Hibiscus Haven (085) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a brightened, light-medium, blue-based pink with a cream finish. It had semi-opaque to nearly opaque color, but this was a shade that did not apply evenly. Even when it was finally into place, a mere pressing of the lips once moves the color around yet again. It lasted four and a half hours on me. Urban Decay Crush (P, $19.00) is purpler, darker. NYX Addis Ababa (P, $5.99) is brighter. NARS Coeur Sucre (P, $26.00) is sheerer, lighter. MAC Style Packed (LE, $15.00) is very similar. MAC Silly (LE, $15.00) is slightly lighter. See comparison swatches.