Wednesday, January 9th, 2013



MAC Archie’s Girls Collection for Spring 2013

Jamaica Observer shared a few sneak peek photos of MAC’s upcoming Archie’s Girls collection, slated for a spring launch (likely to be February). Betty’s side of the collection will feature shades like black Swan eyeliner, Caramel Sundae eyeshadow palette, Cream Soda blush, Flatter Me Pearlmatte Powder, Girl Next Door lipstick, and Stay Sweet Lipglass. Veronica’s side of the collection will feature shades like a Pearlmatte Face Powder, Ronnie Red lipstick, Strawberry Malt Lipglass, Petrol Blue eyeliner, and Spoiled Rich eyeshadow palette.

As more information becomes available, I will be happy to update.  Any information I can share, I do so immediately! :)

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114 thoughts on “MAC Archie’s Girls Collection for Spring 2013 (Sneak Peek)

  1. Heather USA (rosie areola)

    YES!

  2. Avatar of Hannah Hannah

    So glad to hear Black Swan eyeliner will be repromoted. I’m halfway through my backup.

    • Avatar of Melissa Melissa

      Black Swan is permanent now, just an fyi in case you had other items on your list for this collection. ^_^

      • Avatar of Hannah Hannah

        Oh wow, I had no idea. There’s been countless times I’ve wanted to reach for that liner but kept from doing so because it’s been getting low. Thanks!

  3. Avatar of Dinitchka Dinitchka

    Very cute. The blushes remind me of the Physicians Formula Happy Boosters.

  4. Avatar of Emily 18thCenturyFox

    Too excited…AH!

  5. Avatar of Romina romina

    I hope all the products are worth the money and there is no issues with the quality of the product

  6. Sharon

    Super excited for this one!!!

  7. sagrario

    OMG SO EXCITED!!!!

  8. Beck

    Excited to see the products however the upper left promo image is disturbing.Looks like something from a pornographic publication. just my opinion but I don’t care for it. None the less I’m still excited to test the products and hopefully Christine has early access as I’m sure these will sell out in a flash due to special limited editon packaging.

  9. Georgina

    Looking forward to Black Swan eyeliner (it’s my most used!) and the neutral coral blush. Not that I need another blush…

  10. Avatar of Cathy Cathy Blanton

    I’m soooooo not feeling this collection – at all!

  11. Can’t wait to see the collection on your blog. =) Looking forward to Boyfriend stealer lipstick.

  12. I know that there is an opening “pre-launch” at Pro Stores (I heard this from the Union St. onein SF) on February 5 from 7-9PM. There’s a number to call to RSVP for it. After, I heard the official launch may be February 14, on Valentines day! :o

  13. Avatar of Cinthia Cinthia Garcia

    I’ve seen pictures on instagram of more than one lipstick… I guess they were wrong, it looks like just one lipstick and one lipgloss, kinda disappointed, but I will still be buying

  14. Caroline

    No, thanks – couldn’t think of anything worse …. except maybe a Teletubbies collection …..

    • Avatar of Amy xamyx

      A Teletubbies collection might actually be quite fun…

    • Avatar of Mahnaz MJ

      hahah! This cracked me up !

    • Marie

      But teletubbies is literally a baby show. Archie comics are supposed to be all ages, are a cultural icon, and have a bajillion collectors. It was a pretty good move on their part. On the other hand, NARS Andy Warhol collection kind of misses the point of Andy Warhol.

      • Avatar of Emily 18thCenturyFox

        Stop making so much sense ;) I don’t get the comparison between Archie and Teletubbies at ALL. But I would think Tinky Winky purple might be rather lovely.

  15. Amanda

    From what I’ve seen theres AT LEAST 5 lipsticks total, a couple glosses, blushes, liner, pearlmates and such. My Mac counters release event is the 7th so should be out around then.

  16. LJ

    I have no idea what Archie’s Girls is, but from that promo picture the hearts beauty powder looks lovely, what a great Valentines gift from me to me :D

  17. Yellowlantern

    I’m excited to see the collection since I like the comics and the way they’re having Betty and Veronica “sides” is fun.

    Real life Archie is kind of cracking me up. His hair looks like it takes more time to style that the ladies’. I kind of wish they filled/slightly darkened “Archie’s” brows in that photo though. His brows blend in with his skin color too much.

  18. Cora Zane

    Love the look of it so far!

