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What will completely turn you off a brand?


What will completely turn you off a brand? Share!

It’s all about quality for me – if a brand is consistently churning out poor quality products, then I’m totally turned off of the brand. I’m also frustrated by inconsistency, whether it is in quality or customer service.

Thanks to Kenia for today’s question!

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Ayr Avatar

I really don’t like sexual product names. Not like there’s anything wrong with that, but I just have a problem with putting a product called Orgasm on my cheeks….to the point where I am turned off by the brand as a whole.

Dusty Avatar

haha! i didn’t expect that one! i have to say that i’m often turned off by product names that are vulgar sounding – cheeky is one thing – if it’s creative i’m fine but when it’s just obviously for the sake of getting attention, i’m turned off.

Rosanna Avatar

I don’t think it’s fair to judge NARS so harshly just for a few names. Contrary to popular belieft, there is actually very few “sexual” names in the NARS line (like 4? Orgasm, Deep Throat, Sexual Healing, Sex Machine; among hundreds of other products).

Most of their products are actually named after places, people, or geography. Sometimes it’s inspired by history or they use French, such as Jolie Poupee which means “Pretty Doll.”

Hence, I find NARS fairly original and intelligent when they name their products.

Jill Avatar

I have to agree, in a way. Call me prude. I really wanted to try one of the colors in Urban Decay’s “Pocket Rocket” collection, but I was like, this is kind of crass. And plus, sometimes I’m out to lunch with co-workers or other professionals, or even in a more casual setting when I can leave my handbag open or whatever, I would not want a fellow professional seeing that.

Carrie Ann Avatar

I have to agree w/ you on the Pocket Rockets. That name and the fact that there are pictures of guys in their boxer shorts is a little too silly for me. I’m sure the glosses themselves are great, but I just can’t bring myself to purchase one. I love a lot of Urban Decay’s other products, though.

Chynna Avatar

It doesn’t turn me off an entire brand, but I do agree about the names. If I’m at work and someone asks me what I have on, heaven forbid I’m wearing Man Glaze or Load.

Emily Avatar

I totally agree. I was at Sephora a couple days ago looking at Orgasm but I just couldn’t bring myself to by it despite the rave reviews.

Liz (Beauty Reductionista) Avatar

I hate seeing prices soar as soon as a brand starts to get popular. I don’t begrudge them doing well, but part of the reason I like a brand sometimes is their affordability. When the price doesn’t match the quality, I will not purchase.

Leona Avatar

Agreed – consistently providing poor quality products does it for me too. Especially if they used to be good at what they do. Another thing that will turn me off is unreasonable price increases.

Ana G. Avatar

Agreed all the way. When you really like a brand, you except some consistency in quality. I don’t mind the price tag (within a range of prices, of course – not cle de peau range 🙂 ) but the quality must be there!

Hannah Avatar

Damn right!! i hate animal testing and the fact that people buy things that are tested absolutely disgusts me!! and it really irritates me when people think brands like Estee lauder (estee lauder brands), revlon, N.Y.C, cover girl, BBW, the body shop,almay and benefit re cruelty-free when most do third party testing or is owned by a company that tests (meaning you are still supporting the animal tested company).i can rant on and on…..

Chelsea Avatar

Yes! I wouldn’t be caught dead wearing a product from a company that still tests on animals. Welcome to the 21st century, you know?

Ariel Avatar

I forgot to mention bad customer service as well. I feel like this highly varies from counter to counter. But in general I find Lush employees to overwhelm me as soon as I get in the door, and Estee Lauder employees to call me “honey” way too much. So in general I avoid those brands.

Meg Avatar

Animal testing, yucky chemicals, poor labor practices (treating employees badly). Finding out a company donates to a political group/figure I don’t agree with will also guarantee I never buy from them again.

xiao Avatar

bad sales reps. So often i find that i know more about the products than the sales rep do. I also hate it when they’re snobby. I love chanel but my local saks counter has the worse chanel SAs ever and turns me off from trying out products at their counter…

Elly86 Avatar

I totally agree! Same happened to me but with Lancôme and sales rep. didn’t even know the differences between high prices items and low ones in the same category they were selling. Huge turn off!!

Ryou Avatar

The worst, of course, would be using unsafe products and lie to customers about it. (A good example is a certain mineral make-up company that sold soap dyes, which isn’t even safe to put on your face, as loose eyeshadows) Other than that, repackaging with insane price jack-up (MUFE HD setting powder, which is JUST silica, falls under this category) and horrible customer service, which sometimes involve harrasments.

