah. Plus I hate UD’s fallout issues. Not worth it when I have more than enough eyeshadow to last two lifetimes. I’ve never been happy with a single BOS. Have returned them all. Not getting sucked in and esp. at that price. Sometimes a bargain isn’t always a bargain.

    My $65 Chanel Byzantine quad is worth more to me than this ever would be.

  24. Avatar of Roza Roza

    Oh crap!!! I just purchased the anniversary palette, but this is going to end up in my collection as well:) Damn you UD!!! lol

  25. Jessica

    I have to have it! Can’t wait!

  26. Avatar of Thu Thu

    !!!!!!!!!!!!!

    is all I have to say!

  27. Victoria

    Will this be apart of the Urban Decay permanent line?

  28. Avatar of Elena Ellie

    I’m glad I didn’t see this before the 15th anniversary palette. I’d have gotten this in a snap, but I really do prefer the colours of the 15th anniversary. I *love* all the extras with this palette though, especially the liquid liner. Blue Bus looks like it could be the exact blue colour I’ve been looking for.

  29. Devi

    Why do I always see the word “Midnight” in these Urban Decay palettes? o_o

    Either way, I’d skip this any day. :\ I really feel like they overdo the packaging for their BoS, and the technology aspect is a real turn off for me. :P I’d rather pay for a single UD shadow.

    • tg

      Seriously, why not have an Afternoon Rodeo or something? I swear they should just rename all of their Midnight shades to Midnight Rodeo Rides Again and Again and Again and Again and, well, you get the hint. At least MAC doesn’t include the same color in every single LE line they release.

      • emily

        ROFL……..how about Midnight Cowperson Rides Again in the Late Evening?

      • Marlene

        This comment was hilarious!! I couldn’t stop laughing…”Midnight Cowboy Rides Again and Again and Again…” LOL!

        • boogiepimp

          OMG, yes SOOOO agreed on that new name! Ha! How many BAKED, HALF-BAKED and MIDNIGHT WHATEVERS do we need in EVERY palette they make. Gah!

    • Avatar of Mariella Mariella

      “Midnight” and “Cowboy” both make me nervous (and how I wish they could FIX Midnight Cowboy Rides Again to deal with the “glitter dandruff”), but the 2 in the 15th Anniversary Palette are -thankfully – okay!

  30. lizzym

    I’m pretty glad i waited, i want this but the butterflies are a bit of a turn off, the colors are a bit blah though id have to agree. I’m going to wait and see what the swatches look like.

  31. The only one I’m super jazzed about is “Bender”. The experience card thingy strikes me as really gimmicky, but with the potential to be really cool for about 30 minutes. ALL THOSE NEUTRALS! GAH! I’M ALREADY “NAKED”, GIVE ME SOME DANG COLOR!

    • Jilliterate

      EXACTLY what I was thinking. I already have the Naked palette to cover my neutrals. I was hoping for something more like the Ammo palette, with some bold colour. :/

      • Avatar of Jennifer jennifer

        Yeah, but for people who DON’T have the Naked palette, the neutral and bold mix is perfect. So I feel like they did a good job creating a balanced palette. It appeals to a wider audience and gives the palette flexibility.

        • Dawn

          I agree, a really nice mix of neutrals. As well as smokeys- green, violet, teal, grey. A moss, black and silver and a pop of a marine blue! Unless you already have all these colors, they are not boring at all. The eyeliner looks awesome, along with a nice travel mascara and primer. Almost everything is here with the exception of pink and matt shadows. I thinks this is an awesome palette!!!

  32. It’s… so… beautiful… *sniffle*

  33. Julie

    Even though I just got the Anniversary Palette, this one will be going into my collection as well! :)

    Do you know when it will be released to everyone, Christine?

  34. MsJessnJ

    I thought skimp was shrimp lol
    I cannot wait for this ahhhhhh!

  35. leesie

    Hijack looks lovely–otherwise I’m sort of “meh” on the colors. I’ll probably get it anyway (but wait ’til it hits Sephora’s site) just because I have Volume 3 and the AIW BOS. And it DOES come with a full-size liquid liner!
    (This thing has to be HUGE.)

  36. Avatar of Alicia Alicia

    want want want

  37. I’m not sure on this palette, it doesn’t look that appealing to me & 64 is a little too much for me.

  38. Avatar of Holta Holta78

    I hope the shadows are nice – gotta wait for swatches. But I don’t care for that hi-tech gimmick (similar in concept to the Stila makeup player).

    • Christa

      It reminded me of the Stila makeup player as well. And yes, I had the same thought about it being rather gimmick-y. The shadows look promising, and I’m glad UD is including some new ones in the mix, but I think the company should focus on continuing to make high-quality mu products rather than trying (too hard IMO) to be “trendy” in its marketing schemes. Also, the price raise from ~$50 to $64 (for what I imagine is due to the new tech stuff) doesn’t quite seem justifiable.

