Thursday, January 7th, 2010

MAC Give Me Liberty of London Collection

U.S. Launch Date: March 11, 2010
International Launch Date: April 2010

Edit #1: Now with a few images! :)  Not everything, but at least you get an idea about the packaging — which I think looks phenomenal.  They don’t look like stickers, and as long as they’re not, this may be some of the best packaging MAC has put out in awhile. (1/6/2010)

Edit #2: Now with a few MORE images — including an image of the very richly priced scarf.  (1/7/2010)

The very latest in a series of famous M·A·Coll aborations, it was only a matter of time before the demure-to-daring kaleidoscopic prints of Liberty of London coloured our world with Brit wit and bohemian chic. From the unstudied, Sienna Miller style of Spitalfields Market to the grit-and-glamour of Portobello Road, the swinging London girl has always been an unstoppable M·A·C makeup force! Spring 2010 insists on the ultimate flower fusion, with M·A·C joining forces with Liberty, creating cool Britannia compacts and Lipsticks, Eye Shadows, Powder, Blush, Nail Lacquers and, of course – blushing, bountiful, quite British accessories.

Beauty Powder ($25.00 U.S. / $30.00 CDN)

The luxurious, soft pearl finish of M·A·C Beauty Powder packaged in a glossssy white compact. Lid is decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Limited edition.

  • Shell Pearl Pale peach with gold pearl (Limited Edition) (Repromote)
  • Summer Rose Soft violet pink with pearl (Limited Edition) (Repromote?)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Give Me Liberty of London Flat creamy pink (Matte) (Limited Edition)
  • Free to Be Creamy true coral (Matte) (Limited Edition)
  • Dame’s Desire Frosty mid-tone reddish purple (Frost) (Limited Edition) (Repromote)
  • Birds & Berries Frosted dark green blue (Veluxe Pearl) (Limited Edition)
  • Bough Grey Mid-tone bluish grey (Satin) (Limited Edition)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Ever Hip Creamy light coral (Cremesheen) (Limited Edition)
  • Peachstock Neutral peach (Satin) (PRO)
  • Petals & Peacocks Creamy bright magenta pink (Amplified) (Limited Edition)
  • Blooming Lovely Creamy greyed lilac mauve (Amplified) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Frankly Fresh Neutral pink beige with soft pearl (Limited Edition)
  • Perennial High Style Creamy bright pink coral (Limited Edition)
  • English Accents Creamy mid-tone blue pink (Limited Edition)
  • A Different Groove Deep purple brown with pearl (Limited Edition)

Blush ($18.50 U.S. / $22.00 CDN)

  • Dirty Plum Sheer dark plum (Limited Edition)
  • Prim & Proper Neutral nude (Limited Edition)

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • Vestral White Creamy white (Cream) (Limited Edition) (Repromote)
  • Blue India Dark green blue with pearl (Cream) (Limited Edition)

Liberty of London Makeup Bags

  • Small A limited-edition laminated makeup bag decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Zip closure boasts a fabulously outsize floral pull. Measures 8″ x 2.75″ x 3.5″. ($22.00 U.S. / $26.50 CDN)
  • Medium A limited-edition laminated makeup bag decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Zip closure boasts a fabulously outsize floral pull. Measures 8″ x 2.75″ x 5″. ($25.00 U.S. / $31.00 CDN)

Liberty of London Scarf ($95.00 U.S. / $115.00 CDN)

A limited-edition scarf designed with an exclusively created floral pattern for the Give Me Liberty of London collection. Rows of coral, orange, yellow and blue flowers form a repeating pattern on a white background. The fabric is a soft wool/viscose blend. Made in Italy. Measures 27″ x 82″.

See more photos!

Info Source | Image Source

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338 thoughts on “MAC Give Me Liberty of London Collection + Added Photos

  1. Oh my gosh! I’m so excited for this collection :) Just based on the name I think I might be purchasing a lot from this. Can’t wait to see product photos! Thanks for the heads up! x

    • FlutistEmeritus

      OMG! Look at that cute packaging! I hope I have some recycles by the time this comes out. I know I’m new to this forum. But I am on a NO-BUY (except mascara which you obviously must replace regularly)from ALL makeup this year. I decided that I could never EVER use all my makeup. And since I have all the variety I could ever want, I’ve decided to investigate swapping and just giving some samples away.

  2. igswonderworld

    OMG!!!!!!!!!!! I did not see this coming!!!!!!!!!!!!! *drools*

  3. anna

    this collection sounds amazing! im keeping an eye out for the beauty powders and lipsticks. bet the packaging will be adorable!

