What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!
Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?
If you’re living in a naturally warmer climate (cough, California!), it’s easy to confuse spring with the beginning of summer as blue skies dominate and the sun shimmers down. But whether you’re jonesing for a touch of summer in your life or are already breaking out your booty shorts, bronzers are often turned towards for a subtle, sunkissed glow that is an earmark of summer and fun.
Estée Lauder ‘Bronze Goddess’ Soft Matte Bronzer ($29.50) is part of their summer Bronze Goddess launch. It’s a smooth, silky bronzing powder that minimizes oil to keep skin looking more matte throughout the day. The compact comes with a contoured brush, which I adore. I don’t love sponge applicators, and usually, that’s what you get in a compact. Instead, you can tote this easily transportable compact with a fabulous little brush inside for last minute touch-ups.
Dior Essential Bronzing Powder ($40.00) is very much like your typical bronzer, though I will say it goes on like velvet and feels like silk. It also blends incredibly well with my natural skin tone so that it really does create a subtle bronzed look without being too heavy or unnatural.
GlowFusion Micro-Tech Intuitive Active Bronzer GlowFusion ($39.00) is Fusion Beauty’s answer to giving you glowing skin. It is supposed to help fill in fine lines and wrinkles to help give the appearance of healthier skin that glows. There are “soft-focus luminzers” to help give you that bronze color by their InvisiSkin complex. With all their techy and patent-speak, it makes me skeptical. I actually happened to get this when I attended a Nordstrom Beauty Trend Show a season ago, and while it is deliciously smooth and feels like silk on skin… I can’t say that I would ever splurge $39 on it.
MAC Bronzing Powder ($20.00) come in three shades that have a touch of shimmer (very fine, very subtle!) to help highlight and color naturally. I only own one bronzer by MAC, and it will probably last me a lifetime. I think the shade I own is Golden Bronze or something like that. Each summer, MAC launches their summer skin/bronze line, and that’s usually a great place to pick up a bronzer.
Stay tuned for part three (did you miss part one?)!
Find these bronzers and more at Nordstrom.com or Sephora.com.
- Bronze Goddess Bronzing Pearls
- Bronze Goddess Soft Matte Bronzer
- Bronze Goddess Soft Duo Bronzer in Amber Bronze Medium and Amber Bronze Rich
- Bronze Goddess Soft Shimmer Bronzer
- Bronze Goddess Tortoise Compact (filled with Soft Matte Bronzer)
- Bronze Goddess Luminous Liquid Bronzer
- Face and Body Brush
- Pure Color Eyeshadow in Blushing Goddess (new, limited edition) and Cinnamon
- Tender Lip Balm SPF15 in Tender Bronze (new, limited edition) and Tender Berry
- Pure Color Gloss in Fuchsia (new, limited edition) and Sugarcane
- Bronze Goddess Sheer Lip Tint SPF15 in new, limited edition Fuchsia and Bronze
- Pure Color Nail Lacquer in Bronze Goddess (limited edition) and Fuchsia
- Bronze Goddess Eau Fraiche 100ml
- Bronze Goddess Body Oil 100ml
- Bronze Goddess Luminous Body Lotion 200ml
Available now at www.esteelauder.com!
Estee Lauder Re-Nutriv Ultimate Youth Creme ($250.00) is a product I recently received to test. I want to put it plain that I did not purchase this product, so there is no confusion. I am by no means on an unlimited cosmetic budget, so for me to test a cream of this standard is a real treat, but I always desperately hope not to love it, and secretly desire it to fall flat on its face. Why? Because a face cream for $250.00 is not friendly to my budget. I preface this review with so much attention to the price because I now face a huge dilemma: there is something about this cream that has performed a small miracle on my face in the past three weeks of continuous use.
What it’s supposed to do: Resveratrate is the trademarked ingredient dubbed “The Youth Molecule” by Estee Lauder. It “is a more potent, stable, and time released form of Resveratrol.” This product is meant to extend the skin’s youthfulness so that time “stands still.” According to Estee Lauder, the skin will increase in its clarity, tone, and fine dry lines will be plumped by the moisturizer. There is science clearly involved, and they talk about “longevity genes” that regulate the lifespan of skin’s epidermal cells.
What it actually does: Based on testing it for three weeks as both a day and night moisturizer (and let me be honest, there were a few times I misplaced it, so I substituted, but generally speaking, I used this pretty religiously). After one week, I noticed something very impossible happening–my acne was vanishing. Now, this is not an acne-preventing product, it is an anti-aging product geared towards women in their late 20s and older. My diet hadn’t undergone any real change, water intake didn’t increase, and I hadn’t added any other products to my daily facial regimen.
I have never suffered from severe acne, but I get enough that it can be annoying, and there is always one that’s far too noticeable for my liking. Since using the Youth Creme, almost all of my noticeable acne has disappeared. I am not 100% clear-faced, but in my eyes, this is about as close as I could ever get. My skin looks much improved because of the blemishes being gone, but it is also more even and healthy looking. Every time I see my Mom, no matter what, she mentions how pale and sickly I look–but she didn’t say that when I saw her last week (first time since using the Youth Creme). She asked if I did something different with my makeup, because I looked healthier. Application is easy, as you don’t need much to cover the entire face, and it feels lightweight, but it still moisturizers quite well (despite wintry patches of skin). I also love that it dries quickly! There is no strong, overpowering scent, either – it kind of reminds me of a very subtle organic, maybe a touch of oatmeal scent that you can only distinguish if you put your nose in the jar. So to me, it’s nearly fragrance-free once it’s on my face.
