Tuesday, June 1st, 2010

MAC In the Groove Collection

MAC In the Groove Collection

U.S. Launch Date: July 8th, 2010
International Launch Date: July 2010

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Call My Bluff Mid-tone creamy coffee (Cremesheen) (Limited Edition)
  • Jazzed Bright coral pink (Cremesheen) (Limited Edition)
  • Creme de Nude Pale muted peach beige (Cremesheen) (Permanent)
  • I Like It Like That Deep blue pink (Cremesheen) (Limited Edition)
  • All Styled Up Bright yellow pink (Cremesheen) (Limited Edition)
  • Go For It Mid-tone blue purple (Cremesheen) (Limited Edition)

Cremesheen Glass ($18.00 U.S. / $21.50 CDN)

  • On the Scene Light Coral beige (Limited Edition)
  • You’ve Got It Dirty silver grey (Limited Edition)
  • Going Casual Sheer lilac (Limited Edition)
  • Fashion Whim Light Beige (Limited Edition)
  • Right Image Mid-tone blue pink (Limited Edition)
  • Chillin’ Light white blue (Limited Edition)

Mineralize Eye Shadow (Trio) ($19.50 U.S. / $23.50 CDN)

  • Love to Love Satin beige/Pearly Bronze/Satin Brown (Limited Edition)
  • In the Groove Satin green/Pearly burgundy/Satin coral (Limited Edition)
  • Making It Easy Satin red brown/Pearly beige rose/Satin dark beige (Limited Edition)
  • Togetherness Satin lavender/Pearly purple/Satin grey (Limited Edition)
  • Style Influencer Satin silver/Pearly deep blue/Satin deep mauve brown (Limited Edition)
  • Soften the Mood Satin light brown/Pearly rose/Satin light blue (Limited Edition)
  • Fresh & Easy Satin pink/Pearly burgundy/Satin grey (Limited Edition)
  • Calm, Cool, & Collected Satin deep green/Pearly green/Satin beige (Limited Edition)
  • Blue My Mind Satin light blue/Pearly deep teal/Satin black (Limited Edition)

Powerpoint Eye Pencil ($14.50 U.S. / $17.50 CDN)

  • Stubborn Brown Deep Rich Brown (Permanent)
  • Permaplum Deep plum with pink shimmer (Permanent)
  • Navy Stain Royal blue with shimmer (Permanent)

Zoomlash ($13.00 U.S. / $15.50 CDN)

  • Zoomblack Rich Black (Permanent)

Mineralized Skinfinish ($28.00 U.S. / $33.50 CDN)

  • By Candlelight Golden pink (Frost) (Limited Edition) (Repromote)
  • Stereo Rose Coral with golden bronze shimmering nuances (Frost) (Limited Edition) (Repromote)
  • Comfort Golden bronze (Frost) (Limited Edition) (Repromote)
  • Petticoat Pale rose with gold and amber veining (Frost) (Limited Edition) (Repromote)

Mineralize Blush (Duo) ($23.00 U.S. / $27.50 CDN)

  • Happy Together Satin caramel/Pearly beige (Limited Edition)
  • A Little Bit of Sunshine Satin light brown/Pearly beige (Limited Edition)
  • Hang Loose Satin bright pink/Pearly lavender (Limited Edition)
  • Band of Roses Satin blue pink/Pearly light plum (Limited Edition)
  • New Vibe Satin deep rose/Pearly bronze (Limited Edition)

Brush ($42.00 U.S. / $50.50 CDN)

  • 187 Brush A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

See high-res photos!

Thanks to the lovely Emily for all the details & Debbie for the images!

