Sunday, July 11th, 2010

MAC Dare to Wear

MAC Dare to Wear

U.S. Launch Date: July 29th, 2010
International Launch Date:  August 2010

Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!

Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!

Dare to Wear Lipglass ($18.00)

Dare to Wear Lipglass provides intense, full-coverage colour with a holographic pearl finish.  Bright-coloured, high-intensity pigments coat the lips, while holographic pearls glisten and shine on the lips to create a show-stopping gloss.  It allows you to achieve the most intense colour and shine in one stroke.  The gel formula gives the product a creamy, soft texture that adheres comfortably to the lips.

  • Ban This! Deep purple with multi-pearl (Limited Edition)
  • Bold & Brash Bright red with multi-pearl (Limited Edition)
  • Dare to Dare Light blue pink with multi-pearl (Limited Edition)
  • Gimme That! Bright fuchsia pink with pink pearl (Limited Edition)
  • So Bad Mid-tone coral orange with pink and gold pearl (Limited Edition)
  • Wind Me Up Dirty bronze with pink and gold pearl (Limited Edition)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Aqua Subdued, pale greyed aqua (Matte) (Permanent, PRO)
  • Atlantic Blue Bright violet blue (Matte) (Permanent)
  • Crazy Cool Pale frosty lavender (Veluxe Pearl) (Limited Edition)
  • Free to Be Bright true coral (Matte) (Permanent)
  • Going Bananas Soft lemon yellow (Frost) (Limited Edition) (Repromote)
  • Lime Lime green (Matte) (Permanent, PRO)
  • Louder Please Bright fuchsia (Matte) (Limited Edition)
  • Sassy Grass Bright grass green (Matte) (Limited Edition)
  • Shock-a-holic Deep purple (Matte) (Limited Edition)
  • Sky Blue Robin’s egg blue (Frost) (Permanent, PRO)
  • Winkle Mid-tone cornflower blue (Satin) (Permanent)
  • Zingy Bright sky blue (Matte) (Limited Edition)

See more photos!

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear


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244 thoughts on “MAC Dare to Wear Collection for Fall 2010

  1. zoe77

    wait this is launching in july/august?? is that correct?? i would think we would know more about this by now if its coming out in a month or two.

    • lourdes fernandez

      eyeshadows dont expire and the only things that may expire from mac are the lipglosses!!

  2. chibu74

    omg, MAC is coming out with so many collections so frequently, I really need to save more to have more :)

    • denise

      I think you should relax and buy only what you really need and really really want otherwise you end up with a lot of expired products :)

      • Sarah Christine

        thats very true and ya for the longest I would buy everything I liked when it came out (not just mac even drugstore items) and now I have tons of makeup and expiration dates and a daughter that cant wear it for 3 more years! Forget the hype buy what you need, use it then get more.

  3. Tiffy

    This one just sounds soo FUN..Im hoping its a lot of color, that I DO Dare to Wear

  4. Siledhel

    They heard you Christine… a repromote of Going Bananas =)
    I’ll make sure to get one this time

  5. daphne

    FINALLY WILL GET GOING BANANAS SHEESH :) And a lot of the colors that I don’t have are speaking to me so woo! Matte brights! SO fun. I wonder what this lipglass formula will be like.

  6. Finally ‘going bananas’ is getting repromoted…..

  7. Madi

    ahhh i have to get going bananas!and 2 lipglasses really intrest me. I wonder how much these lipglasses are going to cost..hopefully the same as normal lipglasses..but you know mac, they keep bumping up prices. boo.

  8. livnzoe

    the colours look interesting, but i don’t like bright colours at all..
    so i think i’m not going to purchase something from this collection..

    • Chantal

      Me 2, you can’t wear it, so you don’t need it. and i think they could do more with the casing. But that’s just my opinion.

  9. Nessa

    OMG!!! Love the bold colors..:))

  10. TT

    This collection is crazy! Haven’t found myself drooling so much since the Barbie loves Mac & Heatherette collection!!

  11. I’ve got my list for this! I’m interested in the glasses, I hope they’re not super sticky though I hate that

  12. DevilishDoll

    Wow, this collection sounds awesome, I want
    Ban This! Lipglass
    Dare to Dare Lipglass
    Gimme That! Lipglass
    So Bad Lipglass
    Aqua Eyeshadow
    Crazy Cool Eyeshadow
    Louder Please Eyeshadow
    Sassy Grass Eyeshadow
    Shock-a-holic Eyeshadow
    Going Bananas Eyeshadow
    Lime Eyeshadow
    Sky Blue Eyeshadow

  13. Ashley

    Woooo! What fun colors! I wish I was more brave. Hopefully Christine will do some full collection tutorials like she did with To The Beach…I def rocked the S&P/Fire look yesterday! :)

  14. igswonderworld

    does zingy look like zonk bleu to anyone else??

