It’s important in products that are harder to re-do on the fly, like re-applying a gloss is pretty easy, but having to reapply blush or eyeshadow? No way! I want my eyeshadow/mascara/brow products and base/complexion/face products to last well for eight to nine hours and fade “nicely” from there. I don’t want to have to reapply lipstick every other hour, but I don’t need it to last all day because I’d rather it more hydrating and less long-wearing.
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