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Hannah Avatar

When I see a new release, no matter the product or brand, I always ask myself: “will this work for me? will I use this again and again?” and if the answer is no to either of those questions, I pass on it.

ouineque Avatar

This may seem a bit odd but I think it’s the brand. Since a lot of the made in USA stuff is not easily accessible here I decided to concentrate more on what *is* available. It makes choices a tiny bit easier! After that: colour and finish!

Anne Avatar

I’d have to say brand. There are so many brands available now, I think my first filter is most likely brand — otherwise I’d be stopping to look at too many new products. (I really don’t like spending a lot of time shopping for anything. I zoom past cosmetic counters.) But, having said that brand is first, certain colors can make me stop dead in my tracks regardless of brand. To be perfectly honest, I bet I have a dozen filters flashing me brain messages almost simultaneously. Price considerations are last: After a quick, rudimentary cost/benefit analysis, I either buy it or move on.

Eileen Avatar

Color! If the color is not right for me or I simply don’t like it, it doesn’t matter how wonderfully formulated or beautifully packaged it is, I won’t bother with it.

MoMerrell Avatar

Brand first because that determines if I’ll even try it
Then the product – it’s usefulness
Then the color
Then the price to finally determine it’s worth

kjh Avatar

This is big nuts, but I read the ingredients for brand new products, even before the color or packaging attracts me. I read them before I see something I like in a collection, so I don’t go there, and fall in love with something I cannot wear. Allergies/reactions suck, and I have far too many to count. They are mostly in skincare and foundation products, so for some things, like Nars lips, VLGs, blush, I will be attracted by the color, bec I am pretty sure the product is safe. Then swatch on! Francois has my # on speed dial with the color extensions of the lip pencils this spring. Was swooning today over at least 6.

Heather G Avatar

Brand reputation and reviews. For example, if it’s a little known brand showcased at a bargain store, I stay away. I also go based on product reviews on this site, MUA, Ytube… once that’s done, I go for packaging. I know, shallow…. everything else, such as color is an afterthought.

Bon Bon Avatar

I love walking through Sephora and Ulta and not look at brands. I just look at product. Colors, oh the colors. After I find something I love I check brand, price and if I’m good with that I sample.

Deborah Avatar

The first thing I notice is the product itself – the color, the finish, is there more than one use for this product, and the packaging is something I notice.

Shannon. N Avatar

Colour and Packaging are tied for first, for me!!

I always look at the packaging, will it fit in my current set up? Is it super bulky? Is it usable? etc.

Then I look at the shade/colour. Will it suit my super warm skintone, will I wear it often? Would it be good for traveling? etc.


Silvia Avatar

What to say? Besides that my brain when it comes to makeup act as same of a hummingbird’s (or even better an ostrich Lol!) falling for the prettiest flower color? Ok. Not really they usually fall for reds and oranges but yeah I’m that way and also love gardening so I fall head and heart in first for color! Then packaging and all its beauty and sometimes brand matters as in NARS and WetnWild teo brands I love and trust but I fall mostly for the beautiful rainbow of colors.

Tamika B. Avatar

Packaging then price! If it’s a “high-end” product and the packaging is cheap I won’t buy it. But then sometimes I end up with a crap product in a very nice package! I fall for sleek packaging all the time!

Zovesta Avatar

Well, I mean… colour and packaging tend to draw the eye in immediately just because I don’t look at products by putting blinders on myself and staring only at the price tag, nose pressed up against the shelves. ;P But in order of importance –
1. Price
2. Brand
3. Color
4. Packaging
5. Quality

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