  15. Val

    I think I will go crazy with the eye shadows….

  16. Woah. The colours look gorgeous in the photos! I don’t know if I want any though, because I’m not a huge fan of MAC’s matte formula. I’ll have to play with them in store. Shock A Holic sounds A-ma-zing!

  17. Elysia

    i can’t WAIT for this! I’mm definatly getting going bananas and louder please

  18. MACaddict

    Nope. Not interested in this at all.

  19. Deejay

    How close do you think zingy and electric eel are?

  20. Krys

    I’m only looking forward to going bananas. Why did they put so many permanant shades in this launch? Makes it boring =/

  21. dee

    I’ve been hearing about goin bananas since I started following your blog…so, years ago lol..Definitely getting that at the very least.

  22. I’m mostly a neutral girl on the eyes so I think I will pass on the shadows but the glosses look fun

  23. Miri

    will this collection be available in Europe?

  24. DJ

    OMG I’m loving those bright colors!!!

  25. Jessi

    Are these lipglasses permanent? I don’t see a mention one way or the other…….

  26. Olivia

    I’m all about mattes Yay !!

  27. Ziru

    Love the packaging on the lipglasses!

  28. Tina

    what’s the difference between these lipglasses and regular ones? other than the fact that they’re limited…are they less sticky?? ‘Cause I could really get behind that!

  29. Rachael

    I adore bright colors especially lip gloss (illamasqua intense are v.good!) cant wait for this

  30. Sexy Sadie

    So many great mattes.

  31. Tiffy

    HMMM….I’m going to have to choose between this collection & SugarPill. Both have beautiful brights, and I’ve never tried SugarPill, just heard great things!!!

  32. Eve

    I really like the promo pic!

  33. rowan

    ooh yay must have shock a holic, zingy, & bold & brash

  34. awww… i like sky blue :) it’s a favorite of mine! it’s also nice to see “going bananas” out again! (i’ll probably be snagging a few of those!) aaaannnd i’m also going to need some more room in my kit for lipglosses… sigh… lol.

    christine, why do i like lipgloss so much? i have dazzleglasses and lipglasses that i hardly ever use (i always just mix my own gloss on the spot)… but i keep buying them anyway. haha! there’s a question for you – any products that you keep buying but only to own, not to use? (mine would definitely be lipgloss… and orange lipstick. i LOVE orange lipstick but never use it! lol!)

    • I’m excited to be able to WEAR GOING BANANAS AGAIN!@#!*(@&#$ At least for a couple of weeks, LOL!

      I buy lip products like they’re going out style. Eyeliner? I don’t know… almost feels like EVERY product! I’d say the item I buy and rarely use is probably nail polish. I have bins and bins and keep buying and yet I never have time (or make time) to do my nails.

  35. Nic

    This collection seems be a little heavy on the blues. I mean, I love blues, but 5 out of 12? Also, not really a fan of having so many permanent shades in a collection.

    I really like the look of the lipglass packaging, and I’m always happy to check out new lipgloss forumulas from MAC, but whether I buy any of them will probably mostly come down to how much is in the tube.

  36. Emma

    I guess I’m one of the very few that don’t find this collection interesting at all! I’m not big on those typical childish, bright eyeshadows and the lipglasses aren’t catchy at all :( But yay for saving money hah!

  37. Michelle

    Going Bananas!!!!! *faints*

  38. Lol – it’s not often that I see one of my pictures on Temptalia … Great! I’m a big fan of your blog, so this was a nice & exciting surprise ^^

  39. Kalee

    going bananas?!!!!?!?! yay!
    and i definitely want the purples, too, because ya know…i dont have enough purples eyeshadows…. =D muahahahahaha

  40. tremorviolet

    OMG, Going Bananas finally? I’m so excited, that’s been number one on my repromote wishlist forever! And I love brights and mattes.

  41. Rebecca

    I want it ALL!! <3

  42. Jenn

    Are they repackaging the lipglasses? Looks longer and thinner in the promo pics.

    • It looks like it could be a different *type* of lipglass, but I don’t really know at this time. I imagine more info will come out soon enough! They do say “DARE TO WEAR” on them as well, which suggests they’re special.

