That’s a tough one! I’d say ColourPop as one, since some feel like they can’t possibly be good because of a) price and b) hype, plus they are online only. Hakuhodo for brushes as it’s really one of the best one-stop shops for brushes that–as far as Japanese brands go–has some reasonable options.
We're here to help you make better beauty purchases that you'll enjoy and love! We recommend signing up to take advantage of personalized features like tracking products you own, viewing dupes that you already have, and more!
Here are some useful resources for you:
Compare Any Two
Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!