Friday, April 23rd, 2010


MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Sand & Sun Light peach (Matte) (Limited Edition)
  • Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
  • Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
  • Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
  • Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
  • Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
  • Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
  • Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
  • Flurry of Fun Sheer sparkly peach (Limited Edition)
  • Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

  • Life’s a Breeze Soft pink (Limited Edition)
  • Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

  • Float on By Dark green turquoise (Limited Edition)
  • Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

  • Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
  • Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

  • Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • In the Buff Muted taupe avocado (Cream) (Limited Edition)
  • Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

  • Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

  • Beach Bronze Golden glow with soft gold finish (Limited Edition)
  • Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

  • Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
  • Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

  • Golden Muted golden tan-beige with golden shimmer (Limited Edition)
  • Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

  • Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

  • A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

  • Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.


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452 thoughts on “MAC To the Beach Collection for Summer 2010 + Photos

  1. Christina


  2. Sharon

    ooooommmmgg!! It’s amaizing… looooov it

  3. Victoria

    i love the packaging for the lipsticks and the lipglasses

  4. OMFG! MAC is going to have me bankrupt! Must make a list of the items I want, which is long.

  5. that is gorgeous!!!!!!!!!!!!!!!!!! I ALREADY WANT IT ALL

  6. This collection is going to be a huge hit!!!! Everyone be prepared to get Hipness blush when this comes out!!!

  7. Melissa

    awesome! pretty packaging! :)

    new brushessssss!!!!!!! awesome! :)

  8. igswonderworld

    OH MY GODDDD!!! I-WANT-EVERYTHING!!!!!!!!!!!!!!!

  9. sha

    MAC… you are killing me. I love them all.

  10. Bec

    Love all the fun colors! That packaging is gorgeous!

  11. Ellie

    Um. It’s safe to say that I want everything…

  12. Marcela

    OMG the packaging for this collection is absolutely adorable, its beyond perfect, and I thought the packaging for the Liberty to London collection was perfect, but this is too darn cute. I don’t think I want any of the blushes, didn’t like Hipness when it first came out and Get-Away Bronze doesn’t seem to be my kind of blush. But I will definitely be checking out the eyeshadow, the High-light Powder( really excited for that one)the lipstick and lipglass, soooooooooooo excited for this collection!!!!!

  13. Dani S

    I am loving the packaging.

  14. phuong k

    the packaging looks spendid!

  15. Jenni

    i.. just.. died.. X_X

  16. Melly

    I’m kind of indifferent on this collection. I guess the puke green and bright orange doesn’t really appeal to me :( I bought hipness blush from my CCO and it is totally orange on me! ahh. oh well, i’ll still check it out though!

  17. Stacey

    I must get the seahorse decorated items :):)

    • Danielle Sharkey

      LoL I love seahorses!!! My whole room is beach themed….from teals, blues and greens to tons of sea shells and real sand from the Atlantic City beach lol I only wish the color of the packaging was different! I do like green and orange but with this theme I think a pretty blue and maybe a neutral to represent the sand may have went over better!

  18. Jennifer

    Looks cute…Might have to get one item for the sake of packaging.

  19. Jess

    omg! love the packaging <33

  20. Cathy

    OMG I am IN LOVE with this collection! So perfect for summer (and right now it’s helping take the winter chill off). How is the bronzing oil? Do you think it will come out streaky?

  21. Nicole

    this one I really like … by far the cutest packaging..can’t wait for your review

  22. Belle

    Can’t wait till it comes out!

  23. Zoe

    the packaging is SO PRETTY!

    also, i have a question….what do you use lustredrops for? do you mix them w. liquid foundation or something?

    • brandi

      you can use them for that.. but mostly people use them as a bronzer.. it only takes a little bit!!!! so they will last FOREVERRRRR!!!

    • I use them to highlight my cheekbones & and also use it after I’ve applied my foundation, I feel like you get a better glow by not mixing it with foundation.

  24. Rosanna

    I love the packaging! I can’t wait for the eyeshadows and lipsticks!

  25. Megan

    OMG I NEED. I’m a pisces and I LOVE ocean stuff! this collection is to die for!

  26. ashlee

    The seahorse powder looks soooooooooooo yummie!

  27. Cole

    I want EVERYTHING!

  28. yajaira

    Love it!!!

  29. Noelle

    OMG, I want everything!!!! I am so stoked on this one! Finally, its been a while since I liked the looks of a collection

  30. cloudburst

    SO excited for this!!!

  31. this collection seems like it was MADE for me! love it, love it, love it! and it’s coming out right after my birthday… PERFECT (:

  32. Ashley

    Brushes and Hipness for me only. MAC needs to get over the Orange packaging! Neo-Sci Fi, Manish, now this? YUCK!

