Bubblegum is described as a “soft warm pink.” It’s a pale pink with subtle warm undertones. When applied, it seemed to turn into a bluer pink, though. It did settle into lip lines, and it was difficult to even this out as it had a milky look and feel. I will be testing this one for wear soon. Edward Bess First Kiss is similar but more opaque. Tom Ford Sugar pink is more neutral. MAC Next Fad is more shimmery. MAC Viva Glam Nicki is brighter, more opaque. MAC Please Me is more opaque. MAC Petite Indulgence is sheerer. See comparison swatches.