What kind of theme would you love to see a brand do? What brand?
Still would love to see more space-themed collections… by Pat McGrath or Natasha Denona!
— Christine
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I want to see more game themed or Hello Kitty themed collections, but not with a “young” or “teeny bopper” bent. For instance, there is a new indie brand, called Game Beauty, that just came out with a game inspired eye palette. I love it and I wish more brands would be inspired by some of the amazing art that games generate.
I know people are sick of collabs, but I’d love to see a Legend of Zelda collection! As long as it’s reasonably priced, good quality, and available outside of Japan, I don’t care what brand makes it.
A detective/mystery theme could also be fun, especially since multichromes would fit that theme. Is that shadow purple or green or red? It’s a mystery! haha
I like cute and nostalgic stuff, but I also like weird and creepy stuff. Companies, other than micro-indies, don’t do a lot of horror-inspired collections; if I’m being very lenient with the genre, I can think of MAC’s RHPS and ColourPop’s Hocus Pocus (Billy Butcherson, as designed by Tony Gardner and played by Doug Jones, is enough to sneak the movie into the “horror” category, fight me!). There are some small brands which are spooky year-round, which I appreciate: Necromancy Cosmetica, Black Moon Cosmetics, LunatiCK Cosmetic Labs, Notoriously Morbid, My Pretty Zombie (do they still send out fingers in their packages?), and Rituel de Fille.
But I can’t help but wonder WTF someone with a messed-up imagination like Ito Junji or Guillermo del Toro would create if they were put in charge of collaborating with a company with the resources to cater to their vision. (No, I’m never getting over the cancellation of “Silent Hills.”)
I would look into Shroud Cosmetics and Wicked Cosmetics (although they might be private label and thus sort of medium quality)
More forest/outdoorsy themes, kind of hippie style, like RKB x CP’s At Forest Sight. Milani’s new Gilded Terra gives me hope and makes me wonder if this might be an emerging trend. For brands, Lorac or Tarte, although I 99.99% doubt either one of them would do it.
you might like the brand new Naked palette from Urban Decay called Wild West. looks very outdoorsy to me.
If I’m going to be completely honest, I want to see less collabs & “themed” collections… At this point, it seems everything has pretty much been done, and more care & resources have been placed on packaging & presentation than the actual product itself… It’s one thing for a brand to have a curated aesthetic, that is followed through with every product (Rituel de Fille, Lunatick Cosmetics Labs, Black Moon Cosmetics, etc…), but seeing constant, discombobulated collections churned out constantly (ColourPop, MAC, Morphe, etc…) just come off as “money grabs”… While some “influencer collabs” are merited, imost aren’t, and are just used for both parties to capitalize off the name/reputation of the other, and are almost always pushed through because the brand knows the base will buy it anyway…
I agree. Themed collections were really exciting when I first got into makeup, but most of it really is in the packaging. Now do I want to buy something just for a pretty sticker tacked onto a palette I have dupes for? Eh, pass.
In The Garden by Pat McGrath, with: rich olive matte teal-green soft pearl, gold with a green duochrome, lilac matte, deep plum metallic, pinkish lavender duochrome, pale warm pink metallic, purple/green/blue trichrome, soft sandy off-white/mint pearl, magenta matte.
YES! Reminiscent of MAC’s Moody Blooms and Alluring Acquatic collections (referenced because of my sentimental affinity for both collections and their ‘early’ versions of those colors; I don’t think anyone was doing duo- much less trio-chromes back then). Love it, Nancy!
Absolutely right, Pearl! Back when MAC was the innovative, head of the pack brand. I’d love to see PML challenge herself and bring this vision to life!
Sidenote: I totally messed up and accidentally forgot to put a comma between the “rich matte olive, teal-green soft pearl” shades.
