MAC Hello Kitty Collection Photo & Information

Posted On: 11/20/08

Posted in: By MAC Cosmetics, MAC Cosmetics, Spring 2009

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From WWD:

MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

More article AND added one more photo!

“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.

While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at maccosmetics.com.

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

“We wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Colour Collection and Hello Kitty Kouture,” said Demsey.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.

A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.

Source: WWD

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131 Comments - Click Here to Add a Comment

Oh my god oh my god oh my god!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! finally pictures!!!!!!!!!!!!!!!!!!!!!!!!! this stuff is awesome!!!! so frickin cute!!!! im getting EVERYTHING!!!!!

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uhh me too i added all the makeup products up so that is none of the jewlery stuffed animal stuff and it is around 400 dollars im gonna go broke

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never mind 400-700 depending if u just get the cheaper half it would be like 400 but if you get the cheaper half and the more expensive half it be like 700 oh now im rly gonna go broke

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lol…me too :(

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lol… me too:(

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I’m so going to get everything too!!!
SQUEAL!!!

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wow this is the first collection in a really long time that I am really looking forward to!

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Oh dear, I find this a little too surreal LOL… Thanks for the info.

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*IZ DED*

Seriously, this will be said a thousand times by everyone, but, I WANT IT ALL!!!!!! OMG!

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Yes! Finally!!! Hello Kitty fans here we come!!!

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I really was expecting much cuter stuff

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Yeah me too idk though im still going to save up and by stuff

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I think it’s adorable but the colors are too out there for me :-[ But maybe I will pick up some of the accessories =)

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OMG!!!!!!
I WANT EVERYTHING!!!!!!

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This collection IS adorable, but I do disagree on one thing: Hello Kitty is many things - cute, adorable, sweet - but I would never think of her as SEXY! hahaha

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I agree- she’s not sexy.. unless you like.. well OK, anyways, I’m so excited for this!!!!!!!!!!!!!!!!!

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Oh no, I’m gonna be broke!!! There’s so much I want from this collection! I might have to skip the next few collections so I can indulge in this one guilt free. It looks fantastic! I can’t wait to see the colours in full!

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I’ll probably end up getting some lipsticks, lipglasses, an eyeshadow palette and some pigments. Pink, purple, blue and green are all of my favorite makeup colors.

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YAY!!!!! Thank you SOOOOOO much for posting this. I just read a snippet of the article on WWD, and wanted more info. I cannot wait!!!

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Eeee! I hope I can get everything!! Thanks for posting!

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OMG I hope I can get it all. I seriously thinks this tops Barbie!

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Definitely agree! Barbie did not have half the stuff this collection has!!!

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i’m a hugeee hello kitty fan and of course mac! omg i can’t wait for this collection to come out! i must have all the products from the hello kitty mac! =D

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OMG I cannot wait for this. This will be the first MAC collection in a while I’m really excited about. Everything looks amazing!

I do have a bone to pick though about believing that innocent + sexy mixes. I wouldn’t call this collection either (it’s just really cute).

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Hmm. I am somewhat disappointed, I was expecting it to be a bit more cutesy, I don’t like this black design much.

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OMG!!! i love the hello kitty plush in black with sweet pink and the bag, i love everything…..

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I’m going to be broke!!!

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SOOOOOOOO EXCITED!!!
starting to save up for it LOL

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It may be just me but I fine this collection to be ugly.

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nope, me too. =(

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i find this collection not to be all that

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I completely agree. It is super cheap dollar store or claire’s boutique looking stuff.

I certainly won’t be buying it for the packagaing if at all.
I think I’d be kind of embarrased to be seen using it.

I’m not a Hello Kitty fan but I thought they’d make something more luxe looking like they did with Barbie.

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exactly! it does look dollar store.

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I find myself not wanting alot of things after seeing the product pictures. hopefully the colour story will help me to decide whether to get anything.

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this is super cute…I have high hope for this collection

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FINALLY. I can’t believe all this stuff comes out so soon after Christmas. . .I best start saving now!

