I want to say well done to every beauty blogger, writer, YouTuber, Tweet Peep, makeup enthusiast, & concerned person, who spoke up on this matter. The Web truly has become a powerful tool for mobilizing people into action. I also want to applaud every person who participated in the discussion. That is the joy of "freedom of speech." Which also allows all of us to have different points of view. No matter where you stand on this: Blown out of proportion or justified social outrage, this incident provided a learning opportunity for whoever wanted to engage with it. I especially applaud every person who talked about doing their own research and investigation to learn more about Ciudad Juarez, Mexico. For me, I am very pleased that MAC is making a long term commitment to the women & children of Juarez! Perhaps other beauty companies will pick up on this and get involved as well! Who would have thought in this moment, the beauty industry has an opportunity to do some serious good in Juarez?! Peace!

MAC does the right thing overall! Good on them!

Rodarte is way over-rated! They just rip off Commes Des Garcons and try to hard to be edgey. Hey how about making clothes that they and actual women can fit into? That anorexic skeletal look is so overdone. Not original.

Great job MAC!

Good for MAC. They are doing the right thing, although I am skeptical about their motivation. Altruism or scandal management? Probably both, but I believe it's more of the latter . . . But once again, MAC's actions have managed to overshadow the fact that Rodarte is doing NOTHING. Read the press release again and you will see that they are not contributing one cent of their own profits from the collection.

I am horrified that it took bloggers to bring this oversight to Mac's attention- the fact that something was named "Sleepwalker" makes me violent sick. I will not be purchasing from this line nor any other Mac line for a l-o-n-g time- unlike other customers, they can't buy me off!! The donation is nice but it shouldn't have taken all this for them to do it. They've got some serious problems running that comany and it's just lucky for them that the products sell themselves.

WOW! This is so great of them. I am completely blown away by how they are handling the situation. Yes, it was tasteless of them to name the items that way, but you know what? If this debacle would have never happened, I know myself and many many others would have NO clue of the situation in Juarez. Now we all know, now we all can raise awareness ourselves! And on top of that, donating all global profits? I truly believe this situation was a bit of a blessing in disguise.

Much better idea than the $100,000 although I'd be hesitant working with a government organization as there tends to be a lot of corruption. I hope they keep a close eye on the money they are donating!

I think MAC has now done everything they could reasonably be expected to do to make up for whatever it was that made them think those names would be appropriate.

I am so proud of MAC... They donate 100% of Viva glam proceeds to people living with aids/hiv so why not do that with this! For the people who still aren't buying anything, what ARE you doing seeing as you were so passionate before? If you don't buy for yourself buy for someone else or do a giveaway on youtube. Seriously people! We have got to start caring more about the people in the world. It's not about being mad at MAC or not liking the brand, what other companies allow you to participate in HELPING OTHERS? Sleep on that.

Well done MAC!!! (Rodarte not so much since they didn't change anything about their original fashion collection, I feel they were more pushed to do this) But MAC really changed their position and I think both the money and the visibility of them working on this issue will have an impact. Now I'll likely buy something from the collection.

that is the least thing that they can do ! that 100,000$ was a joke and even more offensive than the collection it self

Wow, this is soo much better than the original action which MAC took. I'm so glad that it has turned out this way. Hopefully in the future MAC will consider making more efforts to support various other charities and organizations, without there having to be a huge controversy first. (I know MAC has their AIDS fund which is great, but there is still so much more that can be done!)

I'm sorry, but this isn't the first offensive thing to come out of MAC. I'm not enjoying the name "Indian wood" of one of their paint pots.

Good, anything less than this would be a disgrace!

This is great, I knew MAC would do the right thing. There a good company and never meant to offend anyone.

Honestly I think this was blown way out of proportion, if you didn't like the collection you could have just decided not to buy it, but they made such a big deal out of it. And I do agree with another comment if MAC had stated in the beginning that all the profits were going to be donated no one would have cared about the names, and what really bothers me is people saying that their initial idea of donating $100,00 was ridiculous, since that amount was nothing. Well if it's nothing how come those that say that don't donate that amount out of their pockets to charity??? $100,00 is a lot of money whether you're rich or not. And I still believe that if you do want to make a difference you can donate or create awareness yourself, you don't need to wait for a big company to do so. All of us can do our part, besides criticizing a cosmetic company.

NOW I will purchase as much of the collection as I can.

I am truly happy that they will be donating all the proceeds. I've been praying for the people in Juarez and I'm so glad to see that this has happened. It's a true blessing. MAC DID do a wrong but I feel that they're really trying to make up for it -of course they were "pushed" to do so by all our outrage. This is so much better than the $100,000.00. I really hope the money helps these people out and changes their lives.

Wow! I'm impressed! I feel like my voice has been heard :)

This controversy shouldn't happen in the first place but I'm glad that MAC is putting a lot of effort into correcting their wrong.

It is wonderful and respectful that Mac and Rodarte have taken such complete steps, above even the initial donation and name change agreement to continue to right their error in judgment. I, for one, do not feel this is an overreaction. After I first became aware of the situation the people of Juarez face (from this controversy a few weeks ago) I was in shock. I appreciate the information the Temptalia readers share and for Christine for providing a valuable forum. I think it was so amazing that MAC and Rodarte attended a meeting truly showing their commitment not only to save face so to speak, but to truly work toward a solution to this truly horrible problem not only plaguing Juarez, but humanity as a whole.

