Milani Berry Tempting (05) Brilliant Shine Lipgloss ($5.49 for 0.21 oz.) is a cool-toned, pink-tinged berry with a cream finish. It had semi-opaque color coverage, and it applied evenly for the most part. Sometimes deeper shades like this can look splotchy on lips, but I thought this one managed to still allow the natural lip color to come through without looking too uneven. It wore well for four hours. Maybelline Amethyst Potion (045) (P, $8.99) is similar. NARS Penny Arcade (LE, $26.00) is brighter. MAC Real Posh (LE, $15.00) is darker, shimmery. MAC Mall Madness (LE, $15.00) is shimmery. MAC Colour Saturation (LE, $20.00) is slightly brighter. See comparison swatches.