Monday, September 13th, 2010

MAC Cosmetics Pro Longwear Lipcreme Collection for Fall 2010

U.S. Date: September 16th, 2010
International Date:  October 2010

Pro Longwear Lipcreme ($16.00 U.S. / $19.00 CDN) (Permanent)

Lightweight texture, creamy finish and comfortable longwear combine in this has-it-all pro-class lip colour. Slick in use, applies without need of a top coat- and still lasts up to 12 hours. Won’t feather or transfer, and the colour stays true. Helps lips stay soft and hydrated.

  • Made to Last Deep plummy brown (Frost)
  • Till Tomorrow Grey mauve brown (Cream)
  • Sweet Ever After Copper (Frost)
  • Faithfully Yours Blackened dirty purple (Cream)
  • Goes and Goes Blue violet (Cream)
  • Love Forever! Bright blue pink (Cream)
  • Perpetual Flame Pink cranberry (Cream)
  • Unlimited Mid-tone dirty rose (Cream)
  • Overtime Light baby pink (Cream)
  • Extended Play Blackened brick red (Cream)
  • Prolong True red (Cream)
  • Good to Go Loudmouth orange (Cream)

Pro Longwear SPF 10 Foundation ($29.50 U.S.) (Permanent)

A long-wear foundation that gives up to 15 hours of wear in any environmental condition. Lightweight and creamy, applies smoothly to provide sheer to medium coverage. Even in hot and humid conditions, controls oil to keep skin fresh, natural and flawless. Provides everyday SPF protection.

  • NC15, NC20, NC25, NC30, NC35, NC40, NC42, NC45, NC50
  • NW20, NW25, NW30, NW35, NW40, NW45, NW50

Pro Longwear Concealer ($16.50 U.S.) (Permanent)

A lightweight fluid concealer that provides medium to full coverage with a comfortable, natural matte finish. Colour-true formula lasts up to 15 hours. Helps conceal and correct the look of under-eye circles, and discolorations. Comes in a clear glass vial with a matte black pump.

  • NC15, NC20, NC30, NC35, NC42, NC45, NC50
  • NW15, NW20, NW25, NW30, NW35, NW40, NW45, NW50

See more photos!

Product & Review FAQ

Where can I buy these? When can I buy these? How much are they?

Online at retailers like Nordstrom, Macy's, Dillards, Bloomingdale's,, or in-store at MAC Counters (e.g. Nordstrom, Macy's) or MAC freestanding stores. They are available online now and in-store on September 16th. They retail for $16.00 each.

Are these permanent?


Are you going to review the Pro Longwear Foundation and Concealer?

Yep, I sure am -- but these require a longer testing period, so it will be a few days before I'm ready to render a verdict!

What shades would go with my skin tone?

Check out the overall/review post that also includes recommendations by skin tones here!

Can you Back-to-MAC (B2M) for the Pro Longwear Lipcremes?

According to MAC Livechat, you cannot B2M for these.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

194 thoughts on “MAC Pro Longwear Lipcreme Collection for Fall 2010

  1. aksaiyo

    Unlimited sounds like something I’d love!

  2. Jennifer

    I am waiting for these! They sound great

  3. mary

    is this similar to lip stains? or is it more moisterizing? it sounds like a lipstick/lipgloss combo. like a liquid lipstick?

    • I believe these are long-wearing lipsticks.

      • ak

        I wonder if these are supposed to replace their Mattenes? Hmmmm….

        I thought they were going to be just like the other Pro Longwear lip colors, liquidy with bthe gloss on the other end. I wonder what makes these so long-lasting on the lips then?

        The colors do sound nice in any case.

      • ak

        Christine by some miracle of some sort the Pro Longwear Lip Cremes came out in Britain yesterday at the same time as the Fabulous Felines collections! I’ll try and let you know how they are! WOOO HOOO!!

        • bj

          That’s what I was thinking, Britain getting something BEFORE America? I like to think the New Yorkers etc are now jealous of me down in little Wales.
          I have sampled one and have to say I was pleasantly surprised.

    • Linn

      They feel like silk on the lips, nothing like previous Mattenes or Mattes. Not really liquidy but definitely lightweight! I love the feeling of these!


    YAY! There are gonna be permanent! <3

  5. Supriya

    What are these exactly?

  6. Christine

    how fun! kinda like beaute’s weightless lipcremes except way cheaper! :)

  7. Nadine

    I can’t wait for those!I think I already saw some swatches on a blog,and from what I saw Love forever,Overtime,Unlimited,Goes and Goes and especially Good to go are on my list.

