This color is beautiful and the pigmentation is deep. This came out as a deep orchid. It is easy to apply using the included sponge tip, or it also applies well with a brush. The formula and this color lasts and lasts--I've worn it for entire shifts at work without reapplying, and I've also worn it out shopping, out to eat, out for drinks, and rarely have to reapply. The color will fade but not come off completely. It is neither drying nor moisturizing, but I do like to wear it when I'm sick and my lips aren't as smooth as I'd like--this formula is very forgiving towards mild chapping! It does leave a faint stain behind, and it is lightly vanilla scented.
I'm loving this!! I bought it for the unusual shade - got to love a warm toned purple - but I love the formula too. It's VERY long wearing - it's neither hydrating nor drying, so I find I need to pat some lip conditioner over the top throughout the wear. It's actually quite easy to apply using the sponge-tip applicator - I expected it to be messy, but it creates quite a nice line. I found it easier to do my cupids bow with this than with a normal lipstick bullet. Overall I'm very impressed and I will be looking into more of the shades!!