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I fall for cutesy and funky. I am looking forward to MACS London collection for that reason. I am waiting with anticipation for OPIs Alice in Wonderland collection. I am a hello kitty kind of gal.

I look for convenience. I like compact packaging. Screw off tops for blush or eyeshadows or a big NO for me. If its not a refill pan, its gotta have an attached lid.

Visually, I like them to be sophisticated – not heavily decorated but something minimalistic and quite somber. Im a big fan of MAC packaging, and the surprises they give us with the LE packaging at times. I also like EstΓ©e Lauders packaging with their use of gold.

Im such a sucker for packaging. I gravitate to packages that are cute, pretty but also have that nice modern clean-line look. For compacts Ill go for the shiny/ embossed floral look or the crisp matte packaging. For lipsticks and lipgloss I like cute and girly packaging.

Has to be something I would want to look at everyday. Cute in other words lol Quality is nice too, as in not stickers (like fafi stuff) but actually committing to the design. Shiny is always nice lol I also love unique things like if it has a cute hand drawn flower on it, I dont care how crappy it is, its mine lol. =)

I dont care. as long as it doesnt break my product inside. but it is nice when MAC comes out with cute packaging. I dont purchase just for the packaging though.

I am not a fan of bulky products, but if its good Ill probably still buy it. Also, I know this is kinda random, but it should be easy to open…

Sleek, elegant, and compact for easy storage/travelling. I find the brushes and applicators in most compacts to be a total waste of space.

I love cute packaging, and Im not really into timeless stuff because it makes me feel old (Im only 18) so I guess at this point in my life I love to be surrounded by cute things! I like packaging to reflect me as a person, thats what draws me in. So youre classy and elegant ^^ Probably when I get to my mid 20s early 30s Ill think like you and ditch the cute stuff but I love it for now!

I like cute package but i honestly like if it can fit in my make up case and is practical for everyday. And to be honest i love black packaging…Something about… It may be the reason why i like MAC. Though MAC lipsticks drive me nuts but they are cute but round lipsticks packaging drive me nuts.

I prefer timeless as well. And I think a lot of makeup brands follow that. So many have sleek BLACK packaging with their simple logo (MAC, NARS, Chanel, Bobbi Brown) or/with Gold accents.

My favorite is Chanels packaging. A sleek shiny black package with their iconic logo. As long as the packaging isnt cheap thin plastic, its durable enough for me.

i like it to be fairly durable i.e. i am not overly fond of cardboard but i will deal with it if i like the product. i dont like products to be overly cutesy. i tend to like the more modern designs and i appreciate when things are packaged in basic black because it showcases the color of the product and because it fits in with all my MAC and NARS stuff.

I need it to be durable like an army tank.. *Just kidding*.. However I do often worry about dropping the products if Im reapplying elsewhere during the day.

I do like packaging to be pretty or unique, but it isnt a qualification. Its all about the quality of the product really most of the time and if it is worth the money Ive spent.

i am BIG into packaging. i love benefits creative packaging, stilas and shu uemuras modern plastic, and chanels classic black compacts.

I hate stuff thats overly cutesy or gimmicky, like UDPP. I like clean looking practical stuff where its easy to get all the product out. And I hate cardboard packaging. I think MAC, Chanel, Illamasqua (though I kind of wish the pots were proper squares so it would be easier to store), Barry M, Gosh and Nars do well on the whole.

I love simple and sophisticated packaging like NARS and MAC, but I also like it to be fun sometimes like Benefits. I guess it depends on what catches my eye!

I do like to carry it with me, so it has to be kind of durable. On the one hand I was very impressed when I got my first Dior lipstick and loved the packaging (the reflects, the shine)but on the other hand I also like stilas approach. I guess it has to be a clear strategy visible throughout the brands products for me then I like it. Mac is quite simple to me in terms of packaging. the more I love it when there are limited edition special designs! this year I am looking forward to the london collection…looks awesome!

durability…clasps and hinges that dont break. I do like shiny and modern packaging, and a little glitz or bling doesnt hurt either.

I like both as long as they look good. I love YSL, Guerlain MAC BB packaging, and Im also looking forward to GMLOL. I dont like Hello Kitty though, partly because Im not much into that character, partly because I dont think the design is cute enough.

I dont like needless space wasted. For example, I LOVE the Too Faced Natural Eye palette… but it is HUGE, and for no reason to me. There are nine little eyeshadows, 3 cards and one applicator, and it shouldnt be in that big of a case. I love the products, but now I never travel with them because it just takes up too much space.