  39. L

    The colors in the anniversary palette look more interesting…
    Also, I gave up on it when I saw “laser light show” in the description. LOL.

  40. Jill

    I’m wondering how many shades are mattes. I have a gazillion UD glittery/shimmers. The palettes always seem to lack some balance with mattes.

    • Avatar of Carolina Lilastar

      I was thinking the same thing. I need some mattes! No way I’m buying another palette full of shimmer and glitter.

  41. LOVE THIS!!! Wow, UD really knows how to suck me in allright!! It looks like the whitish shadow on the bottom row is a winner… so far Urban Decay does not have any shimmery white shadows without glitter.

  42. stephanie

    too gimicky/flashy and not enough product which is the important part I would think. mega pass.

  43. Avatar of Lisa Lisa

    Meh, I’ll pass this one. The colors look pretty blah, and especially with competitors like Inglot out now, I think this is pretty easy to skip.

  44. Sari

    I always like Urban Decay packaging and the product in here looks good , but the whole iPod speaker thing is just so horribly gimmicky & tacky =/

    • Tigress

      Not to mention incredibly useless for those that don’t have a flippin iPhone, like moi. The packaging is a major fail, but the products are worth it.

      • xmissxandristx

        i know the card works with all smartphones, and the speaker is just a standard headphone jack. so it’ll work with a lot more than just iphones.

  45. malia

    I dont think any BOS are permanent…

  46. Loving this new palette, especially since it has 10 new eyeshadows!

  47. alexandra

    Won’t be buying this. Three of the shadows I already have from the NAKED palette and the others are easily duped. I like the 15th anniversary one better, although some of those were dupable too. ;)

  48. Everyone complained that the BOS 3 not have enough neutral color or highlight. I feel they really listened to the buyers this time. Yes, the colors seem less impressive than other BOS, but the extras make up for the lack of originality of the colors. Must have!

  49. Jessica K

    Gonna have to buy this, and I just laid out $55 for the 15 year palette, I think my husband may laugh his tuches off when he hears…When does it launch for the rest of us? I know that NYC is super special and all but I’m getting a bit annoyed. I want it too and my $65 bucks spends just as well as anyone from NYC’s does. Ah well…Such is the price I pay for not dealing with the sweltering East coast temps!

  50. NEED IT! I only have 2 of the shades in this palette and happen to love Baked so much I don’t mind having 3 dupes :)

  51. Dre

    I don’t even know what to say to this…it’s so stupid. I can’t even.

  52. Do mine eyes deceive me? Is that… YES YES IT IS. It’s a Book of Shadows with no Midnight Cowboy rides again!

    IT’S A MIRACLE.

  53. Avatar of Tanya Tanya

    аааааа, I need it!!!!!!!!!!

  54. Katie

    I’m wondering why Midnight Rodeo is in here, since its in the 15th anni palette??

  55. Unless this collection looks better in person, it just looks like Bobbie Brown or a MAC version…and not the UD signature colors. UD could also could had eliminated the USB accessories. I dont look like those UD models…why would I want their 5 different looks. I rather they attach an UD T-shirt instead like the one they will give out in NYC. Thank goodness I bought the anniversary palette.

  56. Avatar of Robin MAChostage

    TOTALLY disappointed that there are some of the same old shadows in here. I kind of figured that when the 15th Anniversary palette came out with all new shades that we wouldn’t be so lucky with the BOS IV. :(

  57. Dayna

    The whole BOS idea doesnt excite me in anyway; if it meant lowering the price, i wish they wouldnt have it in the palette. Either way im kinda excited for it :)

  58. DJ

    I wanted this at first, then I noticed it was mostly neutrals, then I noticed there were re-promotes….

  59. Sheng

    Looks nice but not too excited about all the gadgets in there.

  60. Nancy

    I’m glad my daughter doesn’t like this one as much as the 15th anniversary palette I already bought her, but this has nice colors too. I am looking forward to seeing the swatches.

  61. I think the UD 15 Palette is a better deal since it’s all new shadows and the packaging is simpler and more functional.

  62. sam

    i’ll probably end up snagging this one. it’s the best BOS i’ve seen neutral wise

  63. Jill

    Bah! I own the non-exclusive shades already AND i just purchased the Stila player from their Last Call section. I love UD like none other – I own bos ii and iii, Alice palette, Preen, Summer of Love, Naked, and a bunch of single shadows -but I’m surprisingly conservative and on-the-fence with this one….looks like I’ll have to await some swatches.

  64. Maria

    When I first looked at this I was OMG! I need this but then thought about it for a few minutes and realized I have all the other BOS from UD and I never use them so why spend $64 on something that’s just going to sit on my desk with my other palletes. I always rush to buy them when they come out and I use them for about a week and then they just sit.