MAC In the Groove Collection

MAC In the Groove Collection
MAC A Little Bit of Sunshine Mineralize Blush

MAC In the Groove Collection
MAC Band of Roses Mineralize Blush

MAC In the Groove Collection
MAC Hang Loose Mineralize Blush

MAC In the Groove Collection
MAC Happy Together Mineralize Blush

MAC In the Groove Collection
MAC New Vibe Mineralize Blush

MAC In the Groove Collection
MAC Stereo Rose Mineralize Skinfinish

MAC In the Groove Collection
MAC Comfort Mineralize Skinfinish

MAC In the Groove Collection
MAC Petticoat Mineralize Skinfinish

MAC In the Groove Collection
MAC By Candlelight Mineralize Skinfinish

MAC In the Groove Collection
MAC Blue My Mind Mineralize Eyeshadow

MAC In the Groove Collection
MAC Calm, Cool, & Collected Mineralize Eyeshadow

MAC In the Groove Collection
MAC Fresh & Easy Mineralize Eyeshadow

MAC In the Groove Collection
MAC In the Groove Mineralize Eyeshadow

MAC In the Groove Collection
MAC Love to Love Mineralize Eyeshadow

MAC In the Groove Collection
MAC Making It Easy Mineralize Eyeshadow

MAC In the Groove Collection
MAC Soften the Mood Mineralize Eyeshadow

MAC In the Groove Collection
MAC Style Influencer Mineralize Eyeshadow

MAC In the Groove Collection
MAC Togetherness Mineralize Eyeshadow

MAC In the Groove Collection
MAC Cremesheen Glass: Chillin’, Fashion Whim, Going Casual, On the Scene, Right Image, You’ve Got It

MAC In the Groove Collection
MAC All Styled Up Lipstick

MAC In the Groove Collection
MAC Call My Bluff Lipstick

MAC In the Groove Collection
MAC Creme d’Nude Lipstick

MAC In the Groove Collection
MAC Go For It Lipstick

MAC In the Groove Collection
MAC I Like It Like That Lipstick

MAC In the Groove Collection
MAC Jazzed Lipstick

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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487 thoughts on “MAC In the Groove Collection for Summer 2010

  1. jae

    Creme de Nude<— I'm waiting for this!

  2. Jolene

    it’s weird that they are repromoting both msf’s from warm and cozy, can’t wait for stereo rose!!!

    • Maisie

      I’m happy about it! I missed By Candlelight last time.

      I’m really not liking the look of this collection… it all looks so muted and un-Summer to me :(

  3. L1onQueen

    FINALLY STEREO ROSE is being repromoted!!!! That alone is all I need from this collection.

  4. Mia

    what’s a mineralize blue?

  5. Katie

    Time for me to get the MSFs I missed out on before! Can’t wait!

  6. Wilcoa

    Gah! So sad I’m allergic to mineralized products, I would love one of those MSFs (or all of them! :P), really miss mine after I had to give it away :(

    • Ellie

      I’m in the same boat. I’m allergic to them too and had to give away all mine as well. :(!!!!

    • ak

      If you’re allergic to any of MAC’s products do email them or write them because I think they do take things like that on board. About 10 years ago I along with some others used to be allergic to MAC’s lipstick and some people MUST have complained to MAC about this, because a year or so later their lipstick formulation changed and I could wear all of their lipsticks from then on! That must have been important to MAC considering their Viva Glam lipsticks. Who was gonna buy them and raise money for them if people were too allergic? LOL

    • TG

      I wonder what’s in them that causes an allergy. Bismuth, maybe?

    • Jessi

      I’ve been ok with the mineralized products, but I recall someone here mentioning they used to have problems with them until they started applying a thin layer of tea tree oil beforehand and that stopped the breakouts.

  7. Julia

    Stereo Rose???!!?! About time it’s been re-promoted!

  8. Erin


    that is all. I’m so excited! I’ve wanted to try it for aaaages. I’m also interested in Jazzed & All Styled Up lipsticks.

  9. Wow! MSF and Cremesheen lovers are gonna go crazy over this!

    I’ve always wanted to try the MSF’s and the cremesheen lipsticks sound lovely! The mineralize eyeshadows sound interesting. My only pet peeve is why do mineralize products have so much glitter or shimmer to them?

