Fashion Force is described as a “cool coral.” It’s a light-medium, slightly muted, pink-tinged coral with a luminous shine. It had semi-opaque pigmentation applied to the lips. It lasted three and a half hours on me. Givenchy Brun Createur (103) (P, $36.00) is more matte. Too Faced Coral Fire (P, $21.00) is brighter. Urban Decay Streak (P, $22.00) is pinker. Urban Decay Liar (P, $22.00) is a touch browner. NARS Dolce Vita (P, $25.00) is more matte. See comparison swatches.