Sunday, July 11th, 2010

MAC Dare to Wear

MAC Dare to Wear

U.S. Launch Date: July 29th, 2010
International Launch Date:  August 2010

Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!

Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!

Dare to Wear Lipglass ($18.00)

Dare to Wear Lipglass provides intense, full-coverage colour with a holographic pearl finish.  Bright-coloured, high-intensity pigments coat the lips, while holographic pearls glisten and shine on the lips to create a show-stopping gloss.  It allows you to achieve the most intense colour and shine in one stroke.  The gel formula gives the product a creamy, soft texture that adheres comfortably to the lips.

  • Ban This! Deep purple with multi-pearl (Limited Edition)
  • Bold & Brash Bright red with multi-pearl (Limited Edition)
  • Dare to Dare Light blue pink with multi-pearl (Limited Edition)
  • Gimme That! Bright fuchsia pink with pink pearl (Limited Edition)
  • So Bad Mid-tone coral orange with pink and gold pearl (Limited Edition)
  • Wind Me Up Dirty bronze with pink and gold pearl (Limited Edition)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Aqua Subdued, pale greyed aqua (Matte) (Permanent, PRO)
  • Atlantic Blue Bright violet blue (Matte) (Permanent)
  • Crazy Cool Pale frosty lavender (Veluxe Pearl) (Limited Edition)
  • Free to Be Bright true coral (Matte) (Permanent)
  • Going Bananas Soft lemon yellow (Frost) (Limited Edition) (Repromote)
  • Lime Lime green (Matte) (Permanent, PRO)
  • Louder Please Bright fuchsia (Matte) (Limited Edition)
  • Sassy Grass Bright grass green (Matte) (Limited Edition)
  • Shock-a-holic Deep purple (Matte) (Limited Edition)
  • Sky Blue Robin’s egg blue (Frost) (Permanent, PRO)
  • Winkle Mid-tone cornflower blue (Satin) (Permanent)
  • Zingy Bright sky blue (Matte) (Limited Edition)

See more photos!

MAC Dare to Wear

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MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

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244 thoughts on “MAC Dare to Wear Collection for Fall 2010

  1. Carrie

    Another collection? Luckily, the only things I might get are Aqua, Going Bananas and Wind Me Up.

  2. Let’s get this straight, shall we?

    Marine Life – OMG I NEED THIS!!!

    Stereo Rose – OMG I REALLY NEED THIS!!!1!!1!

    Going Bananas – OMG I ****ING NEED THIS%&$#@*!!!1!!1!!!!1!!1!

  3. Dawn

    Some gorgeous colours here, but why so many mattes? I’m with you, Christine – I like Veluxe Pearls best. There are still a few I’d like from this collection, including Going Bananas, but what’s the betting it comes out while I’m away on holiday and I miss it?

  4. dominique

    Would You Recommend Getting Two Of Going Bananas Shade? Or What Colors Peak Your Interest?

  5. Avatar of Quiara Q.

    I think I’m going to wait for Disney Villains. I *want* to be excited about this one, but I’m pretty “meh” on it.

  6. missy

    the promo image remindsme of andy warhol? (or however you spell it)

  7. At first I thought I wanted a lot of things out of this collection, but after realizing that most of this collection is matte, and I hate MAC’s matte formula, I’m glad that I can skip a majority of this collection.

    I’m probably just going to end up getting Going Bananas and Atlantic Blue. Actually, I probably won’t even get Atlantic Blue from this collection since there’s no new packaging. Shock-a-holic sounds interesting, but I’ll have to see it in person. I probably won’t end up getting that one either since I have MUFE #92 to use as a matte purple color.

  8. Jazz

    A collection full of matte, satin, and frosty eyeshadows – Ill pass , Ill just get the lipglasses . Saves me money for fabulous felines & venomous villains

  9. Hilana

    Interesting, but I have to agree with Livnzoe… I don’t like to use bright colours like these. Especially the eye colours.

  10. tg

    All I want is Going Bananas. I had it in my Manish palette, but gave that away since I hate using the shadow strips in those palettes.

    So what sorts of hoops do you think I’ll have to jump through to get it, Christine? We’ve already found out that getting on MAC’s site ASAP doesn’t always work!

  11. Sexy Sadie

    I do not understand why MAC does not usse their matte2 formula more often.

  12. Leah

    That purple eyeshadow is gorgeous and I love the pop art feel of the promo pics.

  13. Azaza

    Its intersting, I cant wait to see what they look like in person

  14. Maddie

    this s great, but I know that I will not use half these products once or even more than once. It’s fu to have crazy colors, but I will never use them. I think I’m going to get one lipglass, maybe two, and one eyeshadow:)

  15. Nikki

    I need to skip this collection and concentrate on what I want to get in the permanent collection. Hopefully I can be strong when it comes out!

