MAC Rodarte Collection for Fall 2010 + Official Statements
Friday, July 16th, 2010

MAC Cosmetics for Rodarte Collection for Fall 2010
U.S. Date: September 15th, 2010 @ Select Partner Locations & MAC Stores Only
International Date: TBA
Please ensure you’ve also read MAC & Rodarte’s follow-up responses further detailing their actions, including changing product names and MAC’s commitment to donate $100,000 to benefit the women of Juarez. We have opened a second post on this topic for our readers to discuss on.
STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION
We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.
STATEMENT FROM RODARTE ON THE M·A·C RODARTE COLLECTION
We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.
Temptalia has reached out to MAC for comment on the collaboration with Rodarte, and if and when we receive more information, we will be certain to share with you. We received official statements from MAC and Rodarte @ 11AM (pst), which we share below:
STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION
We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.
STATEMENT FROM RODARTE ON THE M·A·C AND RODARTE COLLECTION
Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.
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After moderating through many, many comments, if you insult anyone, do not expect it to go through. If you can’t argue intelligently and must attack other people to get your point across, I will not tolerate it. If you cuss someone out, do not expect it to be approved. If you call someone “brainless,” “dumbass,” or “bitch,” do not expect it to be approved. Threats to me or any one else will absolutely not be tolerated and will result in total removal from Temptalia.com.
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Lipstick ($14.00 U.S. / $16.50 CDN)
- Ghost Town Sheer white with white, gold and green pearlized pigment (Frost) (Limited Edition)
- Rose State Mid-tone blue pink (Lustre) (Limited Edition)
- Sleepless Light grey taupe (Frost) (Limited Edition)
Lipglass ($18.00 U.S. / $21.50 CDN)
- Rodarte Pale creamy pink with layers of sparkling white, mint, and pink (Limited Edition)
- del Norte Light creamy violet with layers of sheer sparkling taupe, pink and grey (Limited Edition)
Lip Erase ($16.00 U.S. / $19.00 CDN)
- Pale Flesh tone NC 27 Shade (Matte) (PRO)
Mineralize Eyeshadow ($19.50 U.S. / $23.50 CDN)
- Bordertown Black with red, pale blue, and silver veining (Frost) (Limited Edition)
- Sleepwalker Beige with copper, pale blue and pale pink veining (Frost) (Limited Edition)
Pigment ($19.50 U.S. / $23.50 CDN)
- White Gold White pearl with gold duochrome (PRO)
- Kitschmas Shimmering pink/mauve (Permanent)
- Mauvement Cool taupe with gold pearl (Limited Edition) (Repromote from Rushmetal, Overrich)
- Badlands Mid-tone shimmer beige brown (Limited Edition)
Chromographic Pencil ($14.50 U.S. / $17.50 CDN)
- NW25/NC30 Flesh tone NW25/NC30 shade (Matte) (PRO)
Beauty Powder ($25.00 U.S. / $30.00 CDN)
- Softly Drifting Pale neutral white-ish pink with soft gold pearl (Limited Edition)
Blush ($18.50 U.S./$22.00 CDN)
- Quinceanera Shimmery mid-tone blue pink (Limited Edition)
Nail Lacquer ($12.00 U.S. / $14.50 CDN)
- Juarez Bright opal pink (Frost) (Limited Edition)
- Factory Light opal mint (Frost) (Limited Edition)



Please remember to respect your fellow Temptalia readers. I do not tolerate name calling or insults. Debate and discuss with intelligence and passion but leave out jibes, digs, or other personal attacks. Everyone is entitled to their opinion, even if you may disagree with it or find it “stupid.” We want to facilitate the discussion and keep it focused on the issues, not fostering attacks on other readers.
After moderating through many, many comments, if you insult anyone, do not expect it to go through. If you can’t argue intelligently and must attack other people to get your point across, I will not tolerate it. If you cuss someone out, do not expect it to be approved. If you call someone “brainless,” “dumbass,” or “bitch,” do not expect it to be approved. Death threats to me or any one else will absolutely not be tolerated and will result in total removal from Temptalia.com.
Please be mature and respect people’s right to express and hold an opinion that is different than yours.
2 YEARS LATER, I THOUGTH ALL THE rODARTE COLLECTION WAS A mYTH! BUT IT DOES EXIST I THINK THAT YOU MUST BE MEXICAN TO UNDERSTAND THAT THIS HURT A LOT, AND THOSE RODARTE GIRLS , MAYBE SHOULD GO AND LIVE IN JUAREZ , AND GO TO THE STREET TO FEEL HOW A WOMAN IS ALWAYS AFRAIGTH TO BE DISSAPEAR.... AND WE NEVER SEE WHERE THE MONEY GOES .....