Shortly, things that are bordering or even counts as criminal, I guess? I’d be willing to give a brand a second chance for bad products, but once they start to blatantly ignore the customer’s safety, then the deal is off for good. >:

Joyce Avatar

No integrity. I hate when brands say they did/will do something and don’t carry out in action. Or schemey marketing strategies (obnoxiously limited LE items) really turn me off also. It comes down to old fashioned integrity and morals to me!

Carrie Ann Avatar

Animal testing, poor quality, bad customer service. I’ve stopped buying Lancome products because I discovered that they still test on animals. I just don’t understand why that’s necessary when so many terrific, successful brands don’t.

BlushResponse Avatar

This was the same for me. I tried one or two Lancome products and loved them, but then discovered they test on animals and stopped buying their products immediately. So unnecessary.

Carrie Ann Avatar

I know. I have a bunch of Juicy Tubes & some other Lancome products that I bought way before I knew. Now, I wish I had never gotten them. I heard rumors that they did animal testing, so I looked it up. It makes me a little sick. There are great companies like Estee Lauder, Too Faced, MAC & Urban Decay that don’t test on animals. Why can’t Lancome stop doing that?

Hannah Avatar

actually the estee lauder companies – MAC, smashbox, clinque etc actually do third party testing but for dupes you should totally check out barbiedlux’s channel she is amazing and cruelty-free!!!

Emma Avatar

Animal testing for sure. Although I’m not sure what to do when a larger company that tests on animals, buys a smaller company that doesn’t. The smaller company will still not test on animals, but it’s being owned by a company that does…

tracy Avatar

Animal testing
Snotty sales assistants
The smell of the products, i prefer fragrance free
Cheap packaging
Over priced products that clearly not worth the money

Dusty Avatar

can i pose a question? i KNOW i’m going to get “excited” about this because i’m kind of passionate about it… but i’m REALLY actually curious: i’ve always wondered when people say that they don’t buy from a company that tests on animals, how much research that they do before they boycott the brand.

example: if you are going to boycott a company (let’s say lancome) for animal testing – then you should look at the parent company as well. if we are talking about lancome we are talking about l’oreal and ALL l’oreal brands. this means giorgio armani, ralph lauren, ysl, kiehl’s, shu uemura, garnier, maybelline – AND THOSE ARE JUST THE ONES OFF THE TOP OF MY HEAD!

now let’s take this one step further and say that if you are going to boycott lancome/l’oreal, then you ALSO must look at the companies that are involved with l’oreal. nestle (yes nestle, the chocolate people) own enough shares in l’oreal to have VOTING rights within the company. therefor you should also be boycotting their products (and i won’t even START to list how many brands are under the nestle umbrella).

i’m 100% for standing up for what you think is right. absolutely! without a doubt! but i’ve always wondered how many people who say, “i heard that ____ tests on animals so i’m not buying from them” look into JUST HOW DEEP they have to go to avoid supporting that brand. and do those people also support fair treatment of animals within the food industry? are they vegetarians?! i certainly HOPE SO!!! if not, do they at least support companies that treat animals fairly?! from cows to tuna fish, if you don’t support testing on animals, you should support fair treatment of the ones you kill and consume.

Dee Avatar

I agree with you. I work in the beauty biz and recently put a trainer for P&G on the spot regarding animal testing. She said the product line (DDF) she was presenting was never tested on animals but I said is it true that P&G still does animal testing ( I already knew the answer I just wanted to see what she would say)….she somehow avoided giving a direct answer. I think overall ppls intentions are good when it comes to avoiding brands known to test on animals it is just that the average consumer isnt aware of who the parent company is and just how far they reach into other brands etc.

Ricky Avatar

Ideally, people who are against animal-testing should be against all unfair treatment towards animals. But that’s not realistic with most people. If someone is against animal-testing but still eats meat that supports factory-farming, is that person wrong ? Is it worse to be a hypocrite I don’t believe in an “all or nothing” philosophy.

Dusty Avatar

If it’s not realistic to want people to take the time to educate themselves and ask questions, investigate and make an informed decision… Does that make you sad? What excuse is big enough to warrant scapegoating?