The good thing about this situation is that MAC brought global awareness to the women in Juarez...

good job mac

I think this is the best possible resolution to a truly unfortunate mistake on their part. If you think of the enormous commitment MAC has made to those people suffering with AIDS through the donations from Viva Glam, I think it's obvious they have, as a corporation, a sense of social responsibility that few other global companies come close to. Obviously, their marketing department was asleep at the wheel when it came time to produce this collection, but many other companies would just make a token donation and move on. That being said, I think Christine deserves major props for getting this issue brought to the attention of those with the power to correct it.

HO-LEE CRAP. My friends, this is what we call the power of teaspoons. This is Margaret Mead stuff here: "Never doubt that a small group of thoughtful, committed citizens can change the world." This is an amazing thing MAC is doing - never mind why or how or whatever, I am not praising them, I am just saying, this is AWESOME and it will do a lot and I am so, so excited that it's happening.

Wow. I don't know if I had any products in mind the first place, but now I'll surely buy something!

I still don't get how people don't understand how the collection was offensive and continue on about how they should have kept the old names etc. If the creators THEMSELVES realized their mistake, obviously there was something wrong. I don't think it was blown out of proportion and MAC doesn't either or else they wouldn't be donating all of their profits on this collection. They may just be trying to save face, whatever, what they are doing now is wonderful and if I do buy something from this collection I will still know who it is benefiting, I don't need it to have some horrid name to remind me. Thanks MAC! PS. Don't do that again!!

Right on! :)

This is a lot better than $100,000 that they were originally planning to donate. It really was such a small amount for a company like MAC. Although the damage is already done, I like the fact that they are doing things to make ammends. Just a little thought about this entire thing. I like the fact that this issue created all this hype because it made a lot of people aware about the situation in Juarez. Because admittedly, I didnt know about this until this issue happened and I think that a lot of people are the same as me in this position. Think of that as the silver lining in the situation.

YES!! otherwise I was NOT going to be purchasing anything else from them let alone that collection. Good come-back but its still unbelievable it went that far, MAC should have knew better before they even put it out with those offensive names.

Thank goodness MAC got the message. Somebody at the highest level needs to be fired over this.

Wow--all profits! Good for MAC!

I think they only did this because its the only hope they have of selling this collection. I might buy some now that I know they'll donate the money.

This... is phenomenal. Totally unexpected. I'd change my "won't buy a thing" poll answer to "I'll buy whatever strikes my fancy." I'm still incredibly annoyed and upset that no one researched Juarez before people objected, but I do like the idea of donating money to a good cause and getting some nice makeup to boot.

This is really exciting and I'm now tempted to buy something from this collection...

They are great!!

That's really good to hear they're donating all of it.

Yea, the $100,000 offer was crazy.... like it was going to make the raping, beating, and unfair treatment that the women endure go away.. I highly doubt this collection will sell because unlike the past collections, the colors I saw are not friendly for women with olive skin tones to dark skin tones. It's clearly for pale to fair skin tones... Maybe they will change the colors along with the names and pictures. I agree with a few comments that stated it still doesn't change anything because it doesn't. If my skin tone was pale to fair I still wouldn't purchase anything from this collection. I'd just send my money directly to the people who need it. At the end of the day it's all about the almighty dollar and that's what MAC wants. SMH <3

I definitely think this is the right move. Even though it was a mistake on behalf of MAC and Rodarte, I think it sends the right message to the fashion world that pain and suffering is not glamorous, and if you try to portray it that way, you had better take full responsibility for the reception of the collection.

Maybe I'll get flack for this, and I'm in no way trying to be insensitive, but really.. all this was blown way out of proportion. People got their knickers in a twist over something they had no idea what it was or the meaning behind it. They're names of products, that's it. If people want to be disgusted and repulsed by product names, why not go after NARS? Or Urban Decay? They all use very inappropriate names for products. I won't be buying from this collection, not because I don't want to, but because I'm moving and I don't need to be spending money. But, that's not the point. I got tired of seeing everyone be hypocritical about the names of THESE products, even though they weren't named after a specific person, and I got tired of all the flack I got, on a personal level, when I stated my opinions. People just need to simmer down, and realize that MAC knew exactly what it was doing, and while they may say they're doing something, sometimes you have to wonder if it actually happens. Y'know? I think maybe I'm just over makeup for now lol I got everything I need, and its all just a bunch of un-needed drama. Drama started by people that don't know what they're talking about most of the time.

I just cannot stop crying. This is good news :) wow

I think it's really great that the voices of the people were heard. Most of us (myself included) had no idea about the horrors of this town & even though what MAC & Rodarte did was despicable, awareness has been brought to this subject & maybe some help for them as well. It makes me feel better that something as superficial as makeup can bring people together & do the right thing. It just shows us that we should still have faith in humanity. Bravo to everyone who has spoken up on behalf of this cause. G

Thanks for posting this Christine. i hope MAC will know better in future.Donating all the profit will help fix this PR disaster.What on earth were they thinking,that women of the world will support make up collection inspired by horrible lifes of other women?

Good for them; HOWEVER, did i read it correctly or do i have to read it again...they are giving the money to a government agency? Because FYI MAC the government hasn't done SH!!T about the situation in Juarez! ugh...and also i believe domestic violence is still legal in Mexico...so to me the government agency is BS...anyone please correct me if i'm wrong and it's changed...