  33. Amanda Craig

    I want it all…last time I felt that way was Hello Kitty!!!

  34. Nicole

    interesting packaging 😉

  35. OM FREAKIN G! I think I’m going to pee my pants!!!!! AMAZING!!!!!!!! UGH MY POOR POOR WALLET!!!!

  36. Karen

    OMG!!!!! I need to get all of it!!!!

  37. Amalee

    I’m honestly going to buy this just because of the packaging, Lol. 😀

  38. Sixx

    The ad looks so RETRO and I love it. Can’t wait for this one.

  39. Salvinia

    WOW! This is the best packaging I’ve ever seen! I want it all just based on that, haha, but I REALLY want Sweet and Punchy, I am obsessed with green eyeshadow! I’m not loving that peach lipgloss but the other two look very promising. The high-light powder might be nice, too, as long as it’s not too orange on me. I will most likely end up getting things I wouldn’t otherwise based on that wicked packaging…dammit, MAC!

    • Val♥Temptalia

      Christine, Maybe you’d know, but I’m wondering how Sweet & Punchy (Bright yellow-green…Veluxe Pearl) will compare to Lucky Green (Frosted midtone lime…Veluxe Pearl). Any thoughts?

  40. Mia

    Packaging is soooi cute!!! This and da liberty of London collection will for sure get me bankrupt lol

  41. Tekoa

    *faints* Oh, I loooooooooove the look of this. The bag is mine.

  42. Pamela C

    Im so happy this launches AFTER I come back from my Cruise! Otherwise id be in bad shape for vaca! Makeup First, Umbrella Drinks later!

  43. amy

    I love the seashells and seahorses motifs on the packaging. I know i want the In the Buff nailpolish and Float on By eye kohl because it is turquoise! The Marine Life Multi-Colour highlight powder is gorgeous!

  44. jo-anne

    oh man, i’m a sucker for LE packaging… looks like MAC’s getting a ton of money out of me this summer.

  45. Debbie

    wow…a collection im actually excited for since hello kitty! green is my favorite color and the packaging looks great. also, hipness repromoted? I love that blush!!

  46. Trisha Mae!

    How funny! I was literally thinking, just the other night, about how MAC had aqua packaging, lavender packaging, orange packaging and pink packaging & was wondering if they would ever do green packaging… & HERE IT IS! 😀

    Can’t wait! Thanks for the post, Christine!

  47. Hi Christine! Thanks for the link, I really appreciated. :)

  48. Diana

    omg i love this! the packaging is sooo cute…tim to start saving again =\

  49. Rosie

    I’m actually excited! The reason launches haven’t tempted me really, but this looks like it could be the one!

  50. Oooh, I want all of it!

  51. Brenda

    The packaging literally took my breath away…. crap, there goes a pay check or two

  52. Carrie

    Oh, wow. I love summer colors and seahorses. This collection is going to be a must for me. MAC is going to destroy my bank account.

  53. Janette

    I am SOOOOOOOOOOOO SADDD!!! I love this collection and ill be deploying before it comes out, must get my sister to buy my wishlist and enjoy them after my deployment :(

    • neli

      i was waiting for this and here it is love everything …n will purchase everything without guilt!!
      Thanks christine

  54. ooo! very cute packaging. great summer looks. cant wait!

  55. pquanda

    Hipness is beyond beautiful, so glad to see that back.. :)
    And the brushes.. OMG, Amazing!

  56. Marjolijn

    Loooove the packaging!

  57. Vanessa

    Hi Christine!:) thanks for this. wow i love the packaging! sucks coz it will reach Asia a month later. looking forward to this collection..

  58. margot

    I hate you MAC !!! So many items from this collection that I want >.<

  59. HoneySuckle Rose

    I will buy Almost everything, this what i was most anticipating, i really could care less for Spring Forecast
    Thankx Christine

  60. OMG OMG!!!!! The seashells, and the sea horses…..

    Definitely getting the bag and the seahorse powder!!!!!

  61. Lauraaa

    oooh *-*
    I love the packaging!

  62. lucycouture

    amazing! cannot wait. probably best to start saving for this one after my spring forecast haul!! <3

  63. Natasha

    I cannot wait!!!
    I think I’m gonna get like everything, ahaa (I wish!).

  64. Dana

    THIS IS GORGEOUS!! I can’t wait for it to come out!

  65. Megan

    I just stopped breathing! The packaging is sooooooooo beautiful! YES!!!! :)

  66. Andrea

    The e/s sounds awesome! The seahorse design on the powder… MAC is bad for my wallet!