Regarding whether or not it’s “wrong.” No it’s not wrong BUT people who don’t take the time to educate themselves lose the weight of their words. I ABSOLUTELY believe in “all or nothing” if you are trying to tell me what is wrong or right. If you’re going to start pointing fingers, you’d better be living up to the standard you’re setting someone else to. ABSOLUTELY 100%.

boompsie (studiodummies) Avatar

i used to be on peta, but i couldn’t maintain the vegetarian/vegan thing – but I used to carry around a list – there are companies – like proctor and gamble – i try my best not to support those and there’s enough cosmetics out there that don’t do it – so i got my choice there. Also you won’t see me eating tyson chicken or products – i try to find out the factory farms and stay far away – we get our eggs and stuff from the small farmers right here – but i live in WI where that is prolly easier than other places. We donate $$ and food to shelters and even wildlife when we can, but we are far from wealthy so it can be difficult sometimes – i feel bad. It’s alot – but it depends on what you are willing to do or research I guess?

Rachael Avatar

I agree. I’ve never understood how people can claim to boycott companies that test on animals and yet still wear leather shoes. Or people who claim to be vegetarian and still wear leather. Doesn’t make sense to me. Also, why is fur so bad yet leather is OK?

Carrie Ann Avatar

I, for one, have done research on this. I know that Lancome and L’Oreal are part of the same company, so I won’t purchase products from either brand. I’m also aware of other companies that test on animals, like Cover Girl, Neutrogena and Maybelline. The list goes on and on. I don’t eat meat, I don’t wear leather and I donate money to the Humane Society and ASPCA. I’m someone who is very passionate about animal rights. Not everyone is going to be that passionate about it, but there’s nothing wrong with at least making an effort. I don’t judge other people who do eat meat and wear leather but also don’t agree with or support animal testing. We all have a right to our own decisions and personal opinions. Preferably, they’re well-informed opinions.

Maggie Avatar

I think it’s incredibly important to do research and to be aware of all those kinds of relationships, and once informed, make the best decisions you can to align with what your morally/ethically believe.

I als think that perfection is impossible, and that’s more important to do the best you can do, even if it’s not possible for you to be 100% consistent, than to do nothing at all.

amelia Avatar

consistent price rises, or if brands focus too much on a certain age group. Brands like MAC and Benefit i feel have products for every age group, but some are just too old- woman or teenybopper.

julie Avatar

Being unable to purchase the product in Australia, where I am from. Or it being unavailable online, or way overpriced here even though our dollar is better than the US dollar currently!

May Avatar

Especially when they give a department store two or three of the limited edition items. It creates a frenzy and hype. I’m completely turned off by MAC. I still buy a few items here and there but I’m not the loyal customer I once was and there are other brands that are just as good.

Kristinn Avatar

If they test on animals!!! I don’t care how great their products are, I can’t bring myself to use a brand. And if it it scented to strongly.

Bubbles Avatar

Animal testing-major turnoff. Also if a company makes a mistake but does nothing about it (like admitting to it or informing the public). That’s also a major turnoff for me.

Nadia Avatar

Consistent bad customer service and lack of knowledgeable MUAs at the counters. It really puts me off when they can’t even match your foundation properly. Unfortunately, Estee Lauder counters are notorious for this. I still buy from the brand though because I love the quality of their products. I just don’t bother enlisting the help of the MUAs working there. Chanel really puts me off because they won’t give samples of their (pricey!) foundations. I have no problem paying for a foundation IF I know it works for me. I’d rather take a sample than buy it and return it if I don’t like it. Estee Lauder is great about giving samples.

Lisette Avatar

I think bad customer service and hiding information or lying and lack of integrity actually turns me off even more than poor products. Poor products will just keep me away from a brand at the get-go, yes, but everything else I listed above will turn me away from even a brand that I’ve loved and have been faithfully using for years.

Dovey Avatar

Companies that are well-known animal testers, like Lancome and Shiseido. (And Burberry, which is one of the high-end houses that still uses fur in their clothing). There are just so many other great brands that don’t animal test, I don’t feel the need to support brands that harm animals over something frivolous like beauty products!

Chynna Avatar

Poor quality, scents I don’t like or that bother my allergies , company ethics, and marketing. I can’t buy anything from Abercrombie & Fitch because of their marketing and ethics. They’re selling a padded pushup bikini for 7-14 year old girls, and I just can’t support that.

Julia Minamata Avatar

Aside from what others have said, I don’t like when companies say they are natural, green, etc and when you look at the ingredients the product is stuffed full of chemicals and preservatives.

Pariah Avatar

cheap looking packaging. I don’t care how good the product is, if the packaging looks like something I could buy at the drugstore, I won’t buy it. like tokidoki… i just can’t do it.

Aphrosie Avatar

I am turned of clinique for their consistent employment of absolute condescending idiots.

I wouldn’t buy the Urban Decay lip products with the half naked boy on it because It’s not my thing AT ALL but that wouldn’t turn me off their other products.