  43. Brittany

    do you think the packaging will be different?
    it would be cool if each eyeshadow was packaged in a differnt bright color

  44. lauraaaaa

    too many mattes

  45. kcrystal

    i can’t wait to visit free to be, going bananas and lime .. they all seem quite “natural” colors that can be translated on the lid compared to others .. but we will see what the finishes will be like.

  46. Rowan

    OH! Going Bananas I must have!

  47. Helene

    I really need to same my money for this collection!

  48. SiaM

    NONONNOONONONO!!!(*fails to hold back)

  49. This collection is screaming my name!!!

    I skipped on Going Bananas last time, but I don’t think that’ll happen again 😉

    And I can’t wait to see if that’s a new type of lipglass!

  50. Ricci

    Oooh going bananas! Im saving for this collection!

  51. Haley

    Um.. Christine, sure you didn’t collaborate with MAC in this collection? LOL it totally looks like you could have! Very colourful :)

  52. ocelot1

    i think i may just get sassy grass. its the only one calling my name…

  53. Wendy M.

    Definitely getting Going Bananas and Crazy Cool! :)

  54. BLANCA


  55. Samaira

    Do you know when it’ll be launching (if it is) internationally in the uk? x

  56. Christy

    Omg, the colors are so bright and pretty!

  57. I think I’m investing in all the colors besides those I already own

  58. this collection looks exciting

  59. Wow!! Bright colors are so up my alley!! Cannot wait for this!

  60. kennethalan

    Uh Oh… I have a feeling I might buy everything =X

  61. Lorna

    i am interested in the dare to wear lipglasses. i hope there is more in them than the dazzleglasses..

  62. Annie

    I don’t get why everyone is so excited for going bananas. Someone clue me in please?

  63. Haley

    a couple of the eyeshadows look nice, same with the lipglasses, but I’ll probably end up skipping this one. Need to save money for other collections!

  64. Missy

    yay matte bright e/s!! i will def be chekin out this one!

  65. Ferarri

    This reminds me of a fun collection done by christine on april’s fool day.

    Similar colors!

  66. Christina

    Well; here is a collection where I’m going to want it all =( damn mac…

  67. aradhana

    i think these eyeshadows might fall into the category of ‘keep buying but not so much wearing’….sigh…

    the lipglosses look/sound a bit like they might be along the lines of illamasqua intense glosses…wishful thinking perhaps!

  68. Georgie

    Ok so yes this collection does look amazing (I love me some bright,regardless of how little I use them) however I think its funny that MAC are re promoting some of the most loved limited edition products atm, going bananas, stereo rose etc. Also is it just me or does shock a holic look oddly similar to MUFE no.92…coincidence? I think not. Haha can’t blame them for jumping on that money making bandwagon though, or at least attempting to.

  69. Valene

    Those lipglasses look quite interesting. As for the shadows, I love brights and I love mattes, so this is win/win for me. Good thing I’m on a NO BUY for June, gives me time to save up for this collection!

  70. Valerie

    Going Bananas is MINE!!!!!! I can’t wait.

  71. Kathy

    This collection doesn’t do much for me EXCEPT for the Free to Be and Going Bananas eyeshadows! 😀

    • MakeupGirl

      free to be can purchased online or at freestadning or pro… you can get right now instead of waiting :)

  72. cmferrets

    wow , this seems like a collection that they put out on the fly, since we are hearing about it so last moment (considering we knows stuff months in advance). u would think they would put out this collection in june (this month)since theirs no mac collections out this month (thank god), but now we have to save up for this one, alice/olivia and in the groove – sheesh mac!
    i got totally excited when i saw that it may have the hot colored packaging, but bummed when i saw the black reg packaging.
    i wonder what dare to wear lipglass is? how diff is it from the reg lipglass?
    so far i want-crazy cool,louder please,sassy grass, shockoholic, going bananas,zingy- i am an e’s whore i know! but one i buy these then depot them , then i can Back 2 mac them for a free dare to wear lipgloss!either dare to dare or so bad! THATS MY PLAN!=)

  73. cmferrets

    u know what i dont get with mac ! is why do they put perm/pro colors in their collections anyways, when we can get them anytime? i mean i never buy them , bc im always getting the le ones that will go away. i think its a waste of space. now unless they are putting them in le packaging, like the free to be in the liberty london collection- then i would consider buying it . thats what mac SHOULD do if they want to sell some of their perm products in collections!
    christine, i forgot what going bananas looks like, do u have a swatch of it somewhere here on this site?

  74. Vickie

    i wonder if they are going to be the same price of tinted lipglass or dazzleglasses…if the lipglass arent as sticky as dazzleglass im so getting them all..totally skipping the eyeshadows unless one just happens to catch my eye.