  8. OHHH I am excited for “Goes and Goes”!

  9. bellcheria

    The reds and the cranberry one…YES PLEASE

  10. Madi

    i saw a blog post on this on chicprofile, and the collection also has a new concealer and foundation :)

    • I’d LOVE to see a new foundation! Is it a whole new formula?I hope it’s good!

      • Yep – brand new formula!

      • Todd

        The ProLongwear foundation is apparently incredibly velvety on skin and transfer-proof, along with being medium to buildable coverage and other goodies…

        • Rachel

          The pro longwear foundation gives amazing coverage but is lightweight. I have really red skin and i wore it today and about 5 customers commented on what amazing skin i had. The concealor is totally fabulous too.

  11. Chloe

    sweet ever after sounds good :)

  12. Chloe

    sweet ever after sounds like a nice colour :)

  13. Fancy

    Do you know when it will launch?

  14. Debora

    Sounds great! Nice colors 😀

  15. t_zwiggy

    Yay, another collection I can skip completely. So good to know that I don’t need to save money for upcoming collections. More money to spend on Venomous Villains and Fabulous Felines! 😀

  16. Rose

    it reminds me of slimshines!!! can’t wait :3

  17. Sarah

    Is this a new product? Going into the permanent collection?

  18. Stephanie

    I’m interested in these, I wonder if they will be drying like a lot of the long-wearing lip products on the market.

  19. Grace


  20. Mallory

    Because of my dry lips, I ALWAYS have an issue with lipsticks lasting as well as lipsticks tendency to show the dry spots. I’m attracted to the “cream” aspect of these– if they’re moisturizing/non-drying AND they last forever, I’m totally sold.

  21. Jennifer

    I want these ones based on description:

    Love Forever! Bright blue pink (Cream)
    Perpetual Flame Pink cranberry (Cream)
    Unlimited Mid-tone muted rose (Cream)

  22. Ooo. Definitely looking forward to seeing these. I love that style of packaging. Faithfully Yours sounds like a great colour for fall

  23. Abigail

    I haven’t really been impressed with MAC’s fall collections…stick on packaging, a collection that brought along contraversy, and these lipsticks. Maybe Spring will be better?

  24. Arantzazu

    When says ‘Pro’ it means that they will be avaliable only in the MAC Pro Stores?
    If yes… =(
    If not… Vivaaa! =)

  25. SiaM

    I think I like 3 from this collection

  26. AnaG.

    Lovely colors!! I have to wait till October (or longer because collection always come later to Portugal), but it will be worth it!!

  27. Michou

    Can’t wait to see swatches of these! Made to Last, Unlimited and Extended Play sound awesome!

  28. It’s not that I hate this collection, but I think the packaging is really weird for me. I know slip shines are like this but just the fact that the cap is like 3/4 of the tube makes it look kinda weird. The orange looks amazing and it’s something I’m going to get two of.

  29. lauraaaaa

    omgomogmg these look amazing

  30. mars

    I’ve worn Prolong & it was amazing. Felt like a satin lipstick, stayed on for hours, & no bleeding or feathering

  31. Tasha

    These will be permanent!?!??!

  32. Ryan

    I love the direction mac is going with there promo pics this fall! just look at this and rodarte… so deeply beautiful.

  33. kp

    I tried on “Prolong” and it was full coverage, creamy, long wearing and non feathering. I LOVED the formula. It also never got dry and crunchy on the lip. So glad these are coming!

  34. Rachael

    Maybe this release is why they discontinued Slimshines?
    And I hope Goes and Goes is as pretty as I think its going to be. :)

  35. *neena*

    I’m so glad MAC is finally coming out with a longwear lipstick. I like the Longwear gloss but sometimes I just find it to be too drying.

  36. cmferret

    these sound like the slimshines-just not glossy, but creamy and longlasting. since their perm i think ill just wait on them and save my money for the villinous villians, fabulous felines and rodarte mac collections.

  37. Eh? Maybe not for me… But I like the promo shot! :)

  38. Sarah

    I love the colors on both models, wonder what they are?

  39. nicole

    These look amazing!! I love every color!

  40. Halo

    im so happy these are going to be permanent, mac is putting out so many collections that= at least i know i can pick up 1 or 2 of these later.

  41. Ruth

    OMG can’t wait !!!!!!!!!!!

  42. audrey

    what are those bottles of in the promo pics???

  43. Maybe this is as close as I get to the Mattene Lipsticks. The colours sound awesome though! Ohh and they’re permanent!!! Woot I don’t have to rush!

  44. Alejandra

    Im liking them already.Hopefully they have decent pigmentation.