I can see how people would be out off by sexual names on their products but that doesn’t put me off too much.

Styrch Avatar

Bad customer service. Or worse, very wide spread bad customer service. Remember that Fresh sale a few years ago? Many people got their order late. Some didn’t get their orders at all. Some of us got items that had definitely been touched or used…. I won’t even purchase that brand from Sephora anymore.

Tania Avatar

Drug references in the names – I’m looking at you Urban Decay! I like edgy makeup but to me, that doesn’t involve naming products after drugs. I won’t buy from them for this reason. Also Illamasqua’s Heart Throb collection was too much. Load, really? I don’t want THAT on my nails, ewww!

Insane markups on products here in Aus. Seriously, I can get it online for less than half the price, and it’s not like they can use the “weak dollar” excuse any more, our dollar has been strong for ages.

Lola Avatar

Quality! Specially when they promisse great results and when we use them… well… NO RESULTS AT ALL! (HELLO MASCARA PRODUCTS!!!)
They should promisse what they can comply!!

Voly Avatar

Brands that claim to be 100% organic and “Natural” are a big turn off. I want to use what works, not some “natural” gimmicky.

Kim Avatar

If 2 or more of a brand’s products break me out I avoid the brand altogether. I have very sensitive skin and I have often found that I will have problems brand-wide with certain facial creams or other items.

Marisol Avatar

I actually like the crazy names that Urban Decay has for their products. I think it’s kind of fun. I never do my makeup anywhere but my house (except lips that’s an all day thing)so I don’t have the risk of being embarrassed by the names or anything. The only thing that will turn me off from any company is bad customer service or if I have been disappointed from other products from that company.

Maj Avatar

Along with what else has been said, but I can’t respect a brand that has extremely limited shades of foundation. I mean, I don’t expect every brand to be a Becca and have tons of shades, what I mean is that I don’t like it when brands aren’t color friendly. A prime example of this is Rouge Bunny Rouge. I love their products but I can’t feel comfortable knowing that their darkest color is described as a warm tan. I’m pretty light so while I usually find a shade, I just feel it’s unfair to darker girls. I think if the brand is popular outside of eastern Europe or east Asia, there’s really no reason to not have a diverse palette other than snobbery. Maybe I’m being too harsh, idk.

Lorna Avatar

i agree with you on this and i am surprised no one said anything sooner. i am on the lighter end of medium so i usually don’t have too much of a problem finding shades but it just doesn’t seem fair that a lot of companies aren’t being diverse enough. i can understand why asian brands like shiseido wouldn’t have a lot of dark shades because most of their consumer base in their home market don’t have darker skin tone.

Julia Avatar

I think we all agree on the animal testing….not only is it completely unethical and potentially harmful to an innocent animal but it’s totally ineffective testing; how can a lab rat report back a reaction such as itching/dryness/headache due to potent product smell?? It really should be outlawed. I also agree that I can’t get over products that have overtly sexual names or make drug references. Recommending a beautiful blush with a name like “orgasm” to my boss or little sis just isn’t going to happen. Some people might find these names edgy and/or inoffensive but the companies are probably losing more business than gaining it by naming them stuff like that….

CeeBee Avatar

Uh, most animal testing is toxicity (LD50, etc) based via forced ingestion or testing eye products to see if they cause blindness and that sort of thing, which yep, sounds pretty horrific.
Human trials are usually still done for any allergy or superficial contact irritations.
I don’t support animal cruelty but if testing is done as humanely as possible on animals bred specifically for that purpose then I don’t really see how that is different from a farmer breeding certain cattle for meat or leather. Or someone buying a Gucci calfskin bag. Or whatever.
I also realize that many brands who claim to be cruelty free or not animal tested use ingredients that have been previously tested on animals and well documented not to have any (or only minimal) adverse effects.
And it’s not as though it is just wanton cruelty for no reason whatsoever, animal testing (not just for cosmetics, all sorts of medical testing and treatments as well) is carried out to ensure humans have relatively safe products to use.
Just because the lipstick you’re using today hasn’t been animal tested, it doesn’t mean the formula isn’t based on one that may have been animal tested originally.

It;s a very emotive topic and as Dusty has pointed out up-thread, it is very hard to know where to draw the line. The best you can do is to research the issue/s as much as possible and make an informed decision that you are comfortable with.

boompsie (studiodummies) Avatar

I dunno I think the obnoxious names are kind of funny, but then again I have an immature, toilet-talk sense of humor. I think more expensive brands like that are marketing to the over legal age anyway – at least I think they are anyway – does a kid really need a $30 blush or more like should they or their parents really be spending that for them at that age? I dunno – but anyhow, the main thing that would turn me off would be Animal Testing too.

