What are the top three brands that you are excited about?

A lot of the mainstream brands have slowed down their eyeshadow releases–which makes sense in context of the makeup cycle–but I love eyeshadow fiercely, so indie brands have been catching my attention more. I always get excited to see new shades added to Clionadh, Sydney Grace, and Terra Moons. For mainstream brands, I will always have an eye open for new palettes from Pat McGrath and Natasha Denona, but I find I always reserve judgment vs. getting really excited.

— Christine


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Cheryl Avatar

Sydney Grace, I don’t buy any mainstream brands anymore, their quality went downhill thru the years and their prices went sky high!
They all put out the same colors too.

Mariella Avatar

Because it’s important to me to be able to see (and even swatch) products for myself, brands like Sydney Grace and Clionadh aren’t on my list (though if they were available in a bricks and mortar store, they would be). So, for me, it’s Dior, MAC and – believe it or not – Sephora’s own house brand.

Frozendiva Avatar

I am always excited to see the Chanel and Dior holiday collections. When I was young and didn’t have a huge budget, I always felt special buying one piece from the collection. it made my day. And contributed to me still being excited about the two brands to this day.

I always am interested in the new stuff from Pat McGrath and Tom Ford. Exes with mixed results with the reviews.

Sydney Grace and ColourPop too. It is just the frequency of releases from CP and a spend threshold and Canadian customs that is a turnoff.

Christina D. Avatar

Viseart is still one of the brands that I will purchase without hesitation because IMO they still make the best mattes; Natasha Denona’s shadows and wonderful and colorful; and Jeffree Star Cosmetics makes incredible eye shadow palettes with unique colors.

Rachel R. Avatar

I think my post got lost before I posted it. If I’m wrong and this is a double post, sorry.

Sydney Grace — fantastic quality, amazing colors, good prices, and great collaborations

Kaleidos — interesting color stories, great quality, amazing packaging and presentation, and awesome customer service.

BH Cosmetics — They’ve really stepped up their game the last year or so, especially with eyeshadow formulas.

Alien Cosmetics — Good reviews of their new eyeshadow formula was enough to make me buy the Strawberry Milkshake Palette. It’s really good. They have interesting color stories, and I love the cool artwork on their products.

Also:. Natasha Denona, Pat McGrath, Lethal Cosmetics, Terra Moons, and Fenty.

Audrey Avatar

Charlotte Tilbury because I love most things I try from them. I get a lot of use out of the eyeshadow quads for quick neutral flattering looks. I love a lot of the pillowtalk line for the same reason. I get excited/like seeing the beautiful new collections from Pat McGrath and Natasha Denona too but realistically I don’t use bright colors every day so they are not something I normally buy.

Jill C Avatar

Em Cosmetics! I have yet to try a product that wasn’t at least an A( even if it’s slightly difficult to pick out the right colors)
Makeup by Mario
and I wouldn’t have said this until I received the Major Dimension e/s palette( which REALLY IS the first new palette I’ve ordered that I’ve used more than 3 days in a row before putting it in rotation ( going on 3 weeks- what’s HAPPENING??)

Deanne Avatar

I’m dying for Natasha Denona to drop the circus colors and burnt siennas and all warm leaning palettes and release even more combination palettes, with the quality of the five pans. Yes I have Glam and it’s like I’m helpless with blending it.
I agonized over spending for the Patrick Ta palette having always been disappointed so far by neutral- and I LOVE it.
Pat Mcgrath also please start doing softer tones not just bright jewel tones. They have been amazing and I’m still insatiable for more combinations that would be perfect for ME. I use her singles and divine rose 1 most.

Jamie Avatar

Clionadh, Terra Moons, & Devinah are probably top 3 because they tend to have the more sparkly and unique shadows I’m most interested in. Honorable mentions are Sydney Grace (I just ordered all of the Temptalia palettes during their Christmas in July sale & I can’t wait to get them!), JD Glow, & Glam Shop. I almost never buy mainstream brand shadows anymore & never buy from “luxury” brands.

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