I think trying to figure out what will resonate with their demographic and stand out in an endless sea of product releases. The number retailers and brands that are running sales in the last couple of years has drastically increased, which I’m not wholly surprised at due to the pandemic, but I also feel like we were seeing a lot of limited edition products get reduced to 50% off shortly after releasing in the year prior as well. I don’t know if it’s people losing interest, brands over-producing, or what… but merchandise wasn’t moving fast enough it seemed.
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