1.) Clear information; this means price, quantity, availability (limited edition, permanent, etc.), ingredient list, what it’s supposed to do (is it sheer? is it luminous? is it hydrating?). 2.) Decent photos–I get it, brands and retailers will always do themselves a favor and make products look a lil’ better but keep a toe in reality. 3.) Stop censoring/deleting/otherwise limiting the usefulness of consumer reviews.
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