    I’m definitely Anticipating this collection!!!

    • Jessi

      I was always pretty leery of shimmer and glitter, but as my skin gets older, let me tell you – that shimmer takes years off LOL! I understand now :)

    • Carissa

      This set of Mineralize shadows and blushes are going to have a “satin” finish not that same frosty/sparkle they have in the past! These are going to be far easier to use!!!!

  10. Alyson


  11. mwahahahah stereo rose! i laugh at the people paying hundreds for it!

  12. Ryan

    Whats a mineralize blue? Typing error?

  13. Allison

    isn’t stereo rose a msf that people have paid A LOT of money for? I’d be pissed if I spent $100 for it now that its being repromoted lol

  14. Jen

    Hmm, that’s my birthday… what a nice gift, MAC!!!

  15. Christine

    OMG!! I completely missed out on Stereo Rose so I will be buying 2 mayb 3 this time! Backups are definitely necessary!! lol Cannot wait for this collection!!!

  16. Linda

    Stereo Rose!!!!

  17. Tantawan

    What’s a Mineralize Blue Duo?

  18. jasmine

    *DEAD* i was planning to save my money for the feline collection, and now that’s shot to hell (thanks alot mac!!)

  19. soooo excited. As Usual!!!

  20. This collection is going to be amazing! Also, buy the way, you put Mineralize Blue instead of Blush.

  21. yay!!! MSFs repromote =) =)

  22. Thank god there is not a bunch of things I want from this collection (Phew!) I may pick up a mineralize blush. Which btw Christine I think you spelled blush as blue.

  23. PlatinumAni

    Yay I am so happy I didn’t chase down Stereo Rose! Whoo HOOO

  24. Lellogollilla

    Stereo Rose? OK where’s pleasureflush?!!

  25. Hiromi

    Why? MAC? I’m going to be so poor this summer.

  26. details

    we’ll see if stereo rose lives up to all the hype – my god the frenzy!

  27. Erin


    do my eyes deceive me?!

  28. Emily

    I’m all over this collection! I’ll have to try and hold myself back from buying it all! 😉

  29. Kathryn

    I have always wanted an MSF and thought Petticoat looked perfect. But now I read these comments about Stereo Rose so I looked it up and it looks very pretty too! Which one would be more versatile if you were picking just one?

  30. Tiffany

    yeah, I’m going to spend a lot of money on this… LOL

  31. Maria

    Time To Start Saving Money Sometimes I wish I never became obsessed with MAC because All I ever spend my money on is MAC haha but so excited for this collection.

  32. anna

    oh my gosh i want it all!

  33. I’m so happy they keep coming out with more mineralized blushes, I love them! Yay FOR MORE CREMESHEENS!

  34. Laura

    Oh my god.
    Going Casual may be the color I’ve been wanting for the longest time!

  35. SiaM

    I have never tried those Cremesheen glasses because I was never interested in the colors, but these sound quite interesting UMMMMMMMM I am considering to get about four of them just by reading the description. I ♥ lipsticks so I may include some of those too….

  36. omo

    Did the prices of the MSF go up

    • cmferret

      YEAH THATS EXACLY WHAT I THOUGHT. i was like damn $28 dollars.. did i spend that much on my past msfs? i thinl the last time they were only like 25, then 26, then 27 .. and now 28. man mac is making a killing so far. cant wait for this collection, to the beach and pret a papier , oh yeah and then the feline one this fall.

      • Wow can we spell greed, like they don’t get enough money already, the distributors of the ingredients must be getting money hungry or its mac, one or the other!!

        • Wait! I’ve got this one!

          Greed. G – R – E – E – D. Greed. Now let’s try another one! Spell: inflation. 😉 LOL!

          Seriously, it sucks that things go up in price, but they do. Postage stamps go up in price ALL THE TIME. Food is more expensive today at the grocery store than it was 5 years ago. When the cost of one thing goes up, everything that depends on that one thing rises as well. This is PRE-economics 101 stuff.

