Emily Dalton, one of the co-founders of Jack Black emailed me this afternoon. I told her I’d be happy to share Jack Black’s response with readers, and her response is below. It is very much appreciated to get an official response from the brand, and I hope it helps create a fuller picture.
First, we are very sorry for not previously having the ingredient information easier to access. All of our products, except the lip balm, have always listed the full ingredients. And, in response to what we have heard today from your readers about how important it is to have this
information online, we will be posting complete ingredient information on our website as soon as possible.
We had previously not provided all of the information on the lip balm package because of the extremely small size of the tube. However, with the new sunscreen monograph ruling, which became effective last year, we realized we needed to do more to provide our customers with more detailed labeling and the ingredient list on the package. When we became aware of the new guidelines, we immediately moved to provide the complete list of ingredients on the lip balm package and we increased the size of the lip balm tube to accommodate this. All of our current inventory has the updated labeling.
We are truly sorry and did not mean to mislead anyone. That was definitely not our intention. We’re a small, closely held company. Each of the founders are very involved in the day to day operations of the company, and we take total responsibility for this issue. We have grown over the past 12 years thanks to the loyalty of our customers and their satisfaction with our carefully crafted products. It’s very disheartening to see how this oversight has caused so many concerns and issues for our customers. This is extremely upsetting for us, as each person at our company cares deeply about the integrity of our products and doing the right thing for our customers.
I hope you will share this with your readers and let them know that we would greatly appreciate the opportunity to personally apologize to anyone who is unhappy with our company. Please let them know, they can email their contact information to [email protected] and we would be happy to talk with them directly.
In summary: Jack Black will be adding full ingredient lists for all of their products on their website (full ingredient lists for their lip balms are already added and viewable). The only product that did not have a full ingredient list printed on the packaging was their Lip Balm. They have increased the size of the tube in order to print the full list of ingredients and that all current inventory reflects these changing.