  16. Nellie

    Might just get 2 going bananas, totally missed it with the Manish collection and I do NEED it :s This is terrible, I’m only 16 yet MAC have already got their grasp into me…I blame my mother.

  17. leslie

    Hi Christine!
    Have you had a chance to try the lipglass yet? Is it like a lipstick /gloss?

  18. Maeve

    I really hope Bold & Brash is opaque, and also a true red – no pink or too much orange this time, MAC! ;)

  19. Cara

    I want….everything.

  20. So… this is a Lady Gaga collection?

  21. Avatar of Chloe Chloe

    i really like this collection: i like lots of the eyeshadows – definatly want Aqua

  22. wind me up looks pretty :D

  23. Avatar of Bobbie Bobbie C.

    I can’t wait to see your swatches and review on the lipglasses. they look gorgeous!

  24. Jennifer

    i really like those lipglasses. are they sticky? i’ve never had one.

    but the promotion picture of lady gaga.. looks like a man to me :/

  25. Trina

    This looks like an amazing collection! I’d like to know for sure when it does come out, too?

  26. I have to say… if this collection is inspired by Gaga, I’m disappointed! 8 out of 12 shadows are matte, which I’m just not feeling, but that’s my opinion. Anyway, I think that because Gaga is so major, this collection should be too. Her eyebrows are bold and daring, which I think they should’ve promoted in this collection. She’s all about eye liner and flashy colors — which they did feature a nice of array of shadow colors but I would’ve liked to have seen paint pots, shade sticks, pigments, and lipsticks. As far as lipsticks go, they should’ve repromoted Pink Nouveau, considering that’s what she frequently wore when she was younger and that’s what VG Gaga was actually based off of. I bet they could have made some fun nail polishes too. I don’t know… I just feel like IF this collection is dedicated to Gaga, then it’s only half the fun it should be!

  27. derri

    so excited!

  28. I’m really liking those purples! Not that I need any more, haha!

  29. virgg

    I use to loveeee bright colors but now im more into natural looks but ima look at:
    Lime & Going Bananas (:

  30. Avatar of katt Kat

    Oh gosh I’m so excited to see these colours in the stores! Looks super fun and bold =)

  31. Nars

    YES!! BRIGHT COLORS!! Soo exciting. Quick question for you Christine- how does Going Bananas differ from Bright Future from Style Warrior collection from 2 years ago? I do have Bright Future and now wonder if I need to pick up Going Bananas if they are significantly different… Thanks in advance! :)

  32. Not sure about the eyeshadows (not keen on mattes), but will definitely check out the glosses, they look fab. :)

  33. Lisa C.

    Purples … come to Mama. LOL

  34. Maggie G.

    Only a couple of the eyeshadows are calling to me (not a huge matte fan in general, but especially not MAC’s matte shades), but WOW, those Lip Glasses are gonna put me in the poorhouse :)

  35. Avatar of Etaoin baby in a corner

    Was going to get alantic blue today but didn’t! now i’ll have to! so exciting about the matte brights!

  36. Ryan

    Wait christine so is this lady gagas collection?????!!!!!!! Omg im going to have a heart attack im going to get it all and then some!!!!

    • I *think* it’s more like Gaga inspired, rather than a Gaga collaboration. If it were a collaboration, they probably would’ve used her face in the promo picture and more importantly, they probably would’ve (or should’ve) done a full collection since she’s so spectacular =)

      • I think it’s more like MAC realized how much their products sold just because it had Gaga’s name on it, so they attached her name to the collection coming out, most likely to have anything to do with her…but I’m cynical like that.

        • I don’t think you’re being cynical, I agree! Unless… I’m cynical too (haha). If they really wanted to make a bang for their buck, they should’ve had a real Gaga collection rather than tying her name to a so-so collection.

  37. Victoria N.

    I’ve been playing with a few of these out and they are so so pigmented they even stain you lips! The texture is like no other and the shimmer is superrrr fine! I’m very excited for this new finish!

  38. does anyone know the measurement for the lipglasses, are they just long and skinny but have the same amount or is MAC putting less in those bottles. I never really liked the shape of MAC lipglasses but I think I like the short stubby ones better than these. I am really excited for the eyshadows tho, they’re all so pretty!

  39. Jess

    If I have crest the wave do I still need going bananas?? I might get it anyway because when I see you use it in videos it looks amazing and crest the wave isn’t intense enough for me hmm…

  40. Andy

    WOOHOO! That’s all I have to say.

  41. Gorgeous stuff! I wonder what the lipglosses are going to be like. I’ve got my eye on at least 5 of the eye shadows ;)

  42. paige

    Will it have the bright packaging like in the picture?

  43. Nicole

    woah, i am going to check out the lipglasses (: gel? interesting!

  44. Chassy

    Hi Christine! :) Do you know the prices of any of these products yet?

