I think the online-to-in-person experience of receiving and opening a package goes to Chanel–they deliver in a very Chanel-like, thick cardboard box that’s reusable and a wax-sealed receipt. I’ve found that Sephora is fairly reliable for shipping and packaging thoroughly, though one warehouse they ship out of has poor packaging materials (crumpled up wads of thick paper but nowhere near enough to keep things safe). In terms of a website, Sephora remains more navigable than most retailers. I don’t know that there’s a brand website that stands out as particular amazing (most are good enough).
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