Monday, May 7th, 2012

Meet Benefit’s SpyGal — a Marvel Comic Book Action Hero Inspired by the POREfessional

Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness! Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.” – Julie Bell, EVP Global Marketing at Benefit Cosmetics

SpyGal’s pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional action figure, SpyGal, has her own a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!

“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”

Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”

In addition to pulse-pounding beauty action, readers can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!

This limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!

See more photos!

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20 thoughts on “Meet Benefit’s SpyGal — a Marvel Comic Book Action Hero Inspired by the POREfessional

  1. IlariaDiva

    OMG I want this!!! 😀

  2. Is it me getting old, or is this just too ridiculous and cheesy for words?

    •  @wwendalynne it is…. it totally is! I feel like they are trying to copy the MAC Wonder Woman campaign.

      •  @wwendalynne It’s the style hat bugs me most actually. I feel like you should have done the box style retro look and feel for it rather then rushed looking production art.

    • Yumi

       @wwendalynne That makes two of us then, at the very least!

    • GUSnail

       I’m totally with you

    • Angielove

       @wwendalynne Yes! this is so cheesy… I would have much rather seen a sexy buxom and curvy detective style comic… almost in a dark noir style. I guess it makes me realize just how much I have outgrown Benefit… In my early to mid 20’s this was my favorite brand.

    • Holly

       @wwendalynne Plus it’s offensive, as mentioned by other posters here. She’s the silly little broad running around with makeup to ‘save the day’ by helping women disguise their perceived facial imperfections. And to say she’s on a “covert mission” of empowering women, lord have mercy. Ridiculous, and not in a good way.

  3. Hey Christine, this question might be totally misplaced, but I’m gonna give it a shot! I’m a swedish reader of yours and I was wondering if you could give me a tip on how to match eyeshadow with a coral pink lipstick? I’m fair skinned and warm toned and I think it looks odd on me no matter how I wear it. Keep up the good work!

  4. Virginia G

    Considering it was Free Comic Book Day this past weekend, this couldn’t have come at a better time! I wonder if you have a purchase something though!

  5. sanguine13

    This is really cute! I hope I can get my hands on a copy.

  6. Em

    This is the DUMBEST thing I have possibly ever seen or read.

  7. Graciegirl21

    Perhaps a little insulting — a female spy who uses makeup to save the day…

  8. stephanie chen

    lol…too much.

  9. messharma

    This reminds me a lot of the Totally Spies TV Show. :) I used to like that show a lot. :)
    Any idea if we can get this in Canada anywhere? I don’t think I’ve ever heard of a Benefit counter here…

    •  @messharma Hi messharma:  I have purchased benefit cosmetics at certain Shopper’s Drug Mart stores in the past..  You can go to the Shopper’s website and each location often lists the specific beauty brands they carry.  You might have better luck at those stores that have the expanded beauty counters.   I’ve never seen a Benefit counter at a major department store either.  Good luck!

  10. Maureen

    That compact really reminds me of Totally Spies…

  11. Michelle

    This disappoints me. She’s such a weak representation of not only a ‘super hero’ but also as a woman. Not to mention, the art is absolutely AWFUL.