  19. Avatar of JoAnn JoAnn

    I am not even going to get my hopes up this collection at all. It sounds amazing, but I am not up for stalking MAC’s site at midnight to get a sliver of a chance at one of the products. The MAC hysteria wears me out :(

    • Beck

      Yes I agree it’s tiring and frustrating. Also my local Mac store no
      Longer accepts per sales over the phone & I’m too busy to drive down there to make the pre sale
      Then drive back again on the date the collect comes out.

  20. Becca

    I’ll admit this collection does not strike my interest at all. I never really got into the whole Archie thing…and I’m really not loving the colors, etc. Easy pass for me. Whew!

  21. Savannah

    If the quality is good ( I hope so, and also hope not because then that means I’ll be spending lots) I’ll be getting both eyeliners ( I love that formula and in special packaging? Can’t resisit) maybe a lipstick? We’ll see. If the Betty quad is good, I’ll get that. I’m also interested in the powder, but only because of how it looks…. not even sure what I’d use it for. So I might pass on that. I’m not getting my hopes too high though, because this will be gone in a second…. at least all the good stuff.

    • Marie

      Go for the Physician’s Formula powder instead. It looks really similar but will be cheaper (since you don’t think you’ll use it anyway).

  22. I wasn’t ever super-excited for this collection and this doesn’t really do much to add to that. It kind of sounds like stuff that I’ve seen from Mac before. (The woes of a long-time fan.)

    On a side note: When did Mac decide that every model had to be dressed in latex? It seems like all the collections that have come out in the last year have someone wearing a latex dress. I don’t mind, it just seems odd. Also, in this photo, it looks more like people who dressed up as Archie characters to go to a fetish party. Just my opinion, FWIW.

    • Yellowlantern

      LOL how true, re: MAC and their love of all things latex. Man, the mental image I just got of the Archie characters going to a fetish party made me snortgiggle.

      Perhaps there is someone rather kinky in charge of the styling for their photo shoots. :P

      • Carla

        OMG, I also cannot “unsee” the mental image that formed in my head as well…

        But yeah, that’s a really good point about the abundance of latex clothing in MAC’s recent shoots. I wouldn’t have picked up on it, but now that it’s been pointed out I can hazily recall other latex pieces that seemed vaguely out of place in last year’s campaigns. (Didn’t the office collection have a weird, possibly latex dress? Or am I dreaming?)

  23. This really doesn’t translate outside America… I’ve heard of Archie but I’ve never seen it. If the swatches are good I might be interested, but for now *yawn*

  24. Avatar of AmyEm Amy Em

    Looks like it will be cute, but it’s probably ALREADY sold out.

  25. Avatar of Abigail abigailOD

    Hmmm… not overly excited about this.. yet. Same here, I’ve come across lipsticks on Instagram as well.

  26. April

    I guess I am the only one that doesn’t like the packaging. Looks so cheap and tacky, like its made for little girls. The hearts designs might be cute…If I was 15. Pass on this whole collection.

  27. This beauty powder with little hearts look very much like Physicians Formula to me!

  28. Avatar of Jazmyn Jazmyn

    Though I was never really into the comics I love the look and feel of the collection so I’m super excited :D some of the lipsticks sound fabulous and I can’t resist those blushes a the powder looks so pretty but it looks so similar to the physicians formula one…

  29. Avatar of Vicky Vicky Carr

    Archie and his girls was popular like 20 years ago, when I was in primary school. What are they(MAC) thinking?

    • Ali

      I thinks that’s the whole point… the comics was part of our childhood which makes the collection resonate more with us now that we can actually afford and wear makeup. =)

      • Avatar of Tamara Tamara

        I agree! I loved reading the comic series when my mom would be checking out at the grocery store. I always said I was veronica because of the dark hair, but it seemed to me, archie always favored betty. :)

    • Michal

      Archie comics have been around since the 1940′s and are a pop culture icon. Pop art in makeup is very on-trend right now, just look at what Nars did with Andy Warhol. I think it’s a great idea, I love the the packaging.

    • Kat

      Marilyn Monroe was popular over 50 years ago and yet MAC did a collection based on her also. Nostalgia is fun!

  30. Charlene

    I’m from Jamaica! It’s so exciting to see my country featured on my fave blog!!!