  45. Nice! I could definitely have a few of these shades in my kit – getting super tired of having to reapply 7 or 8 times on 3 to 4 different girls in 1 shoot! Love the color variation :)

  46. Luisafer


  47. kcrystal

    long wearing lipsticks? Oh yes, they will leave the lips dry or semi dry at the very least and would need to be topped off with a gloss and they look a lot like an updated version of a long discontinued slimshines. And with all the glitter and shiny lip products mac has been coming out with, they intrigue us with something we haven’t seen from them for a while to keep us interested. Pass.

    • Linn

      LOL! They are nothing like Slimshines – at all. Absolutely non-drying too; I’ve never been able to wear “long-wearing” lipsticks until I tried these ones.

  48. Lena

    I can’t wait for these! I’m so excited for pictures of the whole collection. Do you know if these will be permanent or not?

  49. Thanks for putting these up! I love the sound of Perpetual Flame (though wonder whether it will work on me–nw20–) but am having trouble guessing which one it is….

  50. OMG I need Overtime!!!! I can wear it with something nude lip Myth or C-Thru!!!! Aaahhhhhh

  51. ak

    Till Tomorrow, Love Forever, Perpetual Flame, Unlimited, Extended Play, and even both Overtime and Good to Go sound great to me. If Good to Go is anything like Morange then I cannot wear it at all! Even So Chaud was a slightly iffy on me, so I bought Chili instead.

    Hopefully Overtime is like Angel or Kinda Sexy.

    Till Tomorrow sounds like one of those intriguingly different colors.

  52. Isabella Rabello

    I like everything that lasts longs LOL

  53. aradhana

    the colours, formula, promo pics…all reminding me of the early 90’s….sounds great for fall….

  54. Sheryl

    Can’t wait to see swatches!

  55. Hend

    ohh this sounds really good!
    and the shades are wearable too

  56. shuz4ever

    Hi Christine, i heard from a MUA that MAC plans to discontinue their range of Pro Longwear Lipcolour/gloss. Do u have any info on that?

    • I haven’t heard anything like that at this time.

    • ak

      That’s a shame because those last longer than the Outlast ones by Cover Girl and probably longer than the Max Factor LipFinity ones. They were made for events like weddings or possibly for television so that all you need to do is retouch the gloss.

  57. civa

    overtime!<3 can't wait and yay for permanent:)

  58. Dawn

    These have just appeared on the normal UK website, at the same time as the Fabulous Felines collection

  59. Tasmin

    I bouught these lipcremes today, as they launched here in the U.K today. They are amazing, best ever. Christine I tried to find reviews on the Pro longwear foundation and concealer. Have you tried these?

  60. rice2000

    I dont know if you have the release date wrong, but i bought the Prolong today! It’s gorgeous! such a nice clean red, i was originally going for Ramblas Red, but at last minute saw these were actually on sale and tried it on..its so smooth; i have dry lips and it came on really well and has stayed on for 4hours so far with little rubbing off!

  61. Lindsay

    Hi thanks so much! Is the foundation and concealer permanent too?

  62. Diane

    I think I am going to have to try the foundation and the concealor. I have yet to find any foundation that does not melt off my skin before I get home from work.

  63. Heather

    I tried on something from MAC that was a long lasting wear. I didn’t like it because it burned, and has even worst trying to take it off. I wonder if this is a different formula. Can’t wait for your reviews.

  64. Melissa (divinem)

    OMG, love love love!

  65. Carie

    Christine, would you happen to know why the foundation doesn’t come in NW15? That really upsets me because I’d like to try it :/

  66. Harper

    Looking forward to Unlimited, Perpetual Flame, and Prolong…if these last as long as MAC says they will, Unlimited and Perpetual Flame would be nice for everyday with few touch-ups, and Prolong would be great for a night out where I want something bright that I don’t have to worry about touching up. The foundation and concealer also sound like products that would definitely work for me! Christine, will you be reviewing these when they’re available in the US?

  67. Nai

    Are you going to purchase all of those, Christine? When are the reviews going to be up? Thankss!

  68. I think I’m going to skip these – considering they are permanent. I really just want to save my money for holiday palettes by NARS, Shu Uemura and MAC.

    Speaking of which, when do Holiday collection usually come out?

  69. Madison

    do you know the ingredients of the foundation and concealer? :)

    • No, I don’t – I don’t have them yet, so I can’t give you an ingredient list, but I would recommend emailing MAC’s customer service to ask for a list since they should have it on file! :)

  70. Victoria

    Wow excited!!! I hope the lipsticks are really non drying as they claim. And great to see the concealed with a pump. I’m definitely trying that.