  65. Kristal

    OMG Urban Decay is like crack for me. I just got the 15 Palette and now this!?!??! Very cool additions to this palette but the colors aren’t as fun and bold as they usually are…. I do like that it comes with mascara and the new liquid liner though! Looks like a box of FUN!

  66. Avatar of Kate Kate & Zena

    It’s sad this is A) only available in NYC, B) limited edition and C) includes a laser light show in the unit. Urban Decay has been coming out with some magnificent colors and palettes lately and this is no exception. The colors look gorgeous, especially Bender, Gravity, Hijack and Crystal. Even if I were to be in NYC and able to purchase this, I wouldn’t be able to; I’d be putting myself medically at risk. I know cosmetic brands are always trying to innovate and integrate technology with their brand, but sometimes I think they fail to see that part of their demographic (a rather large portion) suffer from disorders where technology like LEDs and lasers and the disorder don’t mix. Women are 50% more prone to migraine headaches and lasers and LEDs are triggers for migraine headaches in many women. Yes, we can avoid these products, but a product like this makes me feel left out. I’m not only a woman who suffers from migraine headaches, I also have Epilepsy. I can’t attend laser shows (or do laser tag) because of the connection between lasers and seizures.

    Sorry for the tiny rant, but I sometimes feel so left out on things like this. It is so pretty!

    • It is just debuting in NYC but will roll out to all the usual locations. That is why it is a sneak peek at Sephora :) They did the same thing last year!

      • dayna

        chrstine, do u know if people actually lined up for the sneek peak? or camped out? just curious im hoping to get it the day of the sneek peak?

      • Avatar of Kate Kate & Zena

        Oh, okay. I still couldn’t purchase it though due to the laser light show included in the box. It puts me at medical risk. I have Epilepsy and a migraine disorder. Migraines are bad enough; seizures are worse. So, you see, I still feel really left out. It’s such a pretty set, but I’m unable to get it. I mean, I could, but I set myself up for an ER visit and possibly an EEG, EKG and a follow up to my doctor and neurologist. I wish they made an un-laser show version!

        • I understand – I think their NYC palette lit up, and I just left it open so the battery would die – I think a few days open and it was drained.

  67. I am psyched that they are making another even after the 15th Anniversary palette. However, $64? They could skip all of the tricks and weird gadgets and keep the price point lower. I liked the first volume the best, and it was also the one that was most sleek. I am going to have spend over $200 on their stuff alone due to all the sets they put out for their anniversary. And I still haven’t even gotten a Naked palette.

  68. Sarah

    a usb cord?… how stupid. not intrigued at all.

  69. this is the strangest thing I’ve seen (not the makeup) a mini speaker, usb cable and QR codes? not surprised it’s UD.. not sure how I feel about it..

  70. Avatar of Sass Sass

    I camped out for vol. 3 so I shall for vol. 4! Will roll into line at 7:30am.

  71. cyndi

    whats the little purple box thing a usb?

  72. Avatar of Donica Donica

    I am so getting this! I love the colors and the butterflies!

  73. Avatar of Sass Sass

    i camped out for vol. 3 so I shall for vol. 4. I will roll into line at 7:30. I am a BOS collector so this is right up my alley. i will have my chair, my book (I have exams to study for), my tunes and hubby will be around to bring me snacks…no drinks so I won’t have to go to potty. i met a lot of cool people in line last time so I’m hoping this time I will too. :)

    • dayna

      there was really a line? O_o how early do u think people first started getting there? was it bad(the line)?

    • Imsi

      Do we really need to camp out that early? Just asking since I do want to get it and I live in Queens, thanks

  74. Emily

    Eh… the shades don’t look that unique and the packaging isn’t really my ‘style’. I think I’ll pass.

  75. feather

    I’ll be saving for this little holiday gem for me !

  76. Omg…i have get my hands on the 15th palette yet! This already came out!

  77. Clara

    OH. MY GOD.

  78. Avatar of Mariella Mariella

    I want to love this but if it’s only going to be available in that one location (am I understanding this correctly?), then I will have no choice but to leave it. If it’s going to be released at all Sephora locations “at some point in time”, then I will be there frantically grabbing it!

    • Jessica K

      It should be released everywhere, at least that’s what the author posted up top…I can’t imagine that UD would dare not release it everywhere :)

  79. Mel

    While I’m sure some view this as an amazing idea but I personally don’t want a bunch of bells and whistles with my makeup. I just want 8-12 shadows in a box or slim palette with a mini of UDPP or a liner that’s it. But if this box contained Midnight Cowboy Rides Again I might’ve given it a bit more thought but I’ll pass.