Emily Avatar

Well I’m enjoying this conversation too much since I just got Load in the mail today. I thought the name was hilarious. On the other hand I too am so sick of my beloved UD’s ridiculous drug names. I have the strange habit of not buying cosmetics from fashion houses, it’s a pet peeve for some reason. I could never be convinced to buy R&R or Burberry. Exorbitant cost hikes in direct proportion to the lowering of quality is also a huge no no. And I will only buy from well researched brands that don’t test on animals.

Jan Avatar

Product Quality,
Packaging Quality (Lids must stay on and cases cannot crack),
Vulgar Names (Nars, Urban Decay, and Illamasqua),
Animal Testing,
Allergic Reactions (I mostly always get allergic reactions to cheap products. That’s why I’m willing to spend money on more expensive products – no allergic reactions.),
Poor Customer Service,
Lack of expertise by salespeople,
pushiness of salespeople,
lack of online resources on the brand and/or its products (its own website or online reviews),
and
When a product is overly popular and/or the brand itself is overhyped.

meg Avatar

While animal testing is also big on my list, I’m more concerned about the product itself than I am about what it’s called. Personally I love NARS quality and the volume of color choices in all forms is both creative and diverse. I’m turned off by not getting what I am paying for either in results (for skin care) or lasting power (for make up). And stuff that smells like medicine is also a deal breaker.

Niki Avatar

If they start discontinuing tried and true products just to make way for newer trendier products. Also, bad customer service is a huge turnoff for me.

Laura H. Avatar

Incredibly predatory sales reps, who won’t leave me alone and just let me browse. I’m looking at you, Estee Lauder — you need to train your salespeople to back off. I find Estee Lauder’s reps absolutely unbearable, pretty much without exception; for that reason, I haven’t bought an Estee Lauder product in years.

WithIt Avatar

My top three are animal testing, unsafe ingredients, poor quality.

I also won’t put up with poor customer service and I’m irritated when I know more about a product or its ingredients than the sales associate (although, that may be setting the bar pretty high. I’m borderline OCD about researching companies’ animal testing policy, ethics, ingredients, etc. I spend hours ‘researching’ a given brand before committing to buying something new). My favorite site to get such information is the Environmental Working Group’s cosmetic safety database.

Camille Avatar

ooh theres a lot: rude people who work there/ bad customer service, bad quality for expensive prices, animal testing, and promising all these things when they do barely anything

kfm Avatar

Animal testing first and foremost.

Quality for money. If I pay a high price for something, I expect higher quality than something I might find at a pharmacy. I get annoyed at disappointing products very quickly when the brand is pricy.

Becca Avatar

Well known brands that keep putting out poor quality items is a huge turn off. The names of products don’t bother me really, maybe it is because if I know it is a good product and I like I will buy it regardless of a name.

Monika Avatar

Sexual names of products
cardboard packaging
bad customer service
I will never buy and never have bought NARS because they’re vulgar

Maile Avatar

Of course animal testing is a huge turn off, unless the animal is football player Michael Vick…Burbury, P&G etc…..he’s ALL YOURS! TEST AWAY!

Scented lipsticks..Estee and yes, back when the Uma Thurman Vamp lipstick was the rage I bought it and I’m like…did I do something wrong like swear in elementary school because this lipstick tastes like I’ve had my mouth washed out with soap and the smell had just too much perfume. Color was great though, but not enough to wear it without a GOOD breath mint (Altoid’s sort of worked), but sucking on a mint or chew gum kind of takes away from the “effec” of wearing that Vamp shade.

Monica Avatar

I love MAC to death but the fact that they bring out such wonderful products sell out in a day and we are never to see them again, its like ugh seriously? I mean i get it its all about the $$ but really why discontinue a product thats getting such raves? It really turns me off sometimes because you find a HG product later to learn that it may never come back and i refuse to pay 3x the amount on Ebay

Shannon Avatar

If the company tests on animals, I refuse to buy from them. I don’t understand why so many people buy from brands that test on animals.

Dominique Avatar

I am turned off by the packaging of cosmetics the most. Clinique still makes me think of the preppy girls I went to high school with. I love packaging thats fun & im a very tongue in cheek person. I loved my husbands reaction when I told him my cheeks were glowing because of orgasm or deep throat. I like to go to a counter & feel like I fit in. Is that crazy? lol. Im also against animal testing but I dont vigilantly keep up with it like I should.

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