  67. Tracy

    I love this collection!!! I am such a beach person! I have to get the bag!

  68. mmm.. no Skinsheens (yet :-) , hopefully in a separate collection…

  69. Anitacska

    I’ll get the seahorse powder (or two if I actually want to use it, since I don’t think I’d want to touch and ruin it if I just had one, lol), and the rest I’ll have to see in person. The packaging alone doesn’t excite me too much.

  70. Tess

    I really HATE the packaging, looks cheap.
    But i´ll problably buy the sea horse powder, i just wish it wasnt green..

  71. kfm

    As with many summer collections, I don’t see a lot to tempt me here (fair skin/ blue eyes/ black hair- not a really “beachy” combination). Firecracker sounds interesting and I love the Veluxe pearls as a rule. Maybe Marine Life. I have Hipness already and I love it. Might pick up that as a back-up for when mine runs out. Love the packaging.

  72. Brittany

    just in time for my birthday! i am a huge sucker for this packaging! ahhh

  73. Kenzie

    The packaging is soooo cute!!

  74. GretalovesMAC

    LOVE IT!!!!!!! I want EVERYTHING!!!!!! The packaging is divine and I have been unimpressed by MAC lately but this and Liberty of London collections are going to break me!!

  75. Megan

    Wow I wasnt that interested till I saw the packaging..really cute!

  76. ilona

    LOVE IT!!!!
    I can’t wait for this collection!!!

  77. Cherie

    Lovely photos!!!

    I’m interested in the peach e/s and l/g plut the cheek products and lustre drops (not even sure what that is but they sound fun!!! lol Is anybody able to fill me in???)

  78. SO looking forward to this!

  79. I will probably buy this entire collection, minus the nail polishes and the tote.

  80. Christina

    Okay I think I just kind of died looking at this. I’ve been kind of on this Fellini kick and I really love that 1960’s-1970’s beach vacation in Italy look… I hope these products are good because I want it all!

  81. Taylor

    Love the packaging. I love this collection. I love the new brush (the flat one). MAC did it again! They have a winner.

  82. Kiera

    Oh god, those lusterdrops are calling my names, as are the orangey lipglass, blushes, and bronzers. AHHH!

  83. Haley

    omg this looks so cute!!! I love the packaging 😀 Hopefully by the launch my wallet will have recovered from the spring collection 😀

  84. Nicole

    hm! cute! I think I might just get the golden bronzing powder..since I’ll be in the market for a bronzer then anyways.
    although Im sure when I see swatches, my list will grow!
    temptalia=bad for my wallet! 😉

  85. Eve

    The more I look at it, the more I like it

  86. Shannon

    Beautiful!!!!! :)

  87. AA

    OMG!! Must have all of it!!

  88. Em

    I’m sooo excited for this collection! Looks like it will a blush/bronzer and highlight powder haul for me!

  89. alisha

    oh my god.. this is just wow.. i cant wait.

  90. My wallet will love me for this. I only want one of the eyeshadows (since, Christine correct me if I’m wrong. The light green one looks like its like Rated R, Bitter, Pagan, and all those right?) and I have Humid and Shimmermoss.

    I DO want some of the lippies and the seahorse powder. And that’s pretty much it!

    Sad, really. Even though the outer packaging leaves something to be desired.

  91. Alexis

    Wow – that’s a lot of stuff.
    Happy to say I am only interested in Sand&Sun e/s,fun bathing lipstick and the High light powder. Adorable packaging – I am a sucker for Starfishes and SEA HORSES!!

  92. PJ

    MAC has way too many collections coming out! But this one is worth saving for. These pics make me so happy. The packaging is sooooo amazing. I can’t wait to try Hipness and Lustre Drops.

    Also, the model in the hat looks a bit like January Jones, no?

  93. eden

    oh my gosh ! 😐 best thing since hello kitty!!

  94. kristen

    oh my god, this collection is absolutely adorable! i can’t wait! does the beach bag come with products?

  95. I like the eye colors, but already own similar to most of it. Bronzy skin is not even an ideal I try to fake, so most of this theme goes right over my head. The packaging is adorable though!

  96. Michelle

    Definitely going to have to get those brushes and maybe one lipstick.

  97. Bobbie C.

    O MY!!!!!!!!!!!!

  98. Pilar

    MAC just keeps coming out with HUGE collections!!! I love it, but something tells me my wallet doesn’t exactly “Love it”.

  99. leinti nti

    i love the packaging and the tote, which propably i am gonna buy but it seems that mac launches new products every day and it kinda makes me feel stressed.