  71. Mya

    Hey Christine,
    Do you know what’s on the model’s lips in the promo photo? Thanks! :)

    • I don’t know, but the imagery used for this launch aren’t true-to-color – you can tell they’ve reduced the saturation/brightness of the image. My guess would be Faithfully Yours and Prolong.

  72. Natasha

    Hi, Christine

    Will the foundation be permanent as well?

  73. Hannah

    I love the idea of these, but why no NW15 foundation! It’s so annoying how only a few MAC foundations come in NW15 (especially when the NC range runs so yellow that it’s basically unwearable for neutral skin tones)

  74. Tara

    …did anyone else get really weirded out by the giraffe-like quality of the model’s neck? I mean, that thing looks really strange! Anybody?

  75. phuongk

    do you think you’ll do swatches or reviews of the lipsticks christine?

  76. Erica

    Somehow they are already launched here in Hong Kong.

  77. alia

    Dear Christine, is there any news about Rodarte MAC collection? Will it be released tomorrow? Or it’s canceled?

  78. Nica

    These already launched in Finland a couple weeks back! And they are pretty nice!

  79. Rita

    I saw these lipsticks a couple a weeks ago (they came out September 1st here). They looked interesting but I did not get any.

  80. nicci

    Never tried a MAC foundation – but am always curious about foundations that claim to be “long wearing” do you know if this one is oil-free?

  81. Vale

    Why, why, why they are starting from NW20??? What’s wrong with MAC? Why NC15 and NW20??? I AM ANGRY!!!! Aaaaaaaaaaaaaaaaaaaaargh!
    I am pale and pink, why can’t I have a long wear foundation???

  82. Edelmc

    They launched these a couple of weeks ago in Ireland. I really like the look of love forever. It’s frustrating enough when they don’t have nw15 in the collection, which I can never understand, but to use such a pale model for the promo shoot is like rubbing salt in the wound!

  83. Edelmc

    Christine- when doing your review would it be possible to see what the concealer is like when used with other foundations? I use studiosculpt and face and body and wouldn’t mind trying the new concealer as it comes in nw15

  84. ANETTE

    Is it Your birthday today? Just wondering as it is mine too?
    Might have misunderstood – but if it is – all my best wishes for a wonderfil day!!!!

  85. debo

    They are available on the website now. I just ordered Unlimited and Overtime.

  86. Tasmin

    I bought this matte foundation, however had to return it as it broke me out. Looks weird too. How ever the lipcremes are impressive.

  87. These are already out in the UK, checked the lipsticks, but didn’t like any of the shades.

  88. These are already out in the UK. I want to try some of the lipsticks but need to see swatches first, haha.

  89. Baby in a corner

    I already saw these out in Ireland last week!

  90. happybadfish

    I wonder if the foundation will work on my dry skin. I’m going to definitely try it out.

  91. sofia

    I really don’t know how this happened but we already have these in Greece.. I swathced lipsticks. They are indeed longwear but to be honest i didnt like the fact that some of them were overpigmented..I liked till tomorrow a lot and it reminded me of “to pamper” from felines which is sold out here :-(( i also liked the purple one!although in the beginning it scared me a bit i htink it’s quite wearable and unique especially for light skin!! i’m looking forward to see the review here before i buy something;-)

  92. listenlikethieves

    Faithfully Yours sounds like a likely purchase (hey, I can’t resist the Cyber clones).

  93. Nina

    Do you know which color the model is wearing?

  94. tia

    I’m loving the idea of this collection, just wondering why the foundation & concealer didnt come out this summer when everyone need something like this?

  95. Julia Mertens

    In Germany this collection is released since September the 01.!! I have the Pro Longwear Concealer and it is great! Stays in place for hours!!! without powdering!!
    Love it!

  96. Nadine

    I have the Lipcreme in Overtime and unfortunately I have to say I’m not a big fan of it.I don’t even know how to describe it,but somehow I do not like the texture.Or maybe it’s a combination of the texture and the colour on me that make me not like it that much.When I apply it,it feels super creamy the very first moment,but after that it feels kind of sticky and my lips.And its a bit difficult to apply it even,it ends up in the lines on the lips and makes them more visible.At least on me.
    What I love about it is the packaging.The tube looks and feels much more high-quality than the regular MAC lipsticks.I wish the regular ones had this tube.
    I hope I get to like the lipstick once I wear it more often.

  97. Jennifer

    Just ordered “Love Forever!” and the foundation in NC20!

  98. I want to rock that purple lipstick (I think it is Goes and Goes) but I’m not sure I can do that with my red hair. 😉

  99. Anna

    this has been realeased in the uk

  100. These are already out in London! I should have swatched!