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MAC Rodarte Collection to Be Pulled

Monday, August 16th, 2010

M·A·C Decides Not to Ship M·A·C Rodarte Makeup Collection Out of Respect for Women & Girls of Juárez and their Families

This decision will not impact M·A·C ‘s commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C’s commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.

M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. 

Source: MAC Cosmetics on Facebook

Comments are closed because of the extreme amount of name-calling, belittling, cussing, and threats going on from one person to another.  There are just too many racist and hateful comments being submitted.  The other Rodarte posts remain open.

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Will these products end up in CCOs?

Now that's an interesting outcome. The skeptic in me says that MAC and Rodarte probably hope to benefit enormously from this type of PR, but my first and honest take is to be very impressed that MAC made this decision. I had already decided to not buy MAC anymore (not a hard decision, full disclosure), but I may give them a second chance after they make their donation. Cajones, MAC. Major cajones, and good for you.

It amazes me that after all the discussion about this collection on previous posts that some people still don't get it. I realize that this collection is the only reason why some of you know about the situation in Juarez but that is not a reason to applaud MAC. Had MAC approached this collection in the same spirit of the Viva Glam releases, I would have been 100% behind it. If their intent was to raise awareness, donate proceeds, and pay tribute to a culture, MAC would have received a lot of support. However, that is not how the collection was approached. Instead Rodarte and MAC made reference to the violence in a way that was exploitive. No, I don't believe that the decision makers intended to make light of violence to women but they were still ignorant and insensitive. Don't give them credit for raising awareness. That was not their intent. Also do not applaud them for donating proceeds. That only happened after the controversy. Pulling the collection is the correct response. As is the donating of projected earnings. I would have liked for this to have been the immediate response but I'm glad that MAC finally decided to do it. For all you who are lamenting the loss of an opportunity to get this pigment or that eyeshadow, how can you still care about the makeup when this is about something so much bigger? There will always be new collections. This one time it is about human decency and not allowing a company to profit off of human suffering and yet you still are more concerned with slapping some product on your face.

I dont understand why people find this whole situation gross, I mean, sure maybe MAC made a mistake on presenting this collection in the wrong way, but I'm sure it wasnt theyre intention on people hating on them, it just wasnt well thought out the way they probably planned it all to work out. And, i gotta say before this big fiasco i did not know a thing about the situation in Juarez, I'm now aware and thankful that I am. I would have loved to help this cause and would have loved to get makeup in return. Its too bad now no one can. Does anybody else feel the same way? Christine, how do you feel about the Rodarte collection?

i hope they do something with everything they made...otherwise thats a massive waste of product and packaging and everything. i certainly hope they recycle it all or something!

3 words Thank you MAC and a smiley :)

Wow. I'm just amazed at the posts of people here who are upset/angry/disappointed/etc at MAC for pulling the line when not too long ago the pitchforks were ready to come out because MAC made the line in the first place. Angry because you wanted to donate to the cause by buying some MAC? Wait to find out what charity they're donating to and add your $$ to the charity. Or inquire through MAC, I'm sure they'll let you know. Angry because you wanted new MAC? Don't worry, I'm sure MAC will come up with some new stuff to tempt you with. Disappointed because *insert reason here*? Them's the dice. I'm already preparing myself for the huge disappointment that the VV line will be full of fail on my skin. That's gonna suck soooooo much. But, again, I'm sure MAC will come up with something new down the line to pull me in and keep me coming back like an addict. In short, life goes on yo and MAC will make sure we go on with life looking beautiful and with lighter wallets...

At the end of the day MAC is a business and their objective is to increase performance. The alternative they picked is the one that they believe will generate the smallest loss for the company (most likely long term). Pulling the collection somehow calculated out to the be the best solution probably in order to retain their customer base and profitability for future collections. I still really like MAC, I just do not think they are as virtuous as they are trying to appear. It is kind of silly for the public to expect them to be anyways, I mean how many of us actually donated to the cause and/or spread awareness of it before this controversy happened?

if the products are already made, perhaps they will take those same products, give a different name and create a new collection from them? Maybe? Or are the products destroyed?

I'm not surprised at all. It would have just created more negative PR for them. If they started production they will probably use the same products for a different collections.