  31. KarKar

    meh…last year, i only bought two LE lipsticks and two blushes. I feel like they do too many half-assed/poorly edited collections as of a few years ago. They used to be my favorite brand, but i’ve explored and ventured into other ones, and I can truly say NARS, Laura Mercier, L’Oreal and Inglot have replaced most of my MAC favorites. And is it just me, or do most of their pre-made eyeshadow palettes suck? Anyways, I will wait for the Temptalia reviews, as I find that you, Christine, are a pretty objective and reliable source of wisdom. I love your blog!

  32. eRiN

    Veronica looks gorgeous and Archie looks … like he shouldn’t have two women fighting over him. What do they know that we don’t?

    Anyway, I saw some bootleg pics of the lipsticks somewhere and *if* they were real then I look forward to your swatches and reviews :)

  33. glad to see I’m not the only one who thought of the physician’s formula blush after seeing this!

  34. pam

    more junk from Mac.

  35. Avatar of Rachel Rachel

    OMG! I love Betty and Veronica! So excited for this!

  36. Grace

    I really wish MAC would incorporate more permanent products into their collections. They’re getting a less-than-wonderful reputation (at least how I see it) for putting out so many decent (often mediocre) collections, and people either forget or don’t even get the chance to realize how many excellent products they have in their permanent line! It’s really a shame in that way. Thanks for all your hard work, Christine!

  37. Avatar of Amy xamyx

    I’m quite certain it would sell, though. I can also imagine the prices on ebay…

    • Beck

      Your right its sad but true, many sick people would buy into a Charles Manson themed product because it’s “cool”. How disgusting and crude to glorify violence like that.I do not find it funny in the slightest. How would you feel if some in your family or a dear friend were brutally murdered?
      I don’t think you know at all : To the first two posts who seemed to find it so humorous. It’s a new year I’m trying to have faith in my fellow mankind, please be more respectful.

  38. Actually…Archies girls is a throw back to the comics..when they used to have the jingle jangle fan club

  39. Avatar of Mariella Mariella

    without actually seeing the products, it is hard to know if I’ll truly love it or leave it but I loved the Archie comics when I was a little kid and part of me thought that being a teenager would be just like that (hey, I was maybe 7!) So I’m predisposed to liking the collection and hope that the products are good enough that I’ll want to buy one or 2.

  40. VickyM

    Awwwww Archie, Betty and Veronica :D one of my favorite comics from when I was a child. I loved them, just because of that I would give this collection a chance, hopefully Mac doesn´t fail again lol :P .

  41. Avatar of Emily 18thCenturyFox

    I always resonated much more with Veronica and surmised when I was younger that he gravitated towards Betty because she wasn’t challenging. I was a Veronica girl alllll the way.

  42. lizzy

    hi:) so on the picture where it shows the products, that blush with veronica on it, the bright pink, what is the name of that?, is it a blush?

    • It’s a blush, although I don’t have a name for it as the color story info has not been published yet.

      Expect this to be VERY similar to the Hellow Kitty collection in terms of products and swag. Tote bag, makeup bag(s), brush sets are apart of it.

  43. Avatar of Emily 18thCenturyFox

    Totally! Because things 20 or more years old are totally obsolete, right? Forget all art and culture prior to 1992! Archie hit its zenith in popularity far earlier btw.

  44. So so excited for this collection! Betty and Veronica comics were a childhood fave of mine. I hope the collection is good : D

  45. tea-chan

    I really like the promo images, but I doubt anything will be worth picking up.

  46. Jasmine

    Beyond excited for this collection, more for this than I was for the Marilyn Monroe collection!

  47. Brittany

    I think the only think mac has going for them now is the packaging..when they can get it right. I had my wild mac attack moments but i guess that died down when the quality and collection Ideas went down. Plus it feels like the same colors over and over again. But the packaging for this collection is extremely cute, most likely see it for valentines day.

  48. zainab

    I never got Archie comics- why, ladies, are you fighting over such a dweeby guy? Anyway, I always liked Veronica… and I’ve grown into more of a Betty… sigh.

  49. Avatar of Laura Laura

    I gather this is going to be huge in the US but I don’t think it’ll be that big a deal in the UK because the comics weren’t that popular here. I’m 30 and I’d never even heard of Archie before this collection!

    Anyway, I think the packaging and promo stuff is tacky as hell, but it’s all about the products for me so I’ll just have to wait and see.

  50. Angela

    Looks kind of fun but I never liked the Betty/Veronica story. Two beautiful women spending their youth fighting over some silly ginger guy? Please.