Btw, totally not paying for a $90 compact. . but I’d like to see what it looks like ;) Those lipsticks/lipglasses look fabulous!

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Wow, as a life-long Hello Kitty lover (who’s been shoving it down my niece’s throat for 8 years now) I DO NOT LIKE. When has Hello Kitty had black as a main color? I know that’s a MAC thing, but obviously if they change it up for diff. collections, like Dame Edna, then why not keep the white for Hello Kitty? And her secondary color is red, not pink. Even on the bags her bow is red, but on the plush and the compact it’s pink. It looks cheap to me =(
I would’ve loved it if it were a little more plain/simple with just a touch of the Hello Kitty logo.
This sucks, I was so excited about this last night that I told my sis and she cut me off and said “..and you’re gonna get a ton of it, right?” I guess I’ll check it out, but so far I’m not feeling it.

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Omgoodness girly I LOVE YOU!!! best beauty blogger ever I swear.
I cannot wait for this collection.I want everything!!!

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The Black Hello Kitty is so CUTE! But am I the only one shocked that Kitty isn’t a cat, but a girl? I really, never ever knew that.

I’m not sure about any of these colors, but I’m sure I’ll get something. And that Dazzleglass better be specatular and huge for 28 dollars.

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So amazing!!! they should just cut the Dame Edna collection and bring this one out early!!!!
I love it so much!

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This collection actually looks cuter and sleeker than I thought it would be. New Dazzleglasses? Beauty powders? Pigments? Swarovski crystal encrusted things? Holy crap…I’m saving up. Thought I was going to pass on this totally…but not anymore.

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Thank you Christine, I’m linking you to my blog okay?

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Oh…..my…..GAWD!!!!!

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This collection is so effing amazing! I’m going to have to start using up stuff like crazy to use B2M for some of this collection!!

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OMG!! I think I’m gonna cry. This is probably gonna be collection of the year for me

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I’m really impressed with the packaging…. the black HK was a stellar idea! I can’t wait to see more about the products….

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Now I know what to spend all my money on this spring ;)

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oh so cute, my daughter doesn’t like putting on makeup but she can’t stop starring and touching my barbie compact and she’ll probably want me to get these. at first i thought hello kitty might be pink and childish but this isn’t too bad, looks like they put a bit more effort with the design.wish i could see the color story to see if i could actually use the colors. i couldn’t use any of the heatherette colors:( the l/s and compacts look cute but i won’t be getting the bags because it looks like something you get at the sanrio store.

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meh, dont like it. looks like kids make-up, id have to see it worn to see if the quality is better than the packaging.

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NOOO, what happened to HK’s cute face, the black looks too edgy for Kitty and too wrong! I know MAC is trying a different approach to depict HK in MAC GOTH collection. But, this collection didn’t excite me much. As I’d like more high-fashion looking bling, instead of cheap looking one.

BUT I will check them out if they ever arrive at my local MAC next year. (they didn’t have arora colection coming this year, mumbles)

All in all, it’s okay if they put a twist in the designs, but the doll is messed up I don’t see the cherryful little Kitty.

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This doesn’t appeal to me at all. When I think of Hello Kitty, black is probably the last color I think of. And is it just me or does it seem like M.A.C. keeps resurrecting the same old colors? The l/g shades look the same as in the Manish Arora Collection and every LE Collection has a mid-tone, blue-pink shade.

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ive been waiting for this image for soo long and i have to say i am not too impressed…i thought the products were going to be more cutesy. i do need to see the rest of the products though so i am still excited! the high end collection sounds ammaazzinng, but expensive!!!

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Not even my 10 year old step-daughter likes Hello Kitty and I have to say personally, I think anyone over the age of 22-23 who is a fan has a questionable maturity level! I mean it’s cute like all stuff geared towards kids, but come on, it doesn’t say MAC to me at all. MAC is sexy and hot Hello Kitty is pink and white and childish. Ick.