I feel like this got so far out of hand at that it's absurd just how much MAC rolled over. Giving away their profits was enough, not shipping it at all is ridiculous. I've been on a no-buy for most of 2010 so it's not like I was super amped about this collection or anything. I hate how politically correct everything is supposed to be. Granted, those two items should have been renamed sure whatever, but makeup is art, right? Art isn't supposed to be pretty all the time, it's supposed to be thought provoking.

Glorifying violence and profiting from it is NOT art. There was nothing thought provoking about the collection, as they seemed to be quite ignorant of the plight of the Juarez residents. I personally hate how some people believe nothing is sacred when it comes to art.

I was going to pass on this collection anyway. I'm saving my money for the less controversial collections!

How can they donate proceeds if the collection is being pulled/cancelled? Are they still selling the stuff in stores and just not shipping it (i.e. selling it online) or are they not selling anything at all?

I`m very glad. Thank you MAC. It was the right thing to do in order to fix the situation.

The inception and subseqent marketing was beyond unthinkable. 23 murdered in Juraez this weekend alone, nearly 2,000 murdered this year already. What "inspiration" can be found for beauty products out of a place where that is the overwhelming occurance? This was the only right decision. Our beloved MAC has not cop-ed out. They have raised our awareness, their own, (hell, probably even Rodarte's)and have made steps to make Juraez and it's people's lives better.

Not ship?? Does that mean it won't be released at all? Kinda sucks, since they made the decision to change the names anyway cuz I really wanted some things! But I don't see them just trashing an entire collection....you think they'll still release the collection at another time just under a different collection name altogether, or maybe release a few of the products here and there with other collections?

Pulling this collection as a bigger move just wins their upset customers back. Glad I wasn't one to begin with.

I think they should have still launched the collection, at least online because now they are wasting products, materials, and hard labor that went into creating the cosmetics

I am really disappointed. This is political correctness gone mad. This was also the one collection I was saving up for.

it ok there gonna eventually slap new logos and names on them and sell them anyways

To me it actually sounds like a very wise business move from MAC, they knew that this collection would not sell well because of all the drama around it, so it is financially wiser to pull it out for a few years and release it with another name, when all the fuzz about this topic is over, they will even mix it with some other products so that they are not only the ones that were meant for Rodarte, expect this products out in the market, in one year or two, they are a company, and they will not want to loose their huge investment, it would be childish to think that they would just destroy all the items. Forget it.

Coming soon to a CCO near you lol No doubt this collection will end up someone down the road. There is no way they will just trash the whole collection. They will take the labels off and sell it at a discount somewhere or just design a future collection around it. Maybe even split the items up as part of several future collections. We will see this products again. No doubt

I wasn't going to buy anything from this collection but for those that are disappointed I'm sure they will repackage the collection under a different name. If you really had your eye on something keep your eyes out for it in the future under a different name.

GREAT! Also I bet some people would have protested at some MAC stores if they didn't pull it. Especially in Mexico!

That was the right thing for them to do. To put that collection out in the first place was completely horrible, but at least they listened to the public and learned from their mistakes. Good for them!

MAC YOU MADE MY DAY! This is great news! Also a big thank you to all the bloggers that collaborated on this issue. You guys rock!

As much as I wanted some of the things from the collection, I wouldn't have been able to buy them...I would have felt they were tainted. Making this collection was such a terrible idea, I just can't fathom how it actually got approved..

Good job MAC! I was never planning to buy from this collection & I'm glad that they not only pulled the collection but that they are still donating. I don't know how much exactly, but it's something.

I think this was, for the most part, a good decision, but they should have this choice sooner. Now the whole thing comes off as ridiculous from the momemt they decided to go through with those names, to there waffling on what to do about it, to pulling the collection after it was already put into production and shipped to stores, thus wasting many resources. There were a few nice products which I am sure we will see re-named and re-packaged in the future. I hope MAC has the sense to maybe donate the already produced and Rodarte packaged products to one of those charities that gives beauty products to women with cancer, intead of wastefully trashing the product and packaging.

so i'm not going to lie, i am glad this happened for the sole reason that it brought attention to this issue. otherwise a million girls and women who probably didn't know about it now do. i'm glad they made the decision they did. however, they will probably release the products under different names/collection images so i'm sure anything anyone wanted from this collection will be available eventually.

