Untainted Spice (950) ColorSensational Lip Color ($7.49 for 0.15 oz.) is a medium-dark, brownish-plum with a luminous shine. It had mostly opaque pigmentation when applied to the lips. The consistency was very creamy and emollient, and it applied smoothly to the lips without streaking or settling into lip lines. This shade wore well for almost five hours and was somewhat hydrating when worn. Chanel Farouche (122) (P, $34.00) is more matte. MAC Glamourdaze (LE, $16.00) is more plum. Chanel Bel Ami (P, $34.00) is less brown. Chanel Baroque (LE, $34.00) is more matte. Chanel Imperial (DC, $32.00) is warmer. MAC Sheer Plum (P, $16.00) is similar. See comparison swatches.