Friday, September 16th, 2011

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

MAC Fall Colour: Ash Violet Fluidline

MAC Ash Violet Fluidline ($15.00 for 0.10 oz.) is described simply as a “blackened purple.” It’s a new and limited edition shade from the MAC Fall Colour Collection, which debuts in North America on September 29th, 2011 and will roll out internationall in October. There is another fluidline, but it’s the ever-permanent Blacktrack. It’s housed in a small glass jar with a black rubberized screw-on lid. Fluidlines are a gel eyeliner formula that works a treat; I’ve always had great success with the formula over the years. It’s creamy and blendable, but it sets and stays in place all day long.

I’m surprised MAC did not include any word to indicate this is a shimmery fluidline–maybe the word pearlized or shimmer should have appeared. Nonetheless, it’s a blackened purple with very subtle red undertones flecked with silver and burgundy-red micro-shimmer. I was concerned it would have fall out issues, but I’m pleased to report that all was well. I wore it all day on the lower lash line and didn’t find that shimmer traveled at all.

I find it has good pigmentation when I used it as an eyeliner (and I used the new 211 brush), though it looks slightly sheer even in the heavier swatch. I will say the shimmer doesn’t translate much on the eye; it just looks like purple-tinted black.  It seems like it’s a slightly redder version of Waveline (which I don’t think I own) but darker than Non-Conformist (which I don’t own).

The Glossover


Ash Violet

I wish the sparkling effect you see swatched translated better when it is actually applied as eyeliner. If you used it as an eyeshadow base, you would definitely get more of that effect.











Loading ... Loading ...
Login or Register to be able to add this to your Vanity or Wishlist! Plus rate and review!

See more photos & swatches!

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

MAC Ash Violet Fluidline
MAC Ash Violet Fluidline

Product & Review FAQ

Where can I purchase it? How much is it?

MAC Cosmetics on September 29th, $15.

Is it limited edition?


Any dupes?

It seems like it's a slightly redder version of Waveline (which I don't think I own) but darker than Non-Conformist (which I don't own).

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

30 thoughts on “MAC Ash Violet Fluidline Review, Photos, Swatches

  1. Chelle

    Hmmm, not sure about this one.

  2. s excited for this on but Find my self passing on this as well as the Posh Paradise Paint Pots. There must be something wrong with me. lol

  3. Mo

    Pretty! How close is it to Imaginary Paint Pot?

  4. WANT!! I am getting! I love fluidlines!

  5. Sarah

    So pretty ^_^

  6. Hey Christine :-) how do you think this compares to dark diversion?

  7. Lucy

    This looks gorgeous in the pot.I wish you’d swatch it thinly or on your eye though.

  8. It’s pretty for sure, but I have enough purple liners to keep me busy. :)

  9. Naomi

    Do you currently prefer the 211 over angled liner brushes? I am looking to purchase an eyeliner brush, I have small almond shaped eyes that slant upwards a bit; I want to achieve a line that has thin-medimum thickness. I find the other Mac pointed brushes to be to flimsy; can you compare and recommend me a brush from your favorites? Thank you so much :)

    • For underneath the lashes, I liked it a bit more, since you don’t have to maneuver it just right to get the appropriate angle. It’s definitely stiffer than the other thin liner brushes (as in the tapered ones). I tend to prefer angled brushes for the upper lash line, though :) The 208 is my favorite – very small and thin.

  10. Melody

    Hmmm…I think I can skip this. I can’t give ALL of my money to MAC! ::sadface::

  11. RedHedd

    I miss Non-Conformist! Maybe this will satisfy my purple e/l lust!

  12. Hollie

    This doesn’t seem very unique. I can just use my black fluidline and smudge a purple eyeshadow into it. If I want glitter, I can add that too.

  13. Oh, this is absolutely gorgeous! I love the “ashy” undertones and mix of red and silver shimmer – it’s too bad it doesn’t show up much when used as a liner.

  14. Maya

    LOVE purples and adore Fluidlines, I’ll be getting this!

  15. Violet

    Noooo, I loved the name, but the product itself is such a let-down! :(

  16. Ashley

    Meh. When I saw the swatches here, my opinion on this one changed completely.

    A different effect, but something similar to Stila starry night smudge pot is what I was expecting I guess.

  17. Carrie Ann

    How similar is this to Smoky Heir Superslick Eyeliner?

  18. this is really pretty when heavily swatched, I’d love to rock it 😀

  19. Lumi

    I like this. I’d probably like it more if it was more shimmery as an eyeliner.

  20. I’m a huge fluidline fan. I think I’ll need this!

  21. It looks so pretty in the jar, but the swatches just aren’t that exciting.

  22. amy

    Pretty and I really like the silver shimmer. I will have to check this out when it is released.

  23. luise

    i’ll probably get this one. i’m kinda sad though that you didn’t swatch it like you would wear it – as a line

  24. I bought this yesterday and I really love how it looks on my eye. I am very pleased.