          Again, I’m not saying it doesn’t suck. I’m also not saying that you shouldn’t complain – Rally EVERYONE you can and start writting letters to MAC. If you get enough people involved, they’ll listen.

          Act intelligently and make a lot of noise – Two key ingredients to any revolution (I’m serious!).

          But… Beyond that, it’s just inflation. Candy bars used to cost a nickle too.

  37. Stacey

    Looking forward to the lipsticks and seeing what the cremesheenglass colours are like in person.. especially the weirder colours. And Stereo Rose!!! 😀 Why is MAC making 2010 so awesome?!

  38. Can’t wait to see some promo pics^^

  39. Kate M.

    OMG I’ve heard so much about Stereo Rose…I guess it’s my chance to pick one up!!

  40. Kim

    YAY! I missed the MSFs from last time! x

  41. STEREO ROSE! I’m all excited :)

    I saw the info on an LJ community on April 1st, and I was super afraid it was an April Fool joke, haha 😛

  42. Cool! Excited to see what this one’s gonna look like applied:
    You’ve Got It Cremesheen Glass: Mid-tone silver grey

  43. So it is true then! (I posted a reply about this on the Friday haul post, but you haven’t approved it, but anyway, it’s nice to see a confirmation of the rumour.) I’ll definitely want all the mineralized eyeshadows and blushes, and will probably pick up a Stereo Rose as well. 😉

    For the record, I am one of those “idiots” who paid $$$’s (although nowhere near $100, more like $50-60) for a Stereo Rose, and I don’t regret it one bit. (I also paid $70 or so for a Pleasureflush.) You see, everyone else will have to wait until July to get their hands on it, whereas I’ll be able to use mine this morning, and tomorrow, and every day until July. ;P It is definitely worth the hype, it’s the prettiest coral-pink blush ever, way prettier than Nars Orgasm, and it has so glitter at all, not even much shimmer, it’s very very pretty.

  44. um… so ignore my other comment on mineralize eyeshadows. lol! i think these were the ones i was talking about. hehe.

  45. rose

    yess! Peticoat msf! i have by candlelight, but i’m gonna get a back up plus the other 2 msfs too =D

  46. sf

    Wow stereo rose, that will sell out in a hot minute…mac is killing us with collections this year!!or is it me??

  47. Hawtmama

    Wow @ Stereo Rose, about time!

  48. Trisha Mae!


    I only started liking them this year, I’ve always ignored them. Snagged both from Warm & Cozy, now gotta stock up on Petticoat & Stereo Rose. They sound so pretty.

  49. HOLY ***********************!!!!! STEREO ROSE IS COMING OUT lol So glad i did not pay over retail for it.

  50. JEN

    ooh i wanna get the stereo rose MSF.

  51. YES I see a repromote of something I already have – I feel like I’ve been accepted into the MAC addicts club now ;]

  52. starr

    i cant wait for this collection! i want every lipstick and lipglass :O my poor wallet..

  53. Chrissy

    I have by candlelight and comfort (which I love) but the infamous Stereo Rose and Petticoat were released in collections prior to my MAC addiction..I can’t wait to pick these up!

  54. GretalovesMAC


  55. cmferret

    thanx so much christine, finally a summer collection that doesnt have alot of pro , perm colors. im so excited for the mineraluzed items! i cant wait for stero rose msf. though i think its funny how mac is repromoting the 2 msf from warm and cozy so soon. whats up with that ? cant they make some new ones ? =) cant wait for pics

  56. Melly

    I’m definitely getting my hands on Pettocoat. There’s so much hype on stereo rose, maybe i’ll look at that! I thought MSFs were $27. Why MAC!?

  57. Dawn

    No regular eyeshadows? Just mineralized ones? Guess I’m going to give this one a miss

  58. Hannah

    I can already tell that this will be my favorite collection this year! Cremesheens AND MSFs? LOVE! :)

  59. Judy

    Oh daggone it! I just wanted to wait for the Feline Collection to come out to go crazy, but… this collection has two lipsticks I am dying to see swatches for: the go for it & I like it like that. Darn you MAc again!!!!
    Hey Christine, any idea of when we might see some pictures from this collection?
    Thank you!