  51. Avatar of Jade Jade

    I will be checking it out, but won’t be buying unless I love something. I do LOVE betty and Veronica though! Makes me want to go read another comic! I always thought Betty should have ended up with Reggie, somehow. It was something about their opposite-ness.

  52. this looks very tackey like the wonder women collection also the powder with the hearts is very physicians formula looking

  53. I probably won’t get anything… but it’s cute.

  54. L

    IF I CAN’T GET MY HANDS ON THESE BABIES I WILL CRY. Need this in my life, I’ve never been so excited for a collection from MAC, EVER.

  55. Oh man I was hopping you had product shots. lol I’ve been digging on this collection.

  56. Haha there’s not a company out there that knows better how to capitalize on people’s nostalgia than MAC

  57. Meri

    oh wow LOVE LOVE LOVE it!

  58. paigest

    I’M SOOO excited!! I read the comics when I was little and I’m 35 I’m sure they will still be around when my daughter will be reading (she is 6months) Yay! Fav comic Fav makeup. I still vote for them to have Harley Quinn, Poison Ivy, Cat Woman and Zatanna!! DC Gals!!
    MAC DO IT!!!!!!!!!!!!!!!!!!!

  59. This collection seems so perfect for spring but it’s a shame not to many people will be able to enjoy it! You know how they build interset for consumers with advertisement and only put out limited product so by the time it hits the website it’s all sold out as usual and forget about the stores. MAC sends the stores limted amount of product too so by the time it hits the store it’s gone as well!!!

  60. Huh, the Betty in the promo looks like Caroline Trentini.

  61. Kat

    What a cute idea! I love Archie comics. Can’t wait to see the collection.

    (I always liked Archie with Betty and Reggie with Veronica.)

  62. rachida

    hi, im like too many out here. sooo excited for this collection. when would have the products list (names, colors..).thank you :)

  63. Kim-Mary

    Love the Archie comics. Looking forward to this amazing collection. I just wish we would get the colour story already. I know I’ve seen photos of the lippies online and I want at least four of the six and a beauty powder.

  64. Trisha Mae

    Does anyone else miss when we would get a color story for MAC collections 3 months prior to the release date? This stopped happening like what, 2-3 years ago now? Christine, why is that exactly? I don’t follow collections too much anymore but I followed it enough in the past to notice this change.

    Xoxo

    • MAC is doing more to keep their employees from leaking information – which has always been against their employment agreement – but they’re just doing a better job of it. We are careful with what we post, even if it’s on other sites, because we have been threatened by many brands that they will sue over it. We’d rather focus on getting content out than running around dealing with lawyers!

  65. Avatar of Vernisha Memphislily

    I’m excited about this collection…but I’m hoping it doesn’t sell out within 24 hours like other collections!!

  66. Ana

    I loved reading Archie comics! Looking very forward to this collection!!

  67. Carrie

    I was told today at MAC that this collection is coming to stores on Feb 7th!

  68. im2sexy4mymakeup

    wonder if there’s going to be any Mattes, i’m praying the Veronica collection will be

  69. Gia

    This collection was made for me. As a girl with seven drawers full of makeup right next to 2 bookshelves full of Archie comics this is going to be the happiest day of the year for me! Both of my biggest obsessions together! My poor bank account. And before anyone asks I’m 27 years old so Archie is so not just for kids! Can’t wait for your pictures :)

  70. Samantha

    Hey, Christine! Just wanted to let you know that some more information must have been released (like the names of the products and some color descriptions) have since be released as I have seen on other blogs. Just thought I’d update you!:)

  71. Beck

    I guess this collection is eligible for the Pro discount? How could that be, since it’s special packaging & a collaboration with another company, whoever owns The rights to Archie comics?
    Christine any idea if this is true or not?

  72. Nat- Ratbag

    I used to read archie comics when I was 6 at my uncles and always loved bettie and veronica I still love Archie comics and am so happy now I can show them off in another way this is just brilliant :)

  73. jessica

    Im excited about this collection and I realky hope the rumors are true about pro discount when the Marilyn Monroe collection came out I ordered online and got my rpo discount saved a ton!

  74. I called every Mac counter even pro they said no pro discounts at all

    • Beck

      Im confused I called too and they all told me YES to the Pro discount. Perhaps they just recently changed their minds? I thought it was strange that special pkg would get a Pro, but someone said they got a Pro for Marilyn? Odd. Perhaps sometimes they allow it and then change their mind to nix it.