  75. Halo

    fianlly a collection alla bout color

  76. Kat

    Are they going to make this lipglass packaging permanent? I hope not. Do you know if there is going to LE packaging for this collection?

  77. Kalee

    hmm, now that i think of it, i just might get all of the limited edition eyeshadows. im actually kind of glad that there are some perm/pro ones in this collection because i wont have to worry about snagging them up quick.

    • It’s funny, Kalee — sometimes we complain about too many repromotes/permanent shades, but then it *does* save us money or takes some pressure off of having to get it *right* away! We are never satisfied, LOL!

  78. kfm

    I love the brightness of the colours, but I’m not a huge fan of matte lipsticks as a rule (would have preferred satins if they were going for a non-shimmery finish). Any of the pro stuff I can get whenever I want at the pro store here, so that doesn’t excite me too much. Of the ones that aren’t permanent, I’m looking at

    Going Bananas- I’ll have to see how similar it is to Bright Sunshine. I don’t wear yellow e.s often, so there’s no point in having both if they’re close.

    Sassy Grass- It says pale but the photo (unreliable, I know), looks almost exactly like Kelly e/s, which I have. I’ll see when it comes out.

    Louder Please- This is the one that probably interests me the most, but I want to see it in person to see how close it is to Passionate.

    From the glosses, maybe Ban This and/ or Bold & Brash. The others all sound like dupes for things I already own…

  79. aleksandra

    Oooh so many mattes :) right when I got out of my shimmer phase too, i NEED Louder Please, and maybe free to be and sassy grass for my green eyes :)

  80. LH

    OMG!!!!!!!!! I am sssssoooooo excited for this collection a lot of the eye shadows are to die for i really hope I can get my hands on going bananas I am looking forward to that color the most since I first saw a swatch of it. (praying please let me be able to get one please let me be able to get one) lol… serious:)

  81. Ooooooh! I love the colors! I can’t wait till this comes out :-)

  82. Cristine

    Hey christine, I was just wonder since there is no final date for this collection, do you know if this collection is coming out before the
    “In the groove collection”

  83. Hannah

    This is looking extremely promising!!

  84. Kelli

    is sassy grass like guacamole? I saw a swatch of guac and love it! Sad I missed it

  85. Ember

    I wonder what Going Bananas is going to look like next to Sweet and Punchy. Looking forward to seeing Crazy Cool too.

  86. johanna

    have you heard anything about mac friends and family sale yet?

  87. livnzoe

    don’t like brights.. so i’ll pass.. and save up money for other collections

  88. LH

    Christine question I am very excited for this collection and cannot wait for its release but I’m confused about the release date your site says release date is July 29th but I’m reading that the release date is July 10th on other sites(specktra). HELP which date is it? I don’t want to miss it.

    • Hey LH!

      I think by “July 10″ it’s July 2010, because the 10th is a Saturday, which wouldn’t make any sense! Right now, my info says the 29th. If it changes, I’ll be sure to update it, as well as when all the official details come in.

      • LH

        Thanks I was getting nervous/confused by it. Love your site and I trust your info that’s why when I read it elsewhere I had the big question mark over my head and said to myself Christine would know about thanks again

      • GinaB

        Hey, i stopped by my mac counter today in Nordstroms and pre-ordered Going Bananas, Crazy Cool, and Sassy Grass and the MUA said that they are getting the collection on the 29th. So i’m def thinking its the 29th! (as much as i wish it was the 10th!) haha :)

  89. Why didn’t they make the eyeshadow packaging fruity like above?

  90. LH
    Has swatches of sassy grass and shock a holic if anyone is interested

  91. Robyn

    I want all !!!
    Do you know this collection sell on Nordstrom online?

  92. Nicky

    This collection is a little to intense for me.
    Im saving my money for a better one! :)

  93. Pam

    i think i want to get Going Bananas from this collection!! :)

    Christine, if i miss this, do you think it’s similar to Golden Lemon pigment? Thanks!!

  94. macaddicted78

    they aleeady had this line out My mac store today when I picked up my in the groove preorder.i already had going bananas so I got sky blue only.

  95. xMissxAndristx

    omg.. sassy grass. NEED. i have been looking for that shade of green, in a matte shadow, for years!!!!!

  96. melissa

    I am not too familiar with Mac pro but understand anyone can order over phone…are the consumer prices the same as regular Mac? I’m wondering if I should order the colors from pro to get the pans and save a few bucks…besides cost are there any advantages or disadvantages….I am usually one for convenience over cost but want to buy all the shadows so any way to save a few bucks on them