Saturday, March 19th, 2011

Illamasqua Flare Lipstick
Illamasqua Flare Lipstick

Illamasqua Toxic Nature:  Flare Lipstick

Illamasqua Flare Lipstick (£15.50 for 0.14 oz.) is described as a “bright orange,” and it is new for spring/summer and part of the brand’s Toxic Nature collection, which should show up at Sephora in April. For now, though, it is available through Illamasqua directly.   It’s a vibrant, medium-dark orange–it’s almost neon but more like traffic cone orange.

And yes, that is a broken lipstick.  It arrived that way, with the entire bullet dislodged and stuck to the cap, and I used absolutely no finesse to maneuver out it would appear!  I haven’t had this issue with my other Illamasqua lipsticks, so I’m considering it a one-time deal and not a product defect.

my thoughts on the formula: Illamasqua’s Lipstick formula feels a little dry when applied, but let it warm up on your lips, because it really isn’t the drying kind. It does hug the lips, though, which makes it a much longer wearing lipstick (six hours or more).

The Glossover



It's a nice bright orange with a near matte finish, and it has a tendency to pull the yellowness out in my natural skin tone.  I think this is an orange best suited for warmer complexions.











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Illamasqua Flare Lipstick
Illamasqua Flare Lipstick

Illamasqua Flare Lipstick
Illamasqua Flare Lipstick

Illamasqua Flare Lipstick
Illamasqua Flare Lipstick

Product & Review FAQ

What are you wearing in the full face photo?

Wet 'n' Wild Petal Pusher Eyeshadow Palette on Eyes, Urban Decay Perversion 24/7 Liner on lower lash line, Chanel Inimitable Intense Mascara on lashes, NYX Menage a Trois HD Grinding Blush on cheeks.

Where can I purchase Flare? How much is it?

Illamasqua, £15.50.

Is it limited edition?


Any dupes?

MAC Morange, MAC Neon Orange, Milani Mandarina -- all three have a glossier/creamier look.

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52 thoughts on “Illamasqua Flare Lipstick Review, Photos, Swatches

  1. Samantha

    “It arrived that way, with the entire bullet dislodged and stuck to the cat”

    I sure hope there were no cats involved, this isn’t a Paul and Joe lipstick lol.

  2. Ana

    I was wondering how it got stuck to the cat. Haha, just kidding! I know you meant “cap”. I love your reviews and tutorials!

  3. Sam

    I love this color! Yes, this is not a product defect. This happened with most of my Illamsqua lipsticks. :(

    • This is the only one it happened to me – out of maybe 10 to 15?

      • Sam

        That is strange. I don’t own nearly as many as you do, but I have also heard many other people complain about the lipsticks breaking. It is a shame, because their matte lipsticks are great. And I hate having to get the product out of the tube with a lip brush. And it is strange that the matte shades tend to break more, because mattes are usually very dense, and not prone to breaking easily.

      • It’s happened to the three I have. All of them loose at the base. :(

        • ak

          I have five Illamasqua lipsticks now, and they all look fine except for my Sangers one that LOOKS like it’s about to break in the tube or like it almost got broken even though there is not a crack in it…at the moment.

    • Leila

      Yes :( it happened to me as well… with few of thier lipsticks

    • Karyn

      I would consider this a product defect. For the cost and the amount of complaints, I think this is inexcusable. I just purchased a tube, heated the end (too much perhaps), and the entire bullet collapsed and looks like a squishy mess. I feel I should not have to fix brand new makeup. Mine is going back to Sephora.

  4. I am afraid this is not a one time problem.
    My Sanger came slighlty dislodged as well and it has a lot of bump marks from wearing now… Maybe the lipsticks are too soft and they are not packing to well.

    • Hi Sarah,

      In my experience (probably 10-15 Illamasqua lipsticks), this is the only time it’s happened – and the lipstick was definitely not soft, haha!

  5. Émilie

    Orangy lipsticks are so gorgeous on every skintone, I think ! Loving it.

  6. Grace Chin


  7. Lucie

    So beautiful! Would you say that this is more opaque than Morange? Morange doesn’t cover my natural lip colour all the way and pulls really yellow. :/ Is this a truer orange shade?

    • It’s a bit deeper than Morange and is definitely opaque. I do find Morange is pretty full coverage but since this is matte, I could see it being slightly more opaque.

  8. Lizzie

    Unfortunately I had the same problem with an Illamasqua lipstick that I ordered. I was so bummed because I’ve read so much about the product line that I placed a big order through Sephora and 2 of my lipsticks arrived dislodged and touching the cap. Returned the whole thing.Could be the formula? These 2 new lipsticks look amazing on you though absolutely AMAZING.

  9. maryelle

    how does it compare to MUFE’s rouge artist intense lipstick #40?

  10. Mandi

    Christine-Do you know Illamasqua’s phone number to be able to call from the states? There phone number on the site doesnt work because its a UK number and not an 800 number. I ordered over $300 from there site and they double charged my Mastercard $600+ and its been over a week of me trying to contact them via email and no one is responding. Kind of frustrating since I got double charged so much and need it refunded asap. I hope you can help me. Thank you-

  11. Puff

    I really love this color and I have been eagerly waiting for your your review! I must say it looks great on you! I am disappointed though because I am so scared that this shade will look awful on my cool/extremely pale skin. What do you guys think? Should I go for it anyway?