  60. Kirstin

    im soo gunna get the mcf in by candelight i missed last time and now i can not waitttt! (:

  61. Stereo Rose Fanatic

    I’m the silly one who paid over $100 for a BNIB Stereo Rose, I’ve a weak mind and easily sway by hype unfortunately. My limited patience doesn’t help either so even if I know that MAC is repromoting, I will still go ahead and purchase it but perhaps not at that price since other bidders will give way lol.

    It’s really a nice coral colour and I have a male colleague praising me when I wear Stereo Rose. We are working together for 5 years and I wear makeup everyday, he didn’t notice until I wore Stereo Rose? So I console myself that this justify the crazy amount I paid lol.

    I told my friend that I’m going to buy 10 Stereo Rose this time and try to sell later to earn back my bucks.

    To Christine,
    Thank you so much for these information! I really appreciate your swatches, pictures and opinions.

  62. Ginny

    OMG I can’t wait for this collection to come out. I havent been this excited ever since Colour Craft lol. I might get most of the products but I wanna see swatches and wanna see them in person. My wallet is going to suffer (sigh.)

  63. pinkpirate034

    Will these products be in
    limited edition packaging?

  64. Bri

    May I just chime in with everyone else for a second?


  65. Samantha

    will any of the MSF’s be permanent from this collection?

  66. Taylor

    Will the msf’s be in regular packaging?

  67. edubltroubl

    M S effing’ F’s !!!!!

  68. erieli

    omg… i want these msf’s badly! should i order online? im afraid they will be sold out as soon as the collection comes out!?!?!?!?!

    • beautycr8z

      i dont know it seem like everyone is gonna run out to buy it lol i need these msf’s in my life!! lol online sounds good but its not instant gratification..
      what do u think christine?

      • I would grab ’em :) If you have a good idea as to what you want, they usually have a free shipping code for each launch (I bet it will be GROOVE) and I think overnight or 2-day is only $5 or $10 after that! If I order online, I just pass the “free shipping” threshold and go for 2-day or overnight, ha! It helps since I’m in California, so if I go regular, it’ll take 7-10 days.

  69. Shirry

    Waiting for the Sneak peek pics :)

  70. Dawn

    Any idea if they’ll be repromoting Shimpagne at some point?

    • Natalie


      Shimpagne was release with the Warm/Cozy collection during the 2009 Holiday collection. It was in a set with Nuance Mineralized Blush, the 181 kabuki brush and Play on Plums Mineralized e/s.

      You can pick the set up @ your local CCO for $41 or $42.00.



  71. Mia

    When will their be pictures? I know for the SpringColour collection we had pictures of the stuff about three months beforehand. I’m dying to see this collection & the feline collection.

  72. Sophie

    Now THIS i am going to blow my money on, rather than To The Beach! Can’t wait!

    • Brynn

      Same! I was so excited for the To the Beach Collection until I came across this collection. I guess the other one caught my eye because of the swatches and pictures that are available; this collection is going to be the death of my wallet.

  73. Courtney

    Hi Christine, what is the difference between cremesheen lipsticks & amplifieds? I am looking forward to this collection as well as the feline one in August.

  74. Sophiie

    awww noooo!!!! im going to be on vacation and im gonna miss this launch!!!!! :[

  75. when do are u gonna have all the swatches and images?

  76. Stereo Rose Thats for me!

  77. Courtney

    Hi Christine, can you please tell me the difference between cremesheen & amplified creme lipsticks? I want about four from this collection and four from the feline collection.

    • Amplified Creme – Ultra-creamy. Quietly shiny. Colour-packed! Hi-res: hi-impact.

      I don’t know what the official description is for Cremesheen, but it’s not nearly as creamy, usually not as opaque/pigmented.

