What are your favorite types of holiday releases?

I love travel-sized sets of products that already last awhile, like blush, single eyeshadows, etc. I also love the influx in shimmer/sparkle! I also like when luxury-priced brands release more “affordable” options during the holiday season.

— Christine


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Nav Avatar

Lots of sparkle for sure, and skincare bundles (e.g. Tatcha, where with my usual water cream I would get the deep cleanse and eye cream). I also like large format eyeshadow palettes that come out at this time, where you can try more shades in smaller pans or not-so-fancy packaging (e.g. the PMG pictured here and the Naughty palette from BH Cosmetics which got me hooked on the brand).

Moxie Avatar

I’m a sucker for lip care sets that have cute holiday packaging, like their container is a reusable tree ornament or something. I won’t buy it just for that – I have to like, need and want the products – but that’ll make me more likely to pick up a set than not.

I love products that are holiday scented without being spiced, floral or piney, like baked goods or sweets.

Ana Maria Avatar

My favorite holiday releases tend to be bundles of already existing products.
I also like when more luxury-priced brands offer mini bundles or sets with a better price point, a good reason to either try or stock up on products, or split them for gifts. But a good set / bundle is great no matter the price point. Some brands have them year round, but others come with them just for the holidays.

Z Avatar

I love TooFaced’s liquid lip sets. I love the idea of mini lipsticks (mine always break before they’re 1/3 used – but surely one exists that lasts down to the bottom!). I love sampling some permanent range items in fun packaging or fragrances or colors. I love cute makeup when it’s well-thought out and of good quality (can’t think of any thing off the top of my head, but I know there has to be some!). I like that we tend to get those frosty whitish highlights at this time too (a la Mac last year) as those suit my skin tone the best. I love a statement red lip and deep jewel green eyeshadows (not that there are many of those floating around). And I love the immediate post-holiday sales to score all of those releases.

It’s not exactly festive xmas-y holiday….but I love Melt’s releases – the Muerte/Vida and Beetlejuice collections. They. Were. So. Good. Well planned, well-curated (ok, those Beetlejuice palettes maybe needed some editing), quality, great promo photos, etc… I have one palette from each release and missing out on the Muerte palette still haunts me. I’m excited to see what they have this year.

Nina Avatar

Because cosmetics are on the first floor at stores I loved walking in at the holidays when all the sparkling lights and decorations were hung over all the counters…no matter the weather or how I felt I always felt a sparkle and calm and comfort walking in and browsing. For some reason I always gravitated to the Lauder counter because they had several offers in beautiful boxes with makeup and a perfume and it was a wonder to look at them and I’d smile. I never bought any of them only because I’m not a Lauder person but gee wiz I loved looking at their particular displays. Merry Merry Twinkle Twinkle and here’s to you Youth Dew Perfume from afar you are a holiday scent and I wish I could wear you but your patchouli note and my chemistry don’t mix but you’re a beaut!

Sarah Avatar

I, too, like travel-sized sets! They let me try products I’m interested in but may not be ready to splurge on for a full-sized version. Also I rarely ever use anything up so sets like this are better for me, personally.

Latika Avatar

I like the value sets the most. In perfume I really love the perfume with a bonus lotion or smaller roller. I realize looking at the Pat McGrath palette for holiday.. it is difficult for me to deal with palettes when I feel the colors are “out of order” .. sounds crazy I know but I really prefer to see a palette go from light to dark and color groups together. It is to stressful for me to figure out a look if things look over whelming or if there are way to many choices like the Metropolis/ PMG Holiday… although I love the rich glittery shades that come out for the holidays! Since we are still wearing masks.. I bet the eye products will be amazing! (Hopefully)

Andrea Avatar

I like perfume sets to gift others at Christmas and big bottles of perfume I already know and love for me. Skincare sets that come in a pretty bag titillate my heart too. Holiday releases are big business in the UK and I always got amazing deals, but in Portugal you don’t really get makeup releases during the actual holidays. It’s mostly perfume and skincare and they’re not “new” per se but repackaged.
A lot of people talk about the sales “after” the holidays but those are fairly recent in Portugal as far as makeup goes. Makeup, skincare & perfume never ever went on sale anywhere. In fact, 30 years ago people would travel to Spain as it was, and still is, so much cheaper. My parents used to go once a year to stock up on chocolate, skincare, fancy shampoo and perfume (I blame my mom for my lipstick obsession ahah!). Here’s a recent example: I was eyeing up an UD palette months ago in Spain for around 20ish euros (on sale) and, in the same department store, in Portugal it’s 35ish.
It’s interesting because I’ve lived in a few different countries and I feel like within the Anglosphere, beauty holiday releases are a much bigger business than anywhere else but the rest of the world is catching up. I can’t wait for Covid to be over(ish?) so that I can travel far away and see *shiny* new things!

Jane Avatar

I like holiday releases that introduce a spectacular and unique color scheme (eyeshadow) in beautiful and heavy packaging. I don’t care for nor purchase entire collections, so I don’t need lipsticks, blushes, etc., but then that’s just me.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!