A good eyeshadow will be pigmented, blendable, and have decent wear, while a great eyeshadow will have better wear, less fallout, and a more forgiving/flattering texture on skin.
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Good: Pigmented, yet easily blended out. Lasts all day (or night). Doesn’t migrate during wear. Not too powdery.
Great: Not prone to fallout, though it may have a formula best applied with fingertips for the fullest impact and lack of fallout for more flakey or glittery shades. Does not wear away even if I am wearing it for 12+ hours! Full opacity (at least for mattes and basic shimmer/metallic formulas), but easy to get a sheered out, seamless edge without much effort, in other words, it blends itself. Blends nicely with the other shades without going “muddy”.
A good eyeshadow for me, will be one that has a soft shimmer or satin finish, is easy to apply and is fairly pigmented.
A great eyeshadow, also has a shimmer, satin or metallic finish that is a dream to apply, is long lasting and is very pigmented.
A good eyeshadow is one that applies evenly and blends out seamlessly. It should have decent pigmentation, wear without creasing and stay for at least 8 hours.
A great blush is one that, in addition the the above, smooths my eyelids and doesn’t emphasize the appearance of the sagging and crepe that has increased dramatically in the past couple of years. If it is a unique or more complex color, all the better.
Staying power!!! Great eyeshadows will look good for at least 6-8 hours for me (using primer)
A good eyeshadow needs to be built up more and starts to fade and/or crease after abt 5 hours while a great shadow is both pigmented and buildable and lasts 8+ hours with minimal, if any, creasing.
Ditto again!