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Omg, I know I’m a little more sensitive right now because I’m PMS-ing, but calling anyone over the age of 22 who likes HK immature? Holy crap! At the risk of being booted and banned from Temptalia, why don’t you get your boring and condescending butt to a Bobbi Brown site? Or someone equally bland. You have obviously never heard of the phrase “young at heart” I guess!! I don’t mean to speak for everyone here, but if we only liked serious, mature looks, we plain and simple wouldn’t visit Temptalia. Or are you just overlooking all the colorful looks like purple, green, and omg, orange?!!!! How about them mixed together, oooh, scary. Nope, actually, I have the feeling you might call that tacky or even clown-ish.
I despise being labeled or lumped together into any category. I loved HK when I was a little girl, and I still like it to this day. I’m not going to sport a pink HK purse, but I might a MAC compact with its image on it.
INSULT THE PRODUCT ALL YOU WANT, BUT NOT PEOPLE WHOM YOU’VE NEVER MET AND HAVE NO IDEA WHO THEY ARE.

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Wow you took that very seriously! I said it was my opinion which I think I am entitled to. I don’t like Bobbi Brown and I have been wearing MAC for 15 years and they are far and away my favorite makeup line. I don’t like plain and simple looks either and if you read my post, I never said I didn’t like the colors. I said I didn’t like the idea of it being Hello Kitty. I love how you are all in an uproar about me judging people who like Hello Kitty when they are older, yet you are assuming I think people who wear color are tacky and clownish. Next time before responding maybe you should read what I actually wrote instead of making assumptions about me. I’m not going to respond to this anymore because I’m not into flaming on other people’s sites.

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You should re-read what your write. It could be offensive to some people. It came off quite rude. You just insinuated that most of the people that replied to this post are immature. Or tht is how it sounded.

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I’m sorry you feel that way Lauren, I’m not trying to be rude at all, but Temptalia is asking our opinions here on this collection and I gave mine. I didn’t ask for other people’s opinion on my opinion. I didn’t assume most people who reply to this post are immature, if you read the posts, a lot of people don’t like the collection. And I don’t go flaming on people in caps and blame it on PMS (which is incredibly sexist) when I don’t agree with what they say. They are entitled to their own ideas and I completely respect that and they should respect me as well.

This is what’s typed (and this is how it comes across)
Not even my 10 year old step-daughter likes Hello Kitty (a 10 yr old has better taste than you)
I think anyone over the age of 22-23 who is a fan has a questionable maturity level! (you’re also immature)
MAC is sexy and hot Hello Kitty is pink and white and childish. Ick. (only dark colors are sexy. pink and white=icky)
I’m not going to respond to this anymore (I’m getting the last word, I win!)
I didn’t assume most people who reply to this post are immature (just all of you who liked the collection)
I completely respect that (unless I think it’s icky, then I question your maturity level)
I don’t go flaming on people in caps (even if they’re just saying to play nice with others)
and blame it on PMS (which is incredibly sexist)HA! I don’t even know WHAT to say about that, PMS is sexist? I’ll be laughing for weeks

Very well said! 100% in agreement! I took that comment the same way you did. I like colors and I am way over 22-23 years old and, by the way, I am also mature and intelligent.

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loved your comment im 24 and i still love Hello kitty 100%

and im so exicted with this collection..and the colors are awesome!

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Amen,sister!

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“I think anyone over the age of 22-23 who is a fan has a questionable maturity level!” I disagree with your comment and frankly think that although it’s your opinion and you have a right to it, it’s rude. And I’m not a HK fan.

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I have to disagree. It isn’t really to do with maturity; it’s just that we grew up with it so it’s nostalgic for us!

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Hi all,

I understand some people finding the original poster’s comment offensive, but let’s keep the comments on topic. The OP said she didn’t mean to offend other readers, and I think it’s best to leave it at that!

Thanks,
Christine

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I heard that there will be a waiting list for this collection??? That you can join on Jan 7th???? Is this true?!?! Is this collection gonna be like impossible to get?? Sigh, I need it hahaha

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It looks like they took HK and spray painted her black.

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Omg Omg Omg! I love Hello Kitty Lol I just turned 19 and there is no way I’m ever going to grow up :D

I have to have this!

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Oh my god! Oh my god! Oh my god! I love the look! Ugh brokeness!

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