  4. anna

    wait isnt summer rose a repromote? there was a bp called summer rose in the rose romance collection. if it is being repromoted, then i am getting it for sure beacuse i wanted it in rose romance but skipped it.

    • That’s what I was thinking, but I’m not 100% sure.

      • Lisa

        I have both of them, and I think they are different formulations. Summer Rose from the rose romance collection is really sheer(I am a NW15, and I have to apply 5 layers of the product for it to look like a pale blush)and the Summer Rose from Liberty of London is much more pigmented, and i only have to apply one layer. Love your site :)

  5. Sasha B

    i hope its not just the beauty powders that have LE packaging- it sounds amazing, i’m so looking forward to this :)

  6. Patricia

    Thanks MAC, for making my wallet cry.

  7. claudia

    Oh, this is my fave of them all. I loved the lippies !! two amplifieds! The eyeshadows sound great too !!

  8. im wanting birds and berries e/s with peachstock l/s!

  9. Wow, this collection sounds like it has a lot of gorgeous makeup to play with :)

  10. Hannah

    I’m so excited for this collection!
    I already want Blooming Lovely lipstick, Frankly fresh lipglass, Dame’s Desire and Birds & Berries eyeshadow, and deff. Prim & Proper blush!

    Can’t wait to see pictures!

  11. Victoria

    I want PICTURESSSSSSSSSSSSS! So excited for this, do you know if there is special packaging?!

    • Yes, everything in this has glossy white-ish packaging with a design on top.

      • ak

        Christine please let me know when MAC comes out with either a Matte, Satin, or Mattene lipstick that looks like the Moxie lipstick from the Retro Matte lipstick collection that came out many years ago. It was the collection that started Ruby Woo.

  12. Victoria

    Also Summer Rose BP is also a repromo from the A Rose Romance Collection, :)

  13. Andrea

    can’t wait to see the packaging for this!

  14. cmferrets

    FINALLY… something from mac that had LE packaging! im excited about this collection. i already have the summer rose BP. i am so happy to see a LE creamsheen new lipstick. i wanna also get the new blue nailpolish and cant wait for the matte e.s !
    i think i also have the dames desire e.s though… wasnt it in the dame edna e.s quad ? i think so!

  15. nicole

    omg I thought after warm and cozy and lovelace id take a break from mac for a while.boy was i wrong.i started collecting in august and i always wanted special packaging sincei missed out on hk and style warriors and such.this will defenetly be the highlight of 2010

  16. amy

    I am getting Blue India nailpolish for sure, unless I hate it in person.

  17. Helena

    Seems to be right up my alley 😀

  18. Wilcoa

    This sounds awesome! I’ve never heard of Liberty of London before, but it sounds up my alley with this collection! So excited to see product photos when they come out! May end up being the collection of 2010 for me 😛

  19. rowan

    nice collection! love how it’s released in the us before england though, haha

  20. Is Peachstock a pro lipstick or a repromote? I have it… I know I have it because I actually quite like it :) It’s a VERY opaque nude, similar to Fleshpot but creamier and warmer (not as pale).

  21. Sylvie

    super super super excited for this collection. This is the only MAC collection that I think is worthwhile!

  22. jolenz

    I am salivating over this one! Hmmm…..I’m looking forward to this collection!

  23. CedriCeCCentriC

    There is not even a MAC counter inside Liberty’s… ok London’s MAC Pro store is just 2 streets further, but still.

  24. Lorna

    this collection has serious potential

  25. Judy

    OMG! Again. Damn you MAC!!! I want everything. I’m already planning on buying two of the Blooming Lovely lippies. I also want the dirty plum blush and, well, just everyting. Guess I will be broke for most of the New Year thanks to MAC…grrrrr.

  26. Annie

    SO excited for pics from this! Viva la London hahahaha

  27. jade

    I love the liberty’s prints, can’t wait to see the packaging for this one! Liberty doesn’t even have a MAC counter lol!

  28. Leigh

    I’m drooling over Shell Pearl already!!!!

  29. Judy

    Question. Anyone have an idea when we will be seeing color swatches for this collection? I’m dying for this collection to be available already. I honestly don’t think I can make it until March.

  30. Layla

    OH MY GOODNESS!!!! MAC what are you trying to do to us?? Love everything! Question about Blooming Lovely lipstick. It says its a Creamy greyed lilac mauve…cannot wait. Does that mean it really has some grey in it plus purple color? Need to have it now!!! I’ve been looking all over for a color like that. I thinks MAC will have to make a billion because I am planning on buying about four of everything.