So as I said, I face a serious dilemma: how am I going to be able to afford this in the future? I would like to note that the jar still seems mostly full, despite using it twice a day for three weeks. It gives me hope that I can stretch the jar over four to six months.
Do I recommend this product? I do and I don’t. I recommend it because it worked well for me, and the acne-miracle it worked for me would make it worth the price (how much money do I spend each month on products that only work minimally?) as the product jar should last me multiple months. I don’t, because I fear for your poor wallet if you fall in love with it as I have! You know that whole saying, “You can’t miss what you never had?” Exactly. So basically, I do recommend this product, but know that you may find yourself addicted!
Available now at www.esteelauder.com and Estee Lauder locations.
Have you encountered a similar dilemma before? What product led to your downfall? Did you become a loyal re-purchaser or have you been hunting for a less expensive alternative?
Envision graceful, lapping waves of sea green waters touching a white sand beach strewn with pebbles and sea shells. In the distance, hints of citrus and freesia pique the senses. Laughter and music can be heard coming from the harbor dotted with multi-color wooden boats. You take it all in realizing this is a day you’ll want to relive forever. This is the inspiration for Pure White Linen Light Breeze.
“White Linen has always epitomized casual elegance and the relaxation and happiness we feel in the spring and summer,” says Karyn Khoury, senior vice president of Fragrance Development World Wide, Estée Lauder Companies. “Pure White Linen Light Breeze takes this mood one step further by having even more of a focus on the environment — of the calming Mediterranean seascape. It is a sunnier, more transparent and even more tranquil scent.”
While Pure White Linen Light Breeze incorporates core elements such as rich rose enhanced by white florals and smooth woods from classic White Linen and Pure White Linen, it was also created with dazzling citrus notes, airier florals, and a sheerer more subtly sexy finish for a scent that is as warm, mesmerizing and sensual as those treasured summer afternoons. An effervescent Darjeeling Tea Note is bathed with the refreshing iridescence of citrus including luscious Italian Bergamot, sparkling White Grapefruit and energetic freshly grated Orange Zest. Watery Kumquat conveys a contemporary carefree playfulness. A gentle unfolding of colorful Osthmanthus, vivacious Yellow Freesia and sensuous Neroli Petals intertwine with graceful Linden Flowers and rich Centifolia Rose to create a fresh intensely feminine allure. Precious Cedar Wood, rich Teak Wood, and a Soft Skin Accord embellished with a drop of ambrosial Acacia Honey impart a lasting subtle sensuality and that is effortlessly elegant.
EstÄ“e Lauder Pure White Linen Light Breeze will be available at Estée Lauder counters and on www.esteelauder.com beginning January 2008.
- 1 oz./30ml Eau de Parfum Spray $35.00
- 1.7 oz/50 ml Eau de Parfum Spray $45.00
- 3.4 oz/100 ml Eau de Parfum Spray $65.00
- 6.7oz/200ml Body Lotion $36.00
Also, Estée Lauder will be launching a special edition version of their noted Pleasures fragrance. Kazumi Yoshida partnered with Estée Lauder to create a unique, limited-edition tribute to pleasures, one of the company’s best-selling prestige fragrances. After experiencing the pleasures fragrance, Yoshida began to repaint his spring designs with pleasures in mind. The result is an inspired work of art for the bottle that invokes a blooming garden and truly captures the simple pleasures in life that are the essence of the fragrance.
View photos of Pure White Linen, as well as Pleasures… Continue reading →
PURE WHITE LINEN COLOR COLLECTION
This spring escape to a charming seaside retreat where sandy beaches and warm sea breezes await, offering a perfect remedy of soothing comfort after a crisp, cold winter. Relax on a sun-drenched porch in lightweight, finely spun fabrics in sand-washed textures and nautically infused shades with soft lines and easy cuts that say classic, comfortable style. Pair your relaxed style with luminous skin, serene eyes and sheer, subtly defined lips – all part of Estée Lauder’s Pure White Linen Color Collection for spring. Inspired by the simplicity of the 1950′s with a fresh, modern feel, the collection features two complementary looks of classic beauty that are perfect for enjoying the warm, sunny days of spring. Nantucket Sun captures the warmth of white sand beaches and grassy dunes with earthy shades of green and coral, while Newport Rose reflects the soft, cool shades of the sea and a dusk sky in airy shades of blue and pink.
- Shimmering Shell Powder $32.00
- Golden Shell Compact $75.00
- Pure White Linen Light Breeze (50ml) $45.00
For the Nantucket Sun Look
- Pure Color UltraLight Gloss in Sparkling Shell $18.00
- Lip Shaping Gloss Pencil in Sheer Tawny $18.50
- Pure Color Lipstick in Nantucket Sun $22.00
- Pure Color Crystal Lipstick in Coral Reef $22.00
- Pure Color EyeShadow in Tea Biscuit and Sea Grass $17.50
- Artist’s Eye Pencil in SoftSmudge Brown $18.50
- Pure Color Nail Lacquer in Rose Apricot $18.00
For the Newport Rose Look
- Pure Color UltraLight Gloss in Freshwater Pearl $18.00
- Lip Shaping Gloss Pencil in Sheer Fuchsia $18.50
- Pure Color Lipstick in Newport Rose $22.00
- Pure Color Crystal Lipstick in Crystal Pink $22.00
- Pure Color EyeShadow in Ivory Box and Sea Breeze $17.50
- Artist’s Eye Pencil in new, limited edition Newport Blue $18.50
- Pure Color Nail Lacquer in new, limited edition Antique Rose $18.00
View more photos of products from this collection… Continue reading →