MAC Phlox Garden Fluidline ($16.00 for 0.10 oz.) is described as a “vivid violet.” It’s a medium-dark, fuchsia plum with a matte finish. It had semi-opaque color in a single stroke, but it was buildable to mostly opaque color. The consistency was creamy, easy to apply, and sets down and lasts eight hours on my lower lash line. Worth noting, however, that it did fade after eight hours, whereas I rarely see Fluidlines fade before ten to twelve hours.