If you mean a box, that isnt important but if you mean container. Just that I be able to see whats inside if I am in a drug store. If not as long as its durable, Im cool.

It has to be durable. I need to be sure that something is not going to break when Im carrying my kit around. For my own personal use, its always nice to pull out something from my makeup bag that looks cute. πŸ™‚

i agree with christine – i dont like cute. the tarina tarantino stuff doesnt appeal to me at all. Benefit i absolutely cant stand, to the point where im reluctant to try their rave-reviewed products! i really like dior and chanel, and while some may consider YSL a bit gaudy, i die for it πŸ™‚
the one product where style really has to been functionality is lip gloss – i wont buy something if i suspect it will ooze or come open

I dont care that much about the packaging, as long as its functional, Im usually more interested in the product inside. Having said that, I have bought a few itemsprtbecause of the packaging (eg the first BOS by Urban Decay and will buy the Alice one too, even though I have most of the shades already).

I definitely like sleek and simple (Chanel,NARS, Dior palettes and compacts come to mind) but I also do not mind cute and girly (Stila and Benefit). I think what matters most is will it fit into an already stuffed makeup bag. =)

I like sturdyness to my packaging, particularly for products I cant depot. I dont like a lot of weight, metallic finishes, etc. MACs Lipstick packaging is pretty much perfect to me. SCrew on lids are a nono, because they ALWAYS break faster. Same iwth the weird thin lipstick lids many drugstore brands use that always crack, and then wont close.

I like either bright colors, or something really simple. Like a shiny black. Still, the soul of me prefers super bright, fun colors. So that’s what I gravitate toward.

i like the casing timeless and elegant as well. I always have, even when i was very young. NARS, Chanel Dolce and Gabbana, Guerlain, Becca, Beaute, Armani and Dior are all at the top of list.

It has to have the makers logo on it. I don’t like packaging with lip products in it unless it’s in a lip gloss or stick container. I am a color baby too. I tend to go for cosmetics that have dark packaging although I have overlooked Urban Decay on that one.

The main thing I look for is durability. I ALWAYS take my makeup with me. So I need something thats gonna stay closed, won’t crack or break, and can take being thrown around a bit. When it comes to packaging design, I either prefer something really crazy and over-designed (prints and patterns and things of the sort. Urban Decay, for example) or something really sleek and simple (MAC, for example). I tend to prefer the crazier packaging, though.

I can appreciate both really cute packaging and sleek simple package, but I care about really random details. For example, I hate if the lettering rubs off of something. I want to know what the product is so that’s a big no no.

I love black packaging. It’s timeless and just so classy. That’s why I love NARS and MAC packing and anything else that’s black like some of MUFE stuff. I like cute but they have to do it right like I’m not a huge fan of MAC Liberty thingy collection. It just looks too busy in the packaging. Throw Hello Kitty on a shiny/matte black compact and you’ve got me sold!

im a teenage girl, so of course i love cute packaging.
i love the mac hello kitty and urban decay packaging

i dont really care about durable becuz i never carry around my makeup…except lipsticks and glosses

It’s been interesting to read everyone’s responses and see some correlations between age and packaging preferences. I’m in my mid 20s, and I love minimal, modern package design, e.g., NARS, Bobbi Brown, shu uemura, some Stila, and The Body Shop’s heavy, clear plastic. In fact, I initially had qualms about buying UD palettes because they were just way too cutesy for me.

Durable, easy to open, and no wasted space. I never use the brushes that come with some products as they are generally useless. I hate it when I buy something like an eye shaddow and the first time it gets dropped, it shatters or the hinge breaks.

I really like some of the Lancome & Estee Lauder packaging that feel like a bit of luxury.

I love MAC’s packaging…simple and black- and, except for the lipsticks, you can always see what’s inside without opening it up-perfect.

Saying that, I do love MAC’s limited edition packaging- Hello Kitty was awesome and the holiday 09 palettes were funky too.

I dislike a lot of the gold/metal fancy looking packaging that other brands often go for- to me it just seems old fashioned.

Usually the packaging doesn’t make much difference as to whether I buy a product (mainly because I’m feircely loyal to MAC anyway so I skip a lot of other counters) – the only exception to this was Hello Kitty- I brought pretty much everything and the packaging definately encouraged me to buy!

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