I have a feeling Pat McGrath isn’t done with the Divine Rose theme and if that’s the case I’d at least like her to look at how there are other colors of roses than pink…especially since a lot of her Divine Rose shades are barely pink. If she did a Divine Rose III palette and she included a rich red velvet matte and a buttery light yellow matte I would be really into that. My grandma grew roses when I was growing up and her favorites were the yellow ones. I think it’s something she should consider since she’s already driving people nuts with the vaguely pink Divine Rose repetition.
Funny to me, too, is that roses come in a multitude of colors! Not just pink.
PMG’s Rose palettes are definitely getting repetiive – and other rose shades could easily be explored here. Brian, you have hit the nail on the head!
I would seriously like a brand (ND, Sydney Grace, Dose of Colours) to put out a year’s worth of palettes based on the seasons:
Autumn – antique gold, olive greens, rich burgundy, neutral browns, copper and bronze shades.
For Winter – cool greys, a really stunning satin navy blue. rich plums
Summer – gold, peach, bronze, teal and deep blue
Spring – cool toned greens, purples, daffodil gold – some pops of colour
No pinks, reds, matte black or white shades.
Love this.
I would buy those, Genevieve. I’m so tired of reds and pinks too. They make me look ill.
Amen to all this!
I wish PMG would give us a total nude palette… creams beige champagne browns chocolates in mattes, satins, metallics and glitters.. no colors.. sorry I know but I live for nudes. I also need her to give a FACE PALETTE to match! with bronzers, highlighters, blush to match and nude lip gloss!!
Pat McGrath Decadence II with MAC’s Alluring Acquatic colors as a jumping off point. Develop the Decadence palette the way she did Divine Rose.
Pat McGrath ‘Demure’, Decadence’s all matte and satin/demi-matte counterpart. Not necessarily the same colors but perhaps harmonious or secondary matte colors to be able to create cohesive looks using just the two.
Sydney Grace- Vintage Renaissance or just Renaissance palette(s), with colors from Bacchus and Ariadne, Birth of Venus, etc. Mostly shimmers of course.
Linda Hallberg Stellar Mysteries quads using nebulae as her inspiration – metallic ochres, golds, teals, aquas, royal blurple and russets among the many iterations.
I don’t think I can own too many jewel toned eyeshadows ☺
Yes to this. Pat Mcgrath does mattes really well too, but they are just in the back outshined literally by her metallics/shimmers/special shades. I would appreciate a palette that is all matte from her, especially if its on the same family as those in the Decadence palette.
Just before l saw your answer l was thinking that l would like to see more of Pat Mcgrath. I especially loved her Christmas collection. I was hoping she would bring out more Blitz Astral Quads.
Oooh good question!
I would love a spring flowers themed release, dewy and based on cream and liquid with some satin powders (no glitter) and glass like highlights. I might have just described a large portion of Rare Beauty LOL except I don’t like her current colour story powder shadows.
I think there are a number of brands that I think are superior at the formulas I admire, including: ND, Becca, ABH, Fenty, Danessa…
I’m with you on the space themes! Planet themed palettes would be really cool or even constellations maybe. Sci-fi or futuristic themed I’m always for, though packaging would be a huge part of that. I really loved MAC’s Robert Lee Morris or Gareth Pugh collections. They pulled those off really well!
I’m a sucker for jewel tones, so more gem/jewel and those sort of Earthy colours that aren’t the typical sort would be intriguing. There’s so much in nature to take in and yet rose themes are always pink!
If copyrights and artistic licences wouldn’t be so difficult to work around, classic art and/or their eras would make for beautiful colour combinations. ABH’s Modern Renaissance didn’t scratch that itch enough for me haha.
I want Pat Mcgrath to release a green themed quad/palette of 6 (deep green or olive), something in the vein of Natasha Denona Mini Gold or Colourpop’s Just My Luck.
May not be related to the question.. but I would like Colourpop to actually be serious in having a PERMANENT COLLECTION and then being diligent enough to make sure they are stocked always. I am tired of loving products that were said to be permanent (looking at you Lux Lipstick Lay Over) but is nowhere to be found and out of stock most of the time.
Don’t care much for themes, but Purple Rain by PMG, 🙌🏽