Mauve Mystique (025) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is is a pinky-plum with a creamy, glossy finish. It had mostly opaque color coverage with some of the natural lip color coming through. It applied evenly for the most part, but there were some areas where you could see the color was somewhat streaky. I would apply less rather than more, as this was a color that tended to bunch up if you pressed or moved your lips together too much. It lasted for four hours on me. L’Oreal Florid Pink (LE, $7.99) is brighter. Edward Bess First Kiss (P, $30.00) is lighter. Tom Ford Beauty Sugar Pink (P, $45.00) is more muted. Urban Decay Lovechild (P, $19.00) is a bit pinker, less glossy. Urban Decay Flushed (P, $19.00) is more muted, more mauve. MAC Viva Glam Nicki (LE, $15.00) is lighter. MAC Curvaceous (LE, $15.00) is cooler-toned. Chanel Insolence (P, $32.00) is similar but sheerer. See comparison swatches.