  31. Jackie

    Is this going to be a collection where M.A.C. changes the packaging?

  32. Dena

    why does everyone care about the packaging. does it even matter? i prefer the items could care less about packaging the products. i’m wondering if mac will be coming out with more purple, mauve, lavender, lilac and orchid colors in the future?

  33. Anna

    Isn’t Peachstock a PRO color? and is Dirty Plum Blush the same Drity Plum Blush that is coming out in the MAC Riveting collection? cause they have different discriptions….anywayz, I am super excited for this collection!! I’m gonna nuy most of it.

  34. Zinnia

    OMG i cant wait

  35. Stephanie

    Peachstock lipstick is a repromote

    • It’s also a PRO color – Available at Just so’s everyone knows: The PRO lipsticks that are currently available through MACPro are:

      Show Orchid
      Full Fuchsia
      Fusion Pink
      Neon Orange
      Full Chocolate
      Red Pepper
      Smoked Purple
      Charred Red

      You can see color swatches here:

      These are all pretty snazzy colors. My own personal favorites: Violetta, Show Orchid, Smoked Purple and Peachstock. Close seconds are: Fusion Pink, Neon Orange and Sin.

      All of those are colors that (to me) don’t look like anything else MAC makes… Colors like Charred Red and Full Chocolate are much easier to dupe.

  36. ak

    The Dame’s Desire and Birds & Berries shadows sound hot to me. The Bough Grey shadow would look hot to me but only if it’s dark.

    I want to take a look at Peachstock lipstick just to see it but I really want to see Petals & Peacocks and Blooming Lovely. I have fixation on trying on dead-looking, really cool-toned light lip colors like Blooming Lovely, even though my warm-toned skin makes it sound really wrong!

  37. alyssa

    I need to see this scarf

  38. Sabeen

    wow…i can’t wait to see this collection…
    i live in london and liberty is always one of my fave shopping stops :)
    the colours sound good…and i m curious about the packaging :)

  39. sophaaay

    omg this is going to do major damage to my purse

  40. LittleVi

    My wallet is not going to like this!
    I’m a sucker for cute packaging. Dang.

  41. Judy

    I have a stupid question. What is the difference between “Amplified” & “Amplified Creme” finishes? Thank you in advance.

  42. Judy

    A quick peek at the packaging for this collection. Thanks to another website. I hope it works.

    I’m excited about seeing more swatches for this collection.

    Enjoy fellow MAC lovers!!

  43. Mooonlight

    ugly… ugly …liberty of london is no where like this so dispointed!!!!

  44. Ally

    going broke on march 11

  45. Paige

    These are so gorgeous!
    Can’t wait to see the rest of the collection.
    Might have to go off my no buy just for this!
    Just get the ones I “need” now and then get the rest at a CCO.

  46. HC


    That purple e/s is SO FREAKING PRETTY! And the packaging! I AM SO STOKED. I can’t wait to see the rest of the products!!!!!

  47. That nail lacquer looks gorgeous!

    Hopefully MAC’s promopics represent the colours right for once, because that is one beautiful colour! Though I shouldn’t get my hopes up just yet, it wouldn’t be the first time I’d get excited about a colour, which then turns out looking completely different in real life.

    Ah well, let’s all hope and pray! ^^

    • Their newer photos are more spot on – this I say when they have a *brand new* product or packaging that they have show off, because otherwise, they just transplant or play around with the color in Photoshop (from what I can tell, I don’t know what the REAL process is) to get the “right” color rather than actually re-doing the photos.

  48. I can’t wait to see the rest of this collection…I love the design!

  49. Sass

    I’m a packaging fool so I’ll be getting many items from this collection.

  50. Shelby

    I want to see the scarf! It’s $100 but I might just have to get it. Totally saving up for this collection!

  51. Kim

    OMGGGG! This is soooo cute!

  52. Steffi

    i want more pics, they are so cute

  53. Debbie Yew

    I’m definitely getting peachstock..It’s by far my favorite nude!!! and it is a, it kinda hard to get…

  54. gaby

    oh lord i want this

  55. Nic

    Wow! First MAC collection I’ve been interested in since Style Black – can’t wait to see this stuff IRL. Hope my crummy MAC counter actually gets the good stuff *eye-roll*.

  56. Angelique

    Dumb question that I really ought to know: can I use my pro discount on this or no?

  57. omgoodness! goodbye cash!

  58. Melissa

    I LOVE the packaging on these and I’m hoping to get my hands on one of the scarves!

  59. This are realy NICE!! <3

  60. Jenn

    My husband is going to kill me. We are moving from MD to CA in June and I’m supposed to be buying less NOT more. Damn you MAC!