    • Avatar of Mariella Mariella

      I agree with you on this. And the reality is that we pay MORE because of all this gimmicky packaging. I felt the same about BOSIII and Too Faced’s Enchanted Glamourland palette. All this packaging makes the actual PRODUCT (which is what I am buying) more difficult and annoying to use. But chances are I will cave and buy this if the colours are good.

  80. I think I’m getting this one! =D

  81. Ester

    Missionary and Bust look nice, but that’s about it for me.. Skip.

  82. Avatar of Quinctia Quinctia

    On one hand, why on earth do makeup companies keep thinking I want to plug in ANYTHING to their palettes or train boxes?

    On the other hand, NO ZERO PENCIL! I’m stunned.

    There are enough neutrals in this set that I’m actually feeling iffy about it. I really need to get a Z-palette or something and start depotting my UD palettes as it is, and this is such a big honking thing. Given the price point, I bet the little tech things in it are pretty junky, too. :/

  83. Avatar of Atanza Atanza

    I’m glad I got the anniversary palette over this. I love Urban Decay, and I love my BOS III, but this is a definite pass for me. The USB cord and speaker are pretty stupid. The colors don’t look that exciting, especially since I already have four other UD palettes. UD, I love you, but no thank you!!

  84. Linda

    too much of everything . i dont need usb in my eyeshadow palette . too expensive .
    and the fact they makes people panic on purpose ( ow, its limited and will be for purchase only in one store , one day ) turns me OFF this brand big time .

    dont like that kinda games . they should come to costumers, not making costumers to run after them . they should stop that limited s**t and start caring about their clients

    • Linda

      they could add a sinker there and rise the price till 100 $
      im so dissapointed :/ massive turn off . every hype of these limited palettes is one step closer for me to hate UD . and i loved them at beginning! :( now they annoys me

    • Linda,

      This is a sneak peek – it is a special event to kick-off the BoS, but it will be at all the other retailers, just like it was last year. I do not have any dates at this time, so I do not have that information.

  85. Via

    I’m not a regular customer of UD, and I never spend more than $40 on ANY one makeup item, but this is fantastic! They’re really taking advantage of technology in such a cool way, huge thumbs up. I can see myself buying this, easy! It’ll be a great into to UD eye shadow :D

  86. Oh Christine, this has just made me cry! How I wish this was out while I was in the US. It is the coolest thing I have ever seen. Beauty + Gadgets = Heaven!

    I guess I am going to be calling in some favours from some of my lovely US family.

  87. Kacey

    Wow, I LOVE the packaging (butterflies!!) but the colors don’t appeal to me nearly as much as those in the 15 Year Anniversary palette. I think I’ll stick to buying that one :)

  88. must….have….!!!!!

  89. Arlee

    All I see are boring neutral colors and gimmicks. Pass.

  90. Avatar of Molly Molly

    I MUST have this!!!!

  91. Avatar of Janet Janet

    I want to NOT want this, but I want it!

  92. Avatar of Michelle MichelleChefNYC

    It is SO nice to see them up the game a bit with some new products and the cool idea of having some makeup lessons that tie in with your smartphone and the palette (although Stila already did this)… The palette is gorgeous, but I am SOOOOOOOOOOOO sick of seeing Baked and Sin and Midnight Cowgirl… I mean, how hard is it to come up with some new and original shadows, other brands do it all the time….

  93. Antonia

    I NEED it I WANT it I HAVE to HAVE it lol I don’t care if it’s mostly neutrals I’m a UD junkie and I have it have everything lol especially if it’s limited edition!! I like like 2 hours from NYC I wish I had a way to get down there on Aug. 20th!! I so WANT this palette!!

  94. Dani

    Wow the colors in this are kinda boring to me. Maybe I’d change my mind if I saw them swatched but right now, it’s a no for me.

  95. lafemmetopaz

    WOW, UD is killing me this year. I bought the 15th Ann. Palette and now this. I have 4 UD Palettes already, LOL. My mind is already looking forward to Teal dream combo of Haight, Aquarius, Flipside and now Hijack. Also, Bender looks absolutely fun to use.

  96. Amanda

    Boring colors, unnecessary tech equipment. I suppose UD was trying to appeal to the technology that is in our everyday life, but it just doesn’t fit in here. PASS

  97. wait, what? laser show?? XD

  98. Avatar of Guadalupe VJNS

    I am in love with UD but…… I wish they would stop with the Baked and Midnight Cow-shades. Can’t they come up with something different? I’m good with the Gunmetal though. It’s one of my favorite shades. As for this Book of Shadows….grroooooooveeeeee!

  99. Avatar of Anna Anna

    I am really liking the colors! I have the BOSII, Naked palette and the 15th anniversary one so I only have 3 shades out of the 16 which is great! Besides I love Sin and Gunmetal :D