    • Helen

      I have the same problem with orange lipsticks. I really like them, but I also have cool-toned, light (but not extremely fair) skin, and they’re not the most flattering on me. Maybe you should try self-tanning, then orange lipsticks might look better on you? Or, use an orange lipstick, then cover it w/a transparent pink gloss?

  12. Vale

    O_O it reminds me of clowns… no, seriously, I think there are colours that are definitely TOO noisy!

  13. Sixx

    It’s a “love it” on you but it’s a “leave it” for me ha!

  14. Sofi

    Same happened to me when I ordered ‘Atomic’, which is equally gorgeous. They were happy to replace it, no way I was gonna keep a defective treasure!

  15. Bernice

    You look fantastic in this orange shade :)

  16. I have had dislodgment issues on three of my five illamasqua lipsticks… which is such a shame because they are my favorites and I find it near impossible to apply them after they have broken :( I think it may have something to do with how hard the lipsticks are… ?

    wish there was something I could do to fix it

  17. I know you said that this is your first broken one… And of course you only ever HEAR about something when someone is unhappy (I’m sure TONS of orders arrive safe and sound all over the world). That being said – I’ve heard from several people who’ve ordered from Illamasqua directly that lipsticks and pressed powder products have arrived broken.

    One of my good friends had a powder arrive broken TWICE – They finally gave up because they had spent so much money returning it the first time and didn’t want to spend it all over again just in case it showed up busted a third time. They won’t refund shipping charges for broken products, it’s their policy.

    I detube my lipsticks so I wouldn’t care, but powders is another thing. All the stories of broken products is one of the things that’s kept me from ordering from them. I’ve had stuff arrive busted before, I’ve never heard of a company not refunding your shipping charges to get you a new product though.

  18. erosoff1995

    i love bright colors, but i look horrible in orange. it’s a shame, this one looks great too! *sigh ):

  19. Is this easy to blot on? I think it would look a little less “in your face” if I could take my finger and just sort of dab it on like a stain.

  20. LaDiDa

    Orange-y lipstick shades always look incredible on you! Definitely encourages me to at least try them.

  21. Sally

    Seriously, how does almost every shade of lipstick look gorgeous on you? I could never ever wear this, but it does look nice!

  22. Yanna

    At first when I saw the lipstick, I thought “Yuck! Who would wear orange lipstick?” But when I see it on you, it actually looks nice! How do you apply lipstick so perfect on your lips??? Care to demonstrate a lipstick application tutorial for us?

  23. All the Illamasqua lipsticks I’ve tried have had this happen- either they arrive loose or end up breaking at the base after several uses. I don’t have many of them, and it’s kind of disappointing to have that happen to every one. HOWEVER, I love their formula and just end up using a lipbrush to apply the lipstick. I’ll keep buying their lipsticks in the future, despite that problem (and the fact that they’re more than I like to spend on lipsticks usually).

  24. Christine! You make everything look fabulous… I’m so jealous! :-)

  25. Nunuiviet

    This orange swatch looks beautiful on the arm but when applied on lips I found it too bright. I’ll pass

  26. i adore me some bright oranges!!

  27. Julia

    WOW, you look smashing!!!

  28. Aracely

    How much does illamasqua charge for international shipping?

  29. ak

    As usual plenty of lipstick colors look great on you Christine :) but I already only just bought the most lovely Givency Rouge Interdit in Candide Tangerine, and I’m thinking of buying a second before they all run out as that color is limited edition and all.

    The Givenchy Candid Tangerine is beautiful on me even though it looks as neon and scary in the tube as this new Illamasqua Flare one does, but it really is an orange that’s darker without being too dark or rusty and is totally not neon but wearble and still summery. It’s gorgeous and I’m satified with it very much so, even with it on my large bright pink bottom lip. I’m an NC45.

  30. donna

    hey christine, i’m the friend dusty is referring to, that company was a nightmare to deal with, i have yet to be refunded for one of the three products they sent me that were damaged, and this has been going on since nov.
    i finally gave up and refuse to deal with them ever again. i will just eat the 40 or 50 bucks i lost in product and shipping charges back to the UK. imo, the right hand doesn’t know what the left hand is doing there.
    i swear to the God’s of lipstick, i am normally an incredibly patient person because i have a long retail background, but they kept changing the rules every time i would finally, after waiting days and days to hear back from them, get someone to agree to refund my money. i love their products, especially their brushes, but i cannot handle having to follow 4o dollars around for months and months. oye, i hate to say all that, but it’s true. i really respect their concept and creative edge so much. too bad.

    • I’m so sorry about the poor customer service you received! Perhaps not worth the effort now, but definitely consider posting/tweeting to a brand’s Facebook or Twitter–often they will respond more swiftly!

      • donna

        never thought of that christine. thanks. will keep that in mind for and if but hopefully never again. btw, 5 months later. no refund. on to other brands. on another note, have you seen the ysl chromatics, they are so beautiful.

        • I hate calling out brands on Twitter/Facebook but as a last resort, I have done it with 100% results – obviously I’m not the most representative case but it doesn’t hurt to try if you experience it with another brand.

          I haven’t!

  31. LOVE this!! Certainly buying this. As always, looks lovely on you~!

  32. OMG that is a GORGEOUS color!!!!!!

  33. samantha a

    U look very nice with this lipstick