I think it's good that they pull it out. They should have done so before they decide to donate all of their profits from this collection, before renaming their products from this collection and before their earlier decision about donating a percentage of their profits... you know what i mean? It should be step1) pull out collection!

I feel bad for MAC; I can see why the names were offensive but I really think that they made this collection with good intentions. Reading some of the comments in the whole MAC Rodarte debate made me think that many people imagine those who decided to execute this idea as sinister beings who sat behind their desks going, "Mwahahahaha! Money!" - which is not the case at all. I'll still be an avid supporter of MAC and I'll still be looking forward to their othe future releases.

dumb much? what about all the products they have made? they could have really turned this around without pulling it completely.

I know how cynical this will sound, but just because they've pulled the collection doesn't mean we'll never see the products. They'll simply rename them and release them in other collections. I do think that MAC made a blunder with the names, but the whole thing got totally blown out of proportion. I thought the apology, promise to rename the products, and the $100,000 donation would have been enough, but apparently not.

I'm really sad that the collection is canceled.I absolutely loved the products and I was gonig to buy a couple of them.Probably as many as never before from a collection.I don't really understand the decision to cancel the whole thing.

This sucks big time. I was looking forward on it..

To me this has blown way out of proportion. I do know about Juarez and the situation they ate facing it, but I guess people got offended too much because of some of the names they chose. MAC apologized and people still lashed at them, MAC decided to give $100,000 and that wasn't enough, and then they were donating everything from the collection and still people weren't satisfied, maybe now they will. I was really looking forward to buy some of their products, but oh well, MAC will launch bigger and better collections and this one will just be forgotten.

This makes me pretty sad. I was looking forward to the Beauty Powder from this collection. I was also excited for the awareness it would raise.I knew basically nothing about the situation is Juarez before this, and it seemed like it would be a really good opportunity to teach people about this. They could have put the counter employees through a class about Juarez, and had literature given out with every purchase. Oh well, the really sad thing is that there are people out there that probably still won't be satisfied, and will still act like MAC is a corporation run by the Devil because of this whole incident.

I'm proud that MAC has decided to pull the collection. The entire thing was in poor taste. And as long as they keep their donation promise, I'll be happy. Hopefully, for some of the more disappointed readers, MAC will decide to revamp the collection, keeping the colors but being more tactful in their choice of names.

Did not see that coming at all. I'm very disappointed, because I was looking forward to this collection. I'm a bit annoyed that it was pulled entirely because of some people getting offended. I agree that some of the names weren't in the best of taste, but at least MAC stepped up to the plate and tried to please the offended. The name changes and charity donations should have been enough, I think. I hate to say it, but even with the collection being pulled, the violence in Juarez will still continue and will not be that easy to stop. It's not like pulling the collection will change anything; they may as well still sell it. Besides, what are they going to do with any of the products that they may have made already?

In my opinion it wasnt just that the people who were offended by the collection that caused the line to be pulled. In the business world you have to be careful of the connections you keep, rodarte's original statement on the line was a croc they attempted to make light of a very serious situation. Yes the violence will continue but at least the cast of insensitivity will be cast on Rodarte for the concept and not on MAC for the distrubution.

Hear hear! Rodarte's spin on this has always left a lousy taste in my mouth. Well done MAC for distancing yourself from this debacle of a duo with class.

I don't usually comment on public forums, but as a social worker and a someone who has attended a public forum on the subject of Juarez a few years ago, I'm shocked at the rank consumerism I'm seeing in the comments. Believe me, I'm no flaming left-winger but I'm sad and disheartened by the comments I'm reading. Since others are educating people about the violence, I will state that it isn't only American companies operating in Juarez. European and Asian companies have had factories making it a global problem indeed. I saw Senorita Extraviada but there are other films out there too. Maybe Christine could compile a dupe list for those who are outraged by the collection being pulled. Feel free to moderate if this violates the terms of this site. Back to lurking I go.

I feel the same way. What's more important: lipgloss or the very real suffering of women in Juarez?

I'm just as astounded as you are...There's no such thing as being too politically correct and sensitive when it comes to something like this. Just because it doesn't offend you personally doesn't make it NOT offensive...It's upsetting to see that makeup is more important than compassion to some people.