  78. Mag

    im not spending any money till this & digi pops! but i want like everything! hay yi yi

  79. Brynn

    This upcoming collection should be epic; I’ll definitely have to save up because I already want all of the MSFs, with the exception of comfort, a few Mineralized Blushes and a few of the Lipsticks… I say sorry to my wallet in advance.

  80. Lauren

    When will pics be up?

  81. Wendy M.

    Looking forward to Jazzed. 😀
    I’m also picking up a Stereo Rose, I’m quite curious about all the hype around it. I’ve seen swatches and it indeed looks very beautiful.
    I was wondering if Petticoat would look good on me, Christine.
    Maybe as a highlight?
    I’m NC35. 😛

  82. Miranda

    Guess who is going to be super saver until July 8th? I am!
    Can’t wait for all of the MSFs! 😀 well… except comfort

  83. I thought you would be the first Blog with Promo Pictures ^^ because I always get my LE informations from your website first =)
    => so I had a problem with the Mac to the Beach collection , because I always have a look on the swatches you make, before I visit my local mac store :) but in germany this collection was released in 3 weeks earlier than in the US ^^

    I am wondering because in Germany we already have pictures from the collection :)

    for example here:


    no it´s NOT my blog and I don´t want to promote this blog – I just want to share the pictures with all of you!!!!! :)

    Im sorry if there are pictures on this site – I just didn´t find them :)

    • Thanks for sharing! :) I do not usually get promo images first, because U.S. bloggers have the images sent from PR about 1-2 weeks before the collection launches.

  84. TG

    I wish that purple lipstick was sheer and similar to Jungle Juice. I miss that color.

  85. Blue My Mind eyeshadow trio, and Go For It Lipstick will be mine!!

  86. Kaylee D

    Oh man, this collection was MADE for me – cremesheen glasses & lipsticks, powerpoint pencils, the old skinfinishes… I’m gonna be sooo broke by the end of this!!

  87. Melissa (divinem)

    Ooooh, gurl . . . you’re KILLING me with all these launches!

    Question: Which MSF would be best for an NW15 complexion? Really, I’m NW17; but they don’t make an in between, so I’m closest to NW15.


  88. Vanessa

    Are the MSFs like bronzers? Or more like blushes?

  89. Tiffany

    pictures are fab!

  90. Michelle

    nothing is really calling my name.. for once :)

    • are you serious? nearly EVERYTHING is calling MY name 😀

    • MMMMMM


      • SoSwanky

        The Stereo Rose MSF is from the original cast of MSFs. Along with Pleasure Flush (highly Coveted), and a few others, it is a must have product. look it up on Ebay and expect to see it price at $100 or more. I expect to see a frenzy much like the Marine Life debacle so I would be sure to purchase 2, one for use and a backup.

  91. shontay

    I am dying right now! I wasn’t really feeling this collection until now. I feel a major haul coming on.

  92. Diligent Shopper

    OMG.. Blue my mind definitely blew my mind away.. very nice name too

  93. Andrea

    Wooo really pretty :)

  94. Angie

    Nothing really catches my eye except maybe By Candlelight. I might get an MSF or two Im not buying into the hype this time. Not after my To the Beach let down…=[

  95. Judy

    OMG OMG OMG OMG OMG I want that purple lipstick. Go for it! I want about three!!!!!!

  96. Catherine

    I’m snagging petticoat and by candlelight.. I was kicking myself for not grabbing them in the other collections. Other than that this collection doesn’t really impress me

  97. sf

    Purple lipstick! I want I want!

    • Ditto! Everyone’s freaking out about Stereo Rose and I’m thinking OMG did you all skip TOTALLY OVER the lipsticks?! Wantz!

      • SiaM

        Those are the ones I have my eyes on and on the Cremesheen unique colors!!! PURPLE, pinks, browns, muted tones, brights love them all!!!

      • Cherie

        hahaha! I thought the same thing.. PURPLE l/s!!! :)