  45. STYLES

    I tried these on my lip this past wednesday,,,, And I Quote They R THE Bomb DOT COM……..) This lipglass”s r the best ever, u dont even need a liner with these just put it on and go,,,,, they r sooooooo long lasting just FAB), ITS GREAT BEING AND INSIDER)

  46. Mary Beth

    July 29th! Good. I thought this one was earlier and since I didn’t see it I figured it was Nordstroms only. I am looking forward to seeing this one… the lipglasses are my colors I think.

  47. Thoughfully said, Now lets get back to makeup.

  48. Lexus thomas

    YOU CAN ORDER THE EYE SHADOW AND LIPGLASS ALREADY AT MACYS ! I DONT KNOW WHY IT IS NOT OUT ON MAC.COM OR AT NORDSTROM BUT I JUST PLACED MY ORDER FOR MY GOING BANANAS EYE SHADOW ! I JUST WANTED TO LET EVERYONE KNOW ABOUT THIS , BECAUSE I DONT KNOW WHEN IT IS GOING TO BE SOLD EVERYWHERE ELSE!

  49. Going Bananas…Must Have!!! I’ll have to swatch the other colors to check texture & pigmentation. I’m more of a neutral/smokey eye girl but sometimes a little pop of color can be a fun change! No lipglass for me I’m on Gloss-Out 2010.

  50. Vickie

    just saw a vid on youtube from whatstyleistonickel and he reviewed some of the products for this collection that MAC sent him. and i just thought people would like to know that you get 6g of product in the lipgloss

  51. Stacey M

    Do the limited edition shades come in the refill pans? Boy do I hate depotting.

  52. stefania

    I really love Bold & Brash lipglass_
    but I think that won’t be available in italy :-(

  53. I just got home from my MAC Counter, they have the Dare to Wear collection in stock. They just started presale. I swatched most of the products. I wasn’t even interested in purchasing lipgloss but these LE lipglasses are a different formula, super pigmented and the glitter is so beautiful! (Fine glitter, not chunky at all.)

  54. since, there was no price listed for these new dare to wear lipglasses…i thought i would comment with the price…they are $18.00 each :)
    If this has been mentioned already…i must have missed it…would not want to duplicate an answer :)

  55. Ellie

    Im not getting that much stuff from this collection i like more neutrals :)

  56. 4 items and thats it for me.

  57. Ashley Marie

    My local Mac Artist let me take a peek at this collection yesterday. I fell in love. Im getting the entire thing. The lip glasses are amaaaazzzziiinnnnnnnggg.

  58. kenneth alan

    I’m really surprised there’s no lipsticks. I thought this collection would be like ridiculous colourful lipsticks like a bright blue or a weird green… fun unique stuff.

  59. KARYNA

    WELL IM REALLY GLAD I MET LAURA SHE WORKS IN THE GREENVILLE SC MAC COSMETICS STORE AND SHE IS HOLDING MY ITEMS FOR ME. VERY NICE AND VERY PRETTY GIRLZ WORK AT THE GREENVILLE MAC COSMETICS STORE AND VERY PROFESSIONAL. IM GLAD MAC HAS MAKE UP ARTIST THAT REALLY CARE FOR OTHERZ. IM HAVING MY BABY SOON AND I LIVE LIKE AN HOUR AWAY SO ITS HELPFUL TO FIND PEOPLE THAT DO CARE. IM GETTING LOUDER PLEASE,Going Bananas ,SASSY GRASS,SHOCK-A-HOLIC, Gimme That,SO BAD

  60. Janet Green

    cant wait to see this line!! Just love the bright eyed look!!

  61. Avatar of LH LH

    MAC put it up on the site! I got my going bananas :D

  62. Sara

    Dare to wear is now online!

  63. Adail

    Is this collection only available on mac’s website? I don’t see it on nordstrom or macy’s.

  64. Well! I already knew I would be skipping on the eye shadows in this collection. My drawers are already over flowing with fabulous stuff that gets no play! More eye shadows will just get lost in the shuffle.

    BUT, the Lip Glasses became another story. I am spoiled! I have a good friend who works for MAC. She and several of the other artists I am friendly with, will let me play with stuff in the “closet” prior to release. So once I swatched the new Lip Glasses I was sold. I am not a lipstick girl & Dazzle Glasses by themselves don’t really cut it. But man, put on a coat of these new lippies and top it with a coordinating Dazzzleglass! It is LOVE! I bought Ban This!, Gimme That! & Wind Me Up! TIP: Funtabulous Dazzle over Ban This! It’s a heavenly match! Peace!

  65. Avatar of Chloe Chloe

    I LOVE SASSY GRASS , i am so glad i have it i wish i was permenant ! please make it permenant MAC ! how long does it take normally for mac to release a limited edition product from a past collection ?

    • They only re-release certain shades, and one can never predict what they will or when! I would go more with never than often, as the majority of products are only released once!

  66. Avatar of Chloe Chloe

    Does anyone know How close is Kelly mac pro eyeshadow to sassy grass ? is it a bit more on the teal side ?