  61. Sarah M

    OMG! I think I’m in love. I really hope there are no stickers & as you’ve said, from the pictures it doesn’t look like there are any. I already have Summer Rose beauty powder and Dame’s Desire eye shadow but I want them again just for the packaging!!! Lol.

  62. Rita

    Those pictured lippies are the ones I want! Can’t wait for this collection (either)!

  63. Cassie

    I was just wondering where you get your collection information from. Is it directly from Mac or somewhere else? Thanks for posting it! I get so excited when new collections come out!

  64. Kate

    Must start saving, because I want the whole collection. It’s beautiful!

  65. Angela

    OMG I want it all! But especially the l/s Ever Hip, the powder in summer rose, and of course a mu bag…And I’m no MAC fan either…

  66. lunatwinkle

    Love love love the packaging!

  67. Kaydence

    LOVING IT!!!! I wish it was coming out earlier than March 11th. I need it now. When can we expect to see more of these items/colors? Also, I always found MAC colors online to be near perfect when I receive them via mail. There product colors online are true to color I’ve found. I’ve never had a product showing one color online and arriving looking different. MAC is one of the only brands in my opinion that are true to color when you see them.

  68. Shell Pearl sounds like a great cheek highlighter! I am definitely looking forward to this collection. The recent collections (thankfully) haven’t been exciting in person.

  69. Rachel

    Cool! I’m loving the packaging..finally something original coming out! I’m all over the beauty powders, b/c I always love the formula..and the Cremesheen and Amplified l/s. Can’t wait to see this one in person!

  70. Lynn

    OMG- need everything!!!!!!!

  71. sophaaay

    i was expected better looking packaging from this collection but some of the eyeshadows lipsticks and powders sound nice. wont be spending as much as i thaught i would

  72. Kushani

    LAMMMEEEE i was just thinking about taking a break from mac and then they come out ot with this NOOOOOO!!

  73. shontay

    Wow, the packaging is gorgeous. I’d be tempted to by everything just for that alone!

  74. Brittney

    I can’t wait!! :)

  75. Crystal

    Oh man, I think I need everything.

  76. Dbb

    wow! so many comments already. can’t wait to see these collection.

  77. OMG! So pretty! Lucky it’s not coming until April in Europe… I have time to save 😛

  78. Love the packaging! I’m glad it won’t be out for awhile so I can save up =)

  79. FAN

    is anybody know if mac will have 25% sale like last year????

  80. Nicci

    First MAC collection I am interested in. The packaging is so pretty, love the birds!

  81. Annie

    *sharp intake of breath* Ohh… my god… packaging is SOOOO beautiful!
    Hope the eyeshadows have good payoff, all the colors sound great!

  82. Nicole

    Ooooh, I am already lusting for the India Blue polish!

  83. Sexy Sadie

    And off course no image of the greylillac lipstick that sounded interesting…

  84. Alexis

    what pretty packaging – i am a big time sucker for cute packaging!

  85. claudia

    Oh, my God, this was my fave spring collection just by the description but now looking at the pictures, I love the packaging ! I’ll def get the amplifieds and the e/s !! Woooooooooooo !!!

  86. oh wow, this is gonna hurt my budget

  87. So pretty! They don’t look like stickers to me either, since on the lipstick you can kind of see the whole “comic book look” (you know, when you can TELL it’s printed) on the one bird. Maybe I wouldn’t have gone with a bird on the packaging, but the flowers are cute!

    The color descriptions sound pretty neat, too! Definitely a collection I’ll have to check out.

  88. uh oh…looks like I’ll be buying more MAC for the awesome packaging. *shakes fist at MAC* Darn you, I was doing so well LOL

  89. aramis

    omg gorgeous! not only the packaging but the colors sound woderful!!!

  90. yvette

    oh my GOD i love Liberty fabrics!!!!!! i can’t wait to get my hands on the makeup bags!

  91. Sasha B



    end of story. I’m freaking out i was so excited about his packaging when i read the description but NOW! no words..

  92. Melissa

    omg this comes out 2 days before my birthday!

  93. Reese

    Everything looks amazing!! I’m really looking forward to this collection. I’ll be broke, but happy :) lol

  94. SiaM

    I love the packaging it is very unique and feminine, cute spring colors!! I am very surprised is the first collection that I will try to buy as much items as I can, definitely a must have for me!!!! I cannot wait for your review either!!!♥x♥x

  95. Pauline

    must get PEACHSTOCK!!!!

  96. Dana

    I love the designs on the packaging!