Monday, August 1st, 2011


Estee Lauder Pure Color Sensuous Rouge Lip Color

Launch Date: August 2011 at select Estee Lauder counters nationwide, esteelauder.com

Exploring a new sensation in lip color, Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new Pure Color Sensuous Rouge LipColor, changing the modern definition of what a lipstick should be. Two intoxicating formulas are combined to create a luscious, one-of-a-kind elixir that is introduced in 12 delicious shades.

Taking cues from couture fashion, Sensuous Rouge LipColor fuses a creamy, luscious shell with a liquefied core for a lipstick that is truly uniquely decadent while marrying style and performance. Lips will love this succulent, voluptuous formula that drenches in shine and moisture for a euphoric sensorial experience.

Pure Color Sensuous Rouge Lip Color ($28.00)

  • Sultry Caramel
  • Sensuous Nude
  • Decadent Fig
  • Enticing Fuchsia
  • Rose Exposed
  • Pink Seduction
  • Orchid Surrender
  • Wistful Wisteria
  • Plum Fatale
  • Peach Pleasure
  • Curvaceous Coral
  • Cheating Heart

See more photos!



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14 thoughts on “Estee Lauder Pure Color Sensuous Rouge Lip Color

  1. artemis

    old idea. saw that kind of stuff at AVON. didn;t buy it tho

  2. is it me or does the womans hair in the photo look like a cheap wig?

  3. Bellide

    Avon had these lipsticks with a hydrating core before.

  4. Maureen

    I am obsessed with that model’s dye-job.

  5. Angel

    That is the prettiest lipstick tube I have ever seen.

  6. Donna Cooper

    They are very light balm like in texture. I loved the colours but didn’t like the balm like pay off.

  7. anon

    want. swatches.

  8. Ria

    These are already out in the UK. They are very pretty, and smell like vanilla instead of the usual Estee Lauder lipstick smell, but they are very sheer and expensive for what they are.

  9. I think EL is underrated. Her lipsticks – both in color and texture are wonderful. Regarding the core – I remember in the 80′s that Borghese also had these – everything old is new again – especially in cosmetics. I’m definitely going to get these lipsticks – it is a shame if people find it too “old lady” in name to even try the brand. I used it in my early 20′s though back then, there weren’t lots of choices!

  10. Mariella

    I remember lippies like this years ago – a “core” and then a different shade/texture/finish surrounding it. From the hyped up nonsense talk in the ad, I can’t really figure what is so special about these but I’ll probably wait to see what the verdict is when they’re truly launched and in wider use.

  11. This lipstick packaging is pretty, but ugh, that model looks 13 >.<