This photo would carry more reality if it depicted the model with a hole in her side where her kidney would be removed by the band of murderers killing female factory workers, residents and tourists...raping them too, I'm certain of it. For all of you that are stuck on the pretty colors and cannot see past your mascara at the human injustice that goes into your lip balm, please take a moment to consider what your beloved cosmetic companies are doing to women. :)
this hurts me in ways I can not describe, as a mexican I found it horrid and grotesque, I wish they cancelled this release for respect to those who have fallen victims of the Juarez murders. whats next MAC? world war II blush? atomic bomb lip glaze? Nazi eyes shadow? YOU CANT MAKE VIOLENCE OR DEATH PRETTY
Gosh im so torn by this. Its kinda tasteless and sad but I also get what they did with the line and the colors and the names. Controversial thats for sure.
I'm quite late on commenting on this, but I was just so shocked of the use of this subject as a concept for fashion. Personally, I have a hard time seeing fashion as an acceptable tool for awareness as the industry is so commercialized. Though there was an apology, it seems like the intent behind this line was not awareness, as they originally weren't donating any of the proceeds. There is very rich Mexican culture to pull from and embrace while still creating awareness, and I think that definitely could have been done. Shock value isn't always the best way to address an isse.
R u guys serious?! Getting excited over a shocking and truly disrespectful collection by a greedy makeup company! Look at those skin finishes! I am disgusted. MAC are trying to make money out of those poor women who are raped dismembered and mutilated and killed. Since July 300 women and girls have gone missing. Effin disgraceful. Oh and sorry about poor grammar and spelling, I'm on my ipod
So... now that all the loud mouths ruined this collection for the rest of us. Has the violence in Juarez stopped? What have you been doing to help stop it? I see. Nothing. You guys just wanted to vent about this issue and probably are still doing nothing to help. Figures! All talk. No action.
I just read about this collection, and I love MAC cosmetics, but to tell you the truth I thought this was a joke. I think they are very good products, however I don't see how they can even begin to think this collection has traces of Mexican culture. I would know, I am a proud Mexican citizen. You can see nothing of Mexico in this collection, it seems like the collection was designed for some other purpose and they thought that the ultimate solution for the murders will be to use, carelessly, some words from the news cast. I think over all the whole Idea of the collection is very condescending and supports every stereotype there is about Mexico. Like I said before, I love MAC , and it will probably take more than one stupid decision to change my perception on the brand, however it will also take more than RODARTE to appeal to my patriotic side.
Fashion has always had an element of controversy. This is what happens when you make it obtainable to the general public.
Perhaps they did not know about what was happening in Juarez or maybe they didn't think it was as serious or got as bad as it is. I don't think MAC did anything wrong because I think they made an honest mistake. Think about it...why would MAC purposely make up a collection promoting murdering women and try to make money off of it? It doesn't benefit them in any way and it probably will lose them customers. So I think they were not aware of the situation in juarez. When they said they were going to donate $100,000 I hate that people complain that they should donate more. They are a business and they're main goal is to make money. Ofcourse they make alot more than 100,000 but it's not their responsibility to donate money. It's an act of apology (and a very nice act) but they certainly shouldn't be harrassed for not donating more. I'm really dissapointed they cancelled the line because they could have changed the names and kept the products...the colors were quite lovely and the products in whole make up a really beautiful collection. As for Juarez, if you care so much about it, you should do your part in donating and trying to get involved in helping, not wasting your time an energy boycotting MAC. That's what I will be doing. I admit, MAC messed up big on the names, but it wasn't intentional and even raised a lot of awareness about what's going on in the world so yes, I will be a returning customer while still doing my part to help the women in Juarez in a more affective way than just not buying MAC makeup. I hope I didn't offend anyone in my little rant and I am in no way saying that what's going on in Juarez isn't a big deal...it is absolutely horrible but I just don't see how you should punish MAC for it.
I will be in New York in the end of october, I'd like to buy the lipstic MAC Rodarte opal light and the shadow mineralize far away, where can I find them? Thanks Ana
I'm surprised about MAC especially with the things they do for aids I guess human rights is joke to them. I'm so sickened by it that I will not be buying MAC or makeup from their parent company Estee Lauder. Jeez, what next concentration camp victims, twin towers campaigns? They should of had money donated to the cause before trying to capatalize on the victims of Juarez. I'm boycotting MAC and parent company Estee Lauder.
I've read through a lot of these comments and feel like some of these are just a bit exaggerated.... i mean do you honestly think that MAC and Rodarte sat around and thought to themselves hmmmmm lets make a collection line to poke fun of all the lives that have been lost?? Common people thats absurd. I truly believe that it was a collection built on an idea that might not have been fully thought out. Don't publicly hang them for this. Their only mistake here is not thinking out all the possibilities and all the issues that may come out of launching a collection that has to do with a city that has experienced so much loss.
People are taking this collection way too seriously. Call me insensitive but this collection is based on a vision and their vision was Juarez. Art can't always be in a positive light and if they didn't create this collection the issuses in Juarez would'nt have been brought to your attention. So by boycotting this collection you won't be hurting the pockets of Mac, but I bet you won't be helping the town of Juarez with the money you saved.
Just putting my two cents here... While I do agree that some of the names can be offensive, it disturbs me more how some people need to get over themselves. As an artist myself, I know full well how inspiration could come from anything. Pretty or not. Turning it into something beautiful (and preferably meaningful) is our job. Make up should be fun and beautiful, I completely agree to that. But boycotting this line will not solve anything. They have apologized, they are trying to donate money to the cause. If people boycott the line or if MAC cancels it, then the donation part wouldn't happen, would it? I grew up in a less than pretty place myself, in a two-faced city in Southeast Asia. I witnessed a nationwide chaos while I was only ten. And yes, murder, rape, raids... All sorts of crimes were involved there. Would I be offended if someone got inspired by it? I don't think so. I do agree with another commenter who pointed out that several make-up companies use sex or drug-inspired names for their products and get away with it. Again, some people need to get over themselves. The sad part is that MAC got in trouble mainly because they cited their inspiration. If Juarez was never mentioned, I think this collection would have been huge. :/ I apologize if my comment offended anyone.
I understand how this has offended some people. But to be honest, if MAC wouldn't of done this I would of never known about the situation in Juarez. Personally I don't think the product names were offensive. To me they made sense and fit in well with the collection and situation. Now if they would of done upbeat and quirky names, that would of been offensive. But not this. Also, this is for charity. And MAC does numerous of these collections a year. Yes, what's happening in Juarez is disgraceful but let's not just look for someone to get mad at such as MAC. I think what they are doing is very brave and making people, like myself, aware of the situation.
I'm a woman born and raised in Juarez, when in saw the Rodarte collection I did not feel offended or mad, I felt very SAD that M.A.C is showing this problematic issue in such way. They got inspired in a trip? It takes more than look at the cover to find out the content of the book it said. Some of the names that were given to the products origanally are awful, they really show a very insensitive side to problems that people are facing in a daily basis, I won't be buying any of this products, and maybe I will stop buying M.A.C alltogether.
If not for the whole controversy, the new line is actually quite beautiful. However, given the situation and how this makeup was inspired, I can't bring myself to purchase any of it. 100,000 is nothing to MAC and Rodarte, it really trivializes what's happening in Juarez. Even though MAC has decided to donate all proceeds to a non-profit organization that works to improve conditions in Juarez, I feel like this is quite after the fact. Plus, they still gain publicity from ppl buying products from this line. I feel the only way for MAC to show their sincerity is to destroy the entire line and donate proceeds they would've made to non-profit organization to help Juarez. Perhaps to many makeup gurus/collectors, this is very extreme. But we need to send a message to companies that they need to be socially responsible.
Hi Leslie, You might want to read more recent posts - the line has been pulled and all projected profits are being donated.
I'm sorry but the model they used for this launch looks absolutely hideous! Usually MAC has strong, beautiful, looking women or figures that make me excited about the products. I don't care at all for the girls' look and am rather disappointed. I'll probably still get an item or two though.
I just recently chatted with a MAC artist. So told me that this collection is NEVER launching. I'm not sure if you know that or not. :)
So since they arent going through with the collection might they rename the collection? Because i like that purple pigment.
To the people that are saying there isn't a connection between this MAC collection and the violence in Juarez... have you actually looked at the promo pics? I'm amazed people are saying it was just an accident. Its a shame, MAC should know better. Its not the be-all-end-all of the company, I'm still very excited for the Villains collection coming out, but its good they came to their senses and pulled this one. Live and learn, MAC
Christine, im not sure if you saw but theres more pictures here. http://www.chicprofile.com/2010/07/mac-rodarte-collection-for-fall-2010-new-photos.html
Im not sure i understand why every one is/was so upset? Is it simply because of the names given to the collection?
I laugh at this whole thing! Everyone is gonna say what they want but in the end the people who say they aren't a customer anymore will probably be the first in line to buy their studio fix and the first to get their makeuop done at mac!
Icky. I never thought I'd say that about a MAC collection, but zombies and ghosts in Jaurez is a disgusting place to even think of statrting- It's as offensive as pink minstrel show make up on a black model was last year. Who's in charge of collections now? They're so awful! Somebody at MAC has gone to a mediocre art school and heard that quote about Art angering and shocking people to be successful. The problem is- they missed the point completely! Offending me to the point of refusing to but isn't what a business is about. And Art is about making people react strongly so they'll think about things. "Rodarte" has only made me think that old Queens in New York don't have a clue about either women's lives OR why heroin chic is tacky and rejected by the public. I thought sick looking anorectic models were no longer considered a good sales pitch- but here we have a very young woman actively made up to look ill or dead? Misogyny at MAC flourishes... And then these colors look wearable by very few people. As an NC less-than-15 I wouldn't want make up in white! And it would put color on me. I really don't get this past runway theatrics. And then the Disney packaging is pitiful and it's an oddly chosen group... Whoever ran the Fabulous Felines project needs to be in charge. Wearable colors with no insults aimed at women.
thats so low, that blush look so nasty it seems to blood, i like mac but get inspiration of one of the most dangerous places in the world is not nice at all.the names are offencive and the model looks like dead. come on, lots of women there have die i think this collection is offencive i wont buy anything of this colection. the names are the worst part. sleep wsalker, sleepless, ghots town whats the regar of that names. dont like it at all.
So what are they going to do with the products? They can't just rename the everything? I was really looking forward to this collection. I'm sad they pulled it. grrr why did they have to use offensive names in the first place!
Passing on this one. I am a bit mortified by where the inspiration for this collection came from. Why can't they depict the model as a strong Mexican woman breaking out of the chains of slavery? Why does it have to be a dead woman? I don't exactly like the way they told the story through the advertorial and the cosmetics, as well as the name of the cosmetics. These designs and products went through MANY corporate hands before being released, they knew what they were doing and someone must have said something in regards to this. This is just MAC's way of creating controversy to make money. It's just a name brand slapped onto another name brand.. it's JUST makeup ingredients underneath the fancy branded package. I've always liked MAC and will continue to purchase my Pro Products.
People are missing the point of this collection. Just because you are upset that in your perfect North American life that your cosmetics are now named after somethin terrible but REAL in our CURRENT WORLD does not mean your rants and boycotts of this collection or the MAC brand will do anything. Check the photos of the products above: Made in Canada, Made in USA ---- MAC is one of the only companies that has their products made in countries that do not condone sweat shops. Now check your clothes - you know, the ones you just bought from forever 21 becuase you wanted to save some $$ - Made in china, made in mexico. and how about the car you drive? a toyota? probably also becuase the price point was right because its made in JAPAN by people in terrible conditions, much like the one these women work in Juarez How about the fruit your eating - bet you didnt check where that came from either - most likely, imported from INDIA --- you are a walking sweatshop, you are Juarez.----- If you want to help this situation, stop complaining on the Internet and boycotting this brand. Instead make a concious decision to support your own economy, to not support products made in countries that allow this to go on and join an activist group to actually help these people. And realize that this collection has brought more attention to this matter than anything has before. Get over your 'hurt' feelings on product names and WAKE UP!
And please lets not forget - neither MAC nor Rodarte created the terrible situation going on in Juarez and they are not to be blamed for murders and rape. They have simply put a light on this issue, and I for one am happy they did.
They're not to blame for the terrible situation going on in Juarez, but they are 100% responsible for their awful judgment in approving the campaign. The collection looks like they were going for a victorian-gothic-gore aesthetic, and tried to make it unique by using 19thC spanish fashion. Which is fine. I guess they wanted product names to give it all an original feel and reinforce the hispanic "story" alongside the goulish fantasy. Which is artsy and good marketing, and could have worked really well. But blithely linking a modern human tragedy to an ad campaign for makeup? The glamourising of someone else's suffering and inequity for commercial purposes...is crass. It's not the same issue as buying luxury goods with hidden origins in sweatshops. MAC wouldn't have pulled the campaign if people hadn't complained and boycotted, and "a light" would not have been put on the issue. Heightened awareness of Juarez wasn't anything MAC planned, so they won't get any props from me for it.
On the positive side, this collection has definitely raised awareness on this issue. I for one had never heard of Juarez or the situation there, and now I know about it.
If MAC rodarte had launched a 9/11 ground zero collection in the US they would have been sued by families of 9/11 victims and many other organizations. Ignorance is not an argument in a world connected by internet and where the Juarez femicide has been widly publicizes by US actresses including JLopez in a terribly bad film. Giving money is NOT enough, saying sorry is notg enough either. MAC/Rodarte should be punished by us, consumers, forced to take out of the market this collection and give all its 2010 profits to UN campaigns against violence towards women. Anything else is mere BS.
I grew up in El Paso, TX, Ciudad Juarez's bordering neighbor. I'd like to state that the citizens of Juarez and it's suroundings, are NOT defined by the negativity currently infesting the streets. The collection was inspired by BEAUTY. This is a beauty product. MAC manufactured the product, the designers produced it. I'm just emphasizing the point that in some 'barrios', children still laugh and play, mothers still sing lullabies to their children at night, and sweethearts still dance and gaze at the stars. There is art, culture, and history on the border and beauty doesn't take a break for terrorists or druglords. Now I live in Los Angeles, CA. There are major drug problems here. Children are homeless and hungry. Beauty